Brand Design – designerpeople

10 Revolutionary Brand Design Trends to Reshape Businesses in 2024

DesignerPeople — Mon, 20 Nov 2023 12:41:33 +0000

Let’s admit it. We design buffs love keeping up with what’s trending in the design scene. So, while it may seem a little early to hop into the trends of 2024 for you, it actually isn’t. The time has arrived for transitional designs, including minimalistic logos, vibrant colours and more! So, here are the top 10 revolutionary brand design trends in 2024 that you need to watch as we enter another year.

In this fast-paced world of ever-changing designs and trends, you must show your authentic side to your customers. And that can be done only through a solid visual brand identity. Another thing to keep in mind is that most of your audience will likely be trend followers. So, if they’re staying up-to-date with it, why shouldn’t you?

Challenges That Businesses Without A Brand Design Strategy Face

Let’s look at business challenges and pitfalls without any brand design strategy.

1. Your brand won’t be recognised

If your business needs a proper brand design strategy, there are heavy chances that people won’t recognise your brand. So, you must create appropriate visual elements such as logos, colour palettes and typography that will solely be your brand’s identity.

2. There won’t be consistent messaging

Not having a brand design strategy will make your audience scratch their heads and ask, ‘Is it the same brand I saw yesterday?’ Your messages should be manageable and consistent across all platforms.

3. You can’t target a specific audience

An apt brand design plan takes care of what your audience likes and buys. Without such a plan, it’ll be extremely painful for businesses to click with the right crowd in the market.

4. There will be no competitive edge

A solid brand design strategy is the key to winning your customers over and making them return to your brand every time. However, if you overlook it, your products and services won’t have a one-upmanship over other brands.

5. The brand loyalty will be limited

Customers who relate to your products will only stick around for a short time. This disconnect happens when your brand needs a consistent visual identity. In such a case, you’ll find that your customers have shifted their loyalty to a more exciting and reliable brand.

What’s The Next Wave of Brand Design Trends for 2024?

1. Minimalistic logos

Gone are the days when complexity prevailed in the world of design. Nowadays, people like it simple and plain. And 2024 will be no different. In 2024, designers will opt for designs that radiate elegance, sophistication and perpetuity. The focus will be on removing redundant elements, simplifying designs and focusing on clean typography. Minimalistic designs have always been a hit, proved by brands like Nike and Apple.

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2. Brand mascots

Do you know what Ronald McDonald and Amul Girl are called? They are called brand mascots. A brand mascot is a character that represents a brand. These characters can be humans, animals or even objects like food items. They help engage customers and provide tie-in identification for your brand. In 2024, we’ll see mascots making a comeback into the design world. Make sure that your brand mascot has a personality that matches your brand identity.

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3. Vibrant colours

Unlike the past few years, vibrant and bold colours will dominate the scene in 2024. Vibrant and vivid colours make anyone feel happy and light. They also make your brand look peppy and are easily able to grab attention. So, be ready for a bold and vibrant 2024 with bright neons, electric blues, viva magenta and more.

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4. Versatility and adaptability

One of the major brand design trends for 2024 will be versatile and adaptable designs. A versatile design should look good in all colours, no matter where it is used. It should be scalable and look equally good in any proportion. An adaptable design can be adapted to different screen and print sizes. Besides keeping up with tech changes or changing client and user demands, your designs should be cognitively, contextually and emotionally flexible. Due to the appeal of such designs, they will be used by designers globally in 2024.

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5. Advertising campaigns with a purpose

In 2024, we’ll see more brands creating purpose-driven ads. Customers want to know what your brand stands for, its vision, and its missions. Things like sustainability, plastic eradication, etc, help people choose one brand over another. People want to see your brand contributing to a positive change and offering them the best products and services.

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6. Inclusive icons, photography, and illustrations

There has been increasing awareness about diversity and inclusion in all fields. The advertising and designing landscapes are not behind either. 2024 will see a rise in brands becoming more conscious of inclusive elements such as cultural icons, ethnically diverse pictures and inclusive illustrations.

These elements will aim to represent diverse populations from various backgrounds, ethnicities, genders and abilities. So, stick to a variety of cultural narratives or visual representations. Make your brand the cosy space where everyone feels they belong.

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7. Typography of words in motion

Kinetic typography is an animation mechanism that uses moving text or words in motion to grab attention. They are entertaining and set a tone for your design by adding a complementary layer of energy and significance. Among all the brand design trends for 2024, this one is undoubtedly my favorite. In 2024, you’ll see more and more brands using texts that flow and pulse to rhythm. It’s an interesting way to make your brand stand out. You can make words transition between different colours or experiment with divergent motion wordplay.

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8. AI-inspired futuristic designs

Will AI stop popping up in anything and everything? Probably not, at least not until a few more years. Artificial Intelligence and Deep Learning have made our lives easy, no doubt about that. You will witness more futuristic designs inspired by AI as we progress into 2024. What do we mean when we say ‘futuristic designs’? Futuristic patterns in graphic design constitute elements that are ultra-modern or have sci-fi elements in them. Some examples are the 80s and 90s synth-wave and vapourwave styles, glitch elements, iridescent backgrounds and holographic gradients.

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9. Brand narratives and storytelling

We know that storytelling is the king of content right now. And it will continue to reign not only in 2024 but in the coming years, too. Content that tells a story about your brand or its users will likely gain much more traction than any random content. For example, if you’re a brand that deals with cookies, you can craft stories about family traditions, homemade recipes passed down by mothers, and so on.

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10. Promoting sustainability

Sustainability is gaining momentum at a tremendous rate. Almost three-fourths of customers nowadays are ready to pay a higher rate for products if they are sustainable. Most brands are also catching up with the trend. They manufacture products using eco-friendly materials and communicate their sustainable values in future-focused designs. Some brands are taking it further through campaigns addressing bigger social issues like plastic waste and global warming. Most environmentally-focused brands also use clean and simple designs so that the brand message doesn’t get lost amidst all the design hullabaloo.

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How Will Businesses Benefit From These Brand Design Trends for 2024?

Branding is one of the most powerful and versatile business tools. Trending branding stratgies helps a business define, shape and then display what its products and services will mean to customers in the long run. Great branding in digital era, makes sure that your brand, products and services look great. Plus, it also ensures that you consistently deliver on your promises. So, don’t wait till tomorrow and start working on the above brand design trends for 2024 now.

Businesses have been reaping the benefits of a strong brand for many years now. So, why will 2024 be any different? Having a substantial brand design will increase your brand recognition and improve customer loyalty to your brand. It also increases the possibility of your customers spreading positive word of mouth. Now, that literally means free marketing!

Investing in building a brand also turns out to be cost-effective eventually. It lowers price sensitivity and increases advertising success for your audience. On the other hand, it also attracts talent for your company. Due to great branding, your reputation will soar, and more people will want to be associated with your organisation as employees. This, in turn, will lead to engaged employees who are proud to work at your company.

Conclusion

So, those were the biggest brand design trends for 2024 and our insights on how to use them for the best outcomes. It’s almost 2024, so it’s high time for you to take the first step in the right direction if you haven’t already. Get ahead of the curve and start implementing them. Keep checking our blogs and get the latest visual references and inspirations to experiment with new styles and design trends. And don’t forget to reach out to us if you need help creating memorable brands!

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.

Brand Manual Guidelines that Amplify Business Communications

DesignerPeople — Fri, 26 Aug 2022 12:10:26 +0000

Sure, you have acquired the lead for your business, but what if the customer didn’t sign up in the first instance? How do you plan on making the same customer return to your brand?

If there was one thing consistent across branding over the past few decades, it has to be your brand manual.

The right branding gives your business identity and separates you from the competitive environment, resulting in more confirmed sales for your business.

Customers prefer consistency with creativeness in brands. Your brand manual will keep your brand consistent and recognisable to your target audiences.

Similarly, when you approach a third-party agency to run an ad campaign for your brand, your brand manual will act as the guidance to present your brand accurately in the campaign.

As we said, your brand manual typically represents the most authentic essence of your brand; that’s why you can’t go wrong while creating your first brand manual!

You need to consider particular elements when crafting your first brand manual. Here is a comprehensive Brand Design Guidelines that will walk you through the complete process of creating your brand manual and successfully executing it for your brand. Let’s get started.

What is a brand manual or brand style guide?

A brand manual or style guide is a document that contains your brand information such as the brand’s purpose, vision, mission, positioning, proposition, values, background, story, culture, architecture, customer personas and more.

Your brand manual defines how your brand can be used and deployed on various relevant communication channels or touch points.

With a consistent brand theme across all the parts in the brand manual, you can drive more brand recognition and preference among your customers using the brand manual.

It is precisely how you want your brand to be presented to the world through your logo, font, colour palette, and more.

Fundamental Elements of a brand manual guide

A brand manual or style guide consists of different components that create the right kind of brand recognition within your target audiences. We will explore each of the sections below for your reference.

Table of contents and the cover page

For every brand manual or style guide, you need to set up a consistent and straightforward context, tone of voice and narrative, which will be covered in your cover page, and table of contents.

Start with a distinct and beautiful layout of your primary logo design on the inner page and build a contrast of colours using another colour that would make your logo pop on that background.

Next, create a complete table of contents with page numbers about the elements you will include in your brand manual or style guide. Break down everything into minor sections possible and number accordingly for a simplified understanding of the reader.

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Background and Introduction

Every brand has a unique story which needs to be represented by a brand manual. Talk about a fresh, exciting brand story that connects well with your stakeholders and other team members.

77% of consumers globally prefer shopping from brands that share the same values as they do. Hence, sharing your brand background and introduction in your brand manual is absolutely necessary!

Introduce with a simple summary and discuss the heart and soul of your company. The five points you need to include in your brand story are:

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● Vision
● Mission
● Audience
● Personality
● Values

Ensure that you add the most valuable elements in your brand introduction, which can be helpful as a reference point for others.

Primary Specifications for Logo Design

The following essential aspect of your brand manual is your logo design. Ensure that your logo has the right icons, typography and other elements suitable for your brand. Try using the logo in different backgrounds of the brand manual to analyse it well.

Avoid stretching, condensing, re-aligning, or altering your logo, as this may send the wrong brand message. Stay consistent with your logo’s optimum size, space, colours and other elements.

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Color Wheel & Tints

Consistency with a specific colour palette in the brand manual is one of the most crucial aspects of any successful brand or startup. If you analyse other brands out there, you will notice all of them follow a specific colour palette across every channel, especially their brand manual.

A signature brand colour can increase your brand recognition efforts to more than 80%.

Thus, picking the right colour palette and being consistent with it across every branding strategy is the key to successful brand recall.

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Type and typography Hierarchy

The value of typography and its hierarchy is the next important element in your brand manual that effectively communicates your message to the audience.

Choose the best lettering style for the design process and simple and easy-to-decipher fonts.

Being consistent with your brand fonts and other elements has proven to increase brand revenue by at least 33%.

Have a specific type hierarchy, as it will help you show how the font and text look at different sizes and headings of various weights.

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Corporate Iconography

Iconography is all about the identification, description and interpretation of the content of the images and the subjects in an artistic style.

To make your brand manual presentable and practical, you must create icons always consistent with the primary brand identity and add value to your manual’s overall visual system that helps convey the brand information well to the target audiences.

Ensure that the coins you create look good across every branding strategy. Resist the temptation of simply buying off the clip art icons to represent your brand. Instead, choose to customise it based on your brand identity.

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Grid Systems

A grid is a structure(usually two-dimensional) built with a series of intersecting straight or curved guide lines to structure the content and the images in your brand manual.

Your branding grid system is an essential element in laying out a consistent architecture for your brand manual. Even being invisible, the grid systems of your manual play a significant role in making your brand manual look aesthetically pleasing and enhancing the brand language.

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Images styling

The images and illustrations used for your brand manual are the next paramount elements that steer the audience in the right direction.

Ensure that the images aren’t too overwhelming by including multiple colours and shapes. Keep it simple and accurate to your brand voice and colour palette. Find the right images representing the particular segment or mood in your brand manual, as this can help interact with the audience well through the brand manual.

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Brand voice

Since we are focusing on the brand identity here, you need to ensure that your brand voice is unique, loud, clear and consistent again.

Your brand voice strongly affects how your target audiences feel about you.

Make your brand personality do all the talking. Pick words that align with your brand well and are easy to recall. Include the right adjectives that genuinely describe your brand to its core, and try to connect well with your audience for maximum efficacy.

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Conclusion

Your brand is so much more than just the products and services you sell. A strong and successful brand tells the world why they should choose your business over the other options in the market. This is precisely where a brand manual or style guide can work at your rescue.

Some brand manuals can go as thick as a novel, while some may stick to only one-page references. All of it depends on how well you can represent your brand in the manual in the most authentic and lucid way.

Ensure that you include all the brand elements discussed above and share all the references and other components that will direct the reader to the next step. With the right steps and strategies, you can quickly build an impactful and well-crafted brand manual that streamlines your future brand communications and marketing strategies.

A. A brand manual is a document that details the values, mission, and vision of a company or brand. It can also include descriptions of the company’s products, services, and target market.

A. A brand manual should include information on target market(s), positioning statements (what the company believes its products or services are capable of doing), messaging/credo (the ideal customer profile), visual identity guidelines (including color palette and design ideas), pricing structure, packaging specifications, distribution channels/partnerships desired/required, as well as legal requirements.

A. A brand manual is a document that outlines the branding philosophy of a company, and it can be used to guide marketing decisions. It should also provide uniformity across all communications, including advertising, social media posts, website content, and more.

Author: Anush Malik

Creative Brand design and its power to set out from the crowd

DesignerPeople — Sat, 09 Jul 2022 06:11:39 +0000

“Brand is the story; Design is the story-telling.”

A powerful brand is much more than just a pleasing aesthetic profile. It takes less than a second for a person to process the graphical segment, identify a symbol and form a perception of it. Processing a visual fragment is faster than retrieving the textual information, which is still essential, but we can immediately connect with the consumers through the visual elements, which is done by employing effective branding.

Given the fierce competition between businesses, your company must be recognizable and distinctive to stand out in a crowded marketplace. A survey conducted by Nielsen’s Global New Product Innovation stated that nearly 21% of the people expressed their wish to buy a product if it came from their favourite brand, and 59% of the people would buy a new product from a familiar to them. (Source)
Let’s look at the essence of solid branding and the critical role of a branding agency in helping your vision bring to life.

Also Read: How Branding Agency Create Successful Brand Designs?

Why is Branding such a big deal in 2022?

The concept of branding is vast and ambiguous. It visually represents the correlation of the consumers with the product or the brand. It ignites a connection with the target audience and identifies itself to stand out from the intense global competition. It is a refined art of effectively moulding with skill, strategy, and creativity.

Fresh competition from New Startups

The global industry is saturated with innovation and competition. About 300 million people try to start about 150 million businesses worldwide (source). Hence, branding is needed now more than ever. Developing a brand requires thorough research of the competitive domain to develop an intelligent yet, creative strategic framework that should differentiate itself from millions of competitors out there and resonate with the needs or desires of the consumers.

Elevating business value

A well-established brand elevates the business value by giving a firm grip to the company in the global industry, assimilating reputation and value. The particular value, in turn, influences the company’s association with its consumers. The brand holds economic importance in itself as it surges the gross worth of the organization. Granting financial leverage to the brand is as essential as branding, known as “brand valuation”.

Building reputation in the industry

It is vital to build confidence in the market and attain customer loyalty to position yourself as superior in the industry among your competitors. Creating a brand identity with a positive reputation has become necessary to stand out in the competitive business environment. It would be best if you looked for the right path to gain as well as maintain trust between the company and its consumers.

Engaging new clients

A well-established brand with a positive impression ensures an endless chain of propagation. Creating a solid brand identity with a mission captivates the audience’s attention resulting in escalated chances of them doing business with you. The brand’s reputation precedes it and what follows is word of mouth, which becomes the company’s most effective marketing strategy. Potential consumers come in contact with a brand with a positive reputation, making them more likely to purchase.

How do good brand designs create an “impressive face” of your company?

Value

To establish an impressive reputation in the market, you need to be a confident, trustworthy and established brand. Embedding these values within the brand can be done by investing in a professional brand design. If you choose to do otherwise, the results might not be as promising.

Unity

The essence of any brand is its ability to be recognized in a market full of other contrasting brands. A vital visual element in a brand develops unity, consistency and coherence. The message to be conveyed to the target audience should resonate clearly and consistently across all the marketing channels so that it is easy for customers to identify the brand.

Recognition

Consistent visual elements repeatedly presented in front of the audience lead to brand recognition, which you can achieve over time by maintaining a cohesive presentation of your graphic brand design.

Differentiation

In the global era of entrepreneurship, differentiating oneself from competitors is not a mere choice, but it has become a dire necessity. If you establish a creative brand identity for your brand, you get identified among the crowd. There might be fifty other brands selling the same category of products as you in your area.

Pride

Your brand is your pride and your identity. Something as minute as a business card shows what values you put into your services. A superior quality visual brand design reassures your consumers that you invest quality in your company’s aspects. You will provide with the same intensity while delivering to the needs of the consumers.

What does it take to create a robust brand design?

Setting up business goals

Setting goals is the first step in turning the invisible into the visible. If you set values and priorities initially, it paves out a direction for you to follow. Designing a brand without an aim is like shooting arrows in the dark. Setting a vision for your brand means thinking about future outcomes and practical issues. These could be dealt with by the implementation of a structured strategy which is futile without a visionary aim.

Research

The initial step of starting a business is through market research, which helps take a dip in the market environment and potential competitors. It also provides a vivid idea of the prospective audience’s preferences and psychological mannerisms. A long-lasting positive impression could be made on the potential customers, gaining their trust and interest.

Style guidelines

The document which lays out the do’s and don’ts of the graphical elements created for the brand is called a style guide or a brand manual. The manual is documented to ensure proper use of the company assets and cut out the degradation of visual performance. It also includes a description of the various purposes of the corporate colour palette and explains the idea behind the company logo.

Valuing competition

Efficient market research helps you dig deep to learn about the industry and rival companies. It is beneficial to gain knowledge from someone’s experience, be it bad or good. To stand out from the competition, you need to acquire a good study about the competitors, their way of work, the ideologies they apply in the company or even the mistakes they made in the venture.

SWOT analysis

SWOT stands for Strengths: laying out the positive attributes of your brand that provides additional benefits to the consumers over the competitors.
Weaknesses: these are the notions that display the company’s flaws and prove to be a disadvantage to your business.
Opportunities: diversity and development lead to modern trends and changes in your company, offering better and new opportunities to your business.
Threats: these are the factors in the market environment or industry that might affect your business fatally and cause issues.

Elements of brand designing for your company

Design is the stepping stone of your brand identity, directing your vision towards the right path and adding tone to the core values you wish to communicate to the target audience. The core message of your company and how well it resonates with the prospective audience is the central element you need to consider while constructing a brand identity.

Let’s find out how a brand agency collects the contrasting elements to form a brand design pleasing both you and the consumer.

Logo

A logo is a small chunk of graphic design but the essential ingredient and bedrock of your brand’s identity design. It is the first impression of your organization, giving an initial glimpse of your brand and providing an insight into your business for the prospective audience to perceive. It stimulates brand awareness and provides recognition in the business industry by setting a unique identification.

Source:https://99designs.com/blog/creative-inspiration/best-creative-logos/

Source:https://99designs.com/blog/creative-inspiration/best-creative-logos/

Source:https://99designs.com/blog/creative-inspiration/best-creative-logos/

Source:https://99designs.com/blog/creative-inspiration/best-creative-logos/

Source:https://99designs.com/blog/creative-inspiration/best-creative-logos/

Source:https://99designs.com/blog/creative-inspiration/best-creative-logos/

Source:https://99designs.com/blog/creative-inspiration/best-creative-logos/

Source:https://99designs.com/blog/creative-inspiration/best-creative-logos/

Website

A responsive and reachable web design appeals to consumers and grabs their attention. It is the most representative element of your brand design and a convenient prospect of associating with consumers globally. It is a wise choice to invest in a professional website design equipped with an aesthetic theme, trendy plugins, functional user experience and user interface.

Source:https://in.pinterest.com/pin/493214596696723693/

Source:https://in.pinterest.com/pin/493214596682890553/

Source:

Source:https://in.pinterest.com/pin/493214596675101916/

Source:https://in.pinterest.com/pin/493214596665798980/

Source:https://in.pinterest.com/pin/493214596696730695/

Product packaging

They say we cannot judge a book by its cover, but on the contrary, we believe that fine feathers make fine birds. Brand packaging is a dynamic, creative and most effective medium in the brand design business.

Apart from the aesthetic element, packaging plays a crucial role in marketing, recognition, safety and conveyance, which is essential for communicating your brand identity. It evokes emotion and convinces a client to purchase a product they haven’t bought yet.

Source:https://digitalsynopsis.com/wp-content/uploads/2014/11/creative-product-packaging-design-32.jpg

Source:https://digitalsynopsis.com/wp-content/uploads/2014/11/creative-product-packaging-design-24b.jpg

Source: https://digitalsynopsis.com/wp-content/uploads/2014/11/creative-product-packaging-design-4.jpg

Source:https://d2bi2rpyabw4cc.cloudfront.net/inktank/wp-content/uploads/Unique-Converse-Bag-Packaging-1024×622.jpg

Business cards

First impressions are the most lasting ones. A brand design agency helps you develop an alluring, professional and sophisticated business card effective enough to make a strong impression in the industry. Despite their limited format or information, business cards extend your brand identity. Hence, business cards can be considered powerhouses of network and marketing.

Source:https://www.behance.net/gallery/37386159/

Source:https://i.pinimg.com/564x/e5/a3/cf/e5a3cf0e620ca1911f0d0c7b82c8981c.jpg

Source:https://www.qr-code-generator.com/

Source:https://in.pinterest.com/pin/249386898106112800/

Conclusion

For a great brand design and a company to stand apart from the competition, the strategic branding process is to be adapted. Throwing a positive light and accurate portrayal of your brand identity will help your business achieve great heights!
We want to know what goes inside your head. Share your thoughts in the comment section. If you are puzzled about creating a brand design for your company, contact us, and we’ll be delighted to help you.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.

How Branding Agency Create Successful Brand Designs?

DesignerPeople — Mon, 16 May 2022 04:48:35 +0000

Did you know it only takes about 3 Seconds for an individual to make an opinion about your product based on your design? With so many startups emerging readily in the market, brands need to be unique, recognizable, and outshine their competitors with intuitive brand design.

You were wrong if you thought marketing strategies were enough to boost brand awareness and recognition. The brand design gives fruition to all the other branding & Marketing efforts.

What is Brand Design?

A brand design is a unique design consisting of signs, symbols, words, or even a combination of all employed into a single image that demonstrates your brand image and value to the consumers. An effective brand design will bring your brand higher credibility and quality.

However, branding is not just about visuals. It is also about the message and emotional appeal your brand stands for. Remember when McDonalds was only perceived as an unhealthy and junk food chain? After successful rebranding, including changing their brand design, they finally established a health-conscious brand image.

Similarly, The importance of brand design is both invaluable and inexplicable. The right branding agency can literally transform your entire brand only by revamping the visuals in the proper steps.

Today, let’s get an in-depth analysis of how branding agencies create some of the most successful brand designs for Indian and international brands.

Step1: Know your Why: Why do you need to Design your Brand

Just like any other strategy, you need to start with finding the right reason to design a brand. Here are some power-packed questions you can consider to understand the reason behind creating a new design for the brand:

Have your brand values and messaging changed? Does it align with your brand design?
Is your brand design at par with the current industry trends?
How well have the profits been since the last time you changed your brand design?
Does your brand design have the essence of the products or services you offer?
Did your brand introduce any special product branding line that requires a new brand design to demonstrate it?

It is always advised to ask these questions beforehand to get insights into your primary goal of creating a new brand design.

A brand design will have a massive impact on how consumers perceive your brand. It gives customers information about the brand and helps them analyse whether the brand is fit for their requirements or not. Thus, start with understanding why the brand needs a new design.

Step 2: Go Deeper: Find the Meaning of your Brand Name

Creating a successful brand design requires insight and intuition about the brand. Gathering the right kind of information, like the meaning behind the brand naming, can really help you bring innovative design ideas to make the brand stand out.

The brand design should be able to draw meaning from its brand message and name while focusing on the brand personality. Conveying what your business believes in can help you give a great start to your brand design venture.

This also brings us to the importance of using a brand name that stands out and conveys the true essence and values of the brand. When you have an influential and powerful brand name, only then can you dig deeper into the meaning and carve a suitable brand design that represents the brand well.

Ensure that the brand design is well aligned with their brand instead of an utterly stark distinction. The last time Aditya Birla revamped its brand design by keeping the original concept of its logo and making a few modifications to align with their collaterals has proved to be a rewarding step for this brand. Fresh, bold, and vibrant collaterals were added to their brand design to complement the brand. All of this was done while taking the brand name and the purpose behind it into consideration.

The best branding agencies have the correct type of designer proficient at making brand design as per your brand name and the meaning behind it.

Step 3: Look Around: Check the competitor’s brand Design

Sure, you should never copy the brand design of their competitors, but getting an insight into the competitor’s design can give you a decent idea of what currently works best in the industry and where they fail.

Your end goal should be to convince your customers to choose their brand over the industry leaders without hesitation. Thus, you need to note down the competitor’s brand design elements and work towards differentiating from the competition.

Here are some questions you can consider when researching your industry leaders and competitors:
Are your competitors consistent with their brand messaging and visual identity across every channel?
How does your competitor add the specialty or quality of their products or services into their brand design?
What are the branding elements that make them unique from the rest?

Start with choosing a few competitors, preferably 2 to 4, and discover your brand positioning the right way. Needless to say, your branding agency does all the heavy lifting with the latest technologies as you rest back and focus on your other core business activities.

Step 4: Be Creative: Find the right type of Brand Design –

A brand design is the organization’s flag and comes in different forms, sizes, shapes, and varieties. There is never any strict rule in creating a specific type of brand design. You need to approach depending on what fits your brand the best. The ideal branding agency will come up with intuitive ideas for all the categories below while you get the chance to explore some special combinations that go best with your brand.

Wordmark: Here, the main focus is the company name. Wordmarks are great for adding the personality and recognition value to the brand design through typographical means such as FedEx, Barun, Google, etc.

Letter based: Your brand design can be as simple as the brand’s initials like IBM, Airbnb, etc.

Emblems: Is there any intricate shape or device that the company is genuinely connected with, like Starbucks, Levis, etc.?

Icon-based: The brand design can be as simple as a small icon, like Grammarly.

Abstract Style: Instead of recognizable symbols, abstract styles are geometric forms that create an entirely new identity for the brand and condense the business into a symbol that is truly unique.

Step 5: Follow Industry: Brand Shape, Colour & Typography

Logo Color Palette

Source: behance.net/gallery/120940931/AMARE-Ristorante-Mediterraneo?

Source: behance.net/gallery/99078881/Sr?

Source: behance.net/gallery/127264275/Guia-da-Marca-Bia-Cake?

Source: behance.net/gallery/115097009/Renata-Nehme?

Source: creatopy.com/blog/logo-color-combinations/

Typography Logo Design

Source: behance.net/gallery/127264275/Guia-da-Marca-Bia-Cake?

Source: behance.net/gallery/136843617/Schvarz-Coffee?

Source: behance.net/gallery/133244359/Lelai-Penang?

Source: behance.net/gallery/112720949/Meridian-Hotel-and-Resorts-Brand-Identity-Design?

Source: behance.net/gallery/135076025/Kaffa-Bunn-Coffee?

Source: behance.net/gallery/120011249/Epitacio-Coffee?

Source: behance.net/gallery/141036091/Marquee-Hotel?

Source: behance.net/gallery/131541553/CASA-OLIVA?

Shape Of Logo Design

Source: 99designs.com/blog/creative-inspiration/triangle-logos/

Source: behance.net/gallery/76806851/Roots-Paysages-Brand-Design

Source: behance.net/gallery/110469451/Colors-Square-Online-Store-Identity

Source: in.pinterest.com/pin/578220039657394944/

Source: 1000logos.net/forest-essentials-logo/

Source: hative.com/spiral-logo-designs-inspiration/

Source: logopond.com/janzabransky/showcase/detail/31058

Source: in.pinterest.com/pin/488359153343051793/

Source: in.pinterest.com/pin/395964992235445340/

Color increases your brand recognition up to 80%. Colors have certain emotions and ideas attached, which gives consumers a great essence to the brand’s personality.

For example, red stands for excitement, passion, and anger. It is a perfect choice if your brand is loud, youthful, and targets young audiences. On the other hand, yellow offers a more accessible and friendly look to your brand design, and green is perfect if the brand wants to establish a genuine connection to nature.

Sure, you need not stick with monochrome colors as you can explore your color options keeping the color palettes into consideration. The best branding agency has some of the most competent designers that have an adequate understanding of different color stories and combinations depending on the color wheel.

Apart from the color of your brand design, a branding agency will also take care of your brand design shape and typography.

We need different types of shapes to identify an item, product, or brand. Our brand acknowledges distinctive shapes way better than just words. Focusing on the brand shape will help you leave a long-lasting imprint on the consumer’s memory.

For example, the logo of Hindustan Unilever has about 26 icons in the logo creatively combined to form a “U” representing the name of the brand. The 26 icons added to the logo resemble the products with which they directly or indirectly deal.

The final visual element that contributes to a successful brand design is the typography or the font used in the design. Starting from the brand logos to the banners, business cards, and others. Anything that involves the brand identity signs needs to have consistent typography to help consumers recognize the brand through the unique font. Your brand designer may also create a custom font as even the smallest unique details in your font can make your brand design shine.

Whether the requirement is for a quirky look or a classic one, every branding agency has expert graphic designers who help curate the perfect brand design that makes your brand stand out.

Step 6: Adaptation

Now that you have all the elements of your brand design in your mind, it’s time to merge everything to understand whether they work well together. You can add a blend of fonts, colors, and shapes to create a unique design that accentuates the core values of the brand.

Ensure to create the right balance of the elements as going overboard with all the elements can quickly confuse the consumers as they look at the design.

For example, the iconic Kingfisher logo features a brand hovering above the word while being emblazoned on a red and gold ribbon.

The red and gold ribbon makes the design regal and important, while the bird acts as an emblem or mascot that can be used for marketing purposes. The fonts kept in their design are minimalistic as the colors and mascot take all the attention of the consumers.

Source: behance.net/gallery/102795173/Eskinlly-Sorvetes?

Source: behance.net/gallery/89484105/The-Green-Room-Branding?

Source: behance.net/gallery/118877823/Verge-Hotel?

Source: behance.net/gallery/135076025/Kaffa-Bunn-Coffee?

Source: behance.net/gallery/103406029/EUREKA-Branding?

Source: behance.net/gallery/142683435/Milkfruit-Brand-Identity-Packaging-Design?

Source: behance.net/gallery/100209745/Bobo-Ice-Cream?

Source: behance.net/gallery/108451197/Mood-Branding?

Source: behance.net/gallery/135943119/Corner-Cafe-Branding?

Step 7: Evaluate your Designs

After you are done adding all the elements of your design together, you will have a robust prototype of your brand design at your disposal. Evaluating your brand design can get hard.

Let’s check out a quick list of questions that can help you evaluate your brand design effectively:

Is your brand design simple and memorable? Can your customers remember your brand through your design?
What are your first thoughts when you see your brand design?
Is your brand design versatile and can be applied to different needs of your brand?
Is it timeless, or would you need to create a new design again in a couple of years?
Is your brand design unique and stands out from your competitors?

Remember, a good brand design should make the brand immediately recognizable and reflect the brand’s message. It should be timeless, seamlessly fit in the brand identity, and make them stand out.

Step 8: Listen to Client Feedback & Refine

Since you are working for your client’s brand, you need to consider their feedback and opinions. You need to listen to feedback constructively without abandoning your creative principles. You may even have to concede your personal preferences for the sake of suiting the needs of your client.

It’s always recommended to send at least 2-3 design ideas to the client and ask them to select based on their preferences. Next, step back and take time to understand the modifications your client has requested.

It is essential to understand that you need to focus on each intricate detail to ensure it suits the client’s brief perfectly. Next, refine based on your client’s feedback. You will be closer to the final line, along with a happy client!

Step 9: Create Final Artwork in Universal Formats

After you finally achieved your client’s approval, it’s time to finalize the masterpiece once and for all. Make sure that you create a brand design that is versatile enough to be used in every application and channel seamlessly, including both print and digital platforms. Ensure that you test out different file formats, such as JPG, EPS, RGB, CMYK, etc., before you make the final delivery, as there is nothing worse than getting your final delivery rejected right after some months of hard work and efforts.

Conclusion

As you can see, creating a brand design is a complex process as every step should be well-thought and based on the client’s business and goals. There is never a strict rule in coming up with an impeccable brand design idea every time. However, it is the creativity, agility, and skills that create a brand design worth millions to the brand.

If you are currently on the hunt for the best branding agencies to finally revamp your business, DesignerPeople is your best shot! We specialize in creating versatile brand designs for both Indian and international brands that help them stand out and beat the competition even in the most saturated industries.

Author: Anush Malik

How Brand & Packaging Design Helps startups to Attract Investors

DesignerPeople — Mon, 07 Mar 2022 13:26:55 +0000

https://www.designerpeople.com//wp-content/uploads/2022/03/amazon_polly_7217.mp3

Did you know India has over 61,400 startups recognized by the Department for Promotion Industry and Internal Trade(DPIIT) that raised $3.5 billion in 2022, which is six times since 2021? According to the Economic Survey 2021-2022, around 14,000 startups were just recognized by DPIIT during the fiscal year of 2022.

Launching a new startup is challenging nowadays. To stand out in the crowded market, not only your product & services should be unique, but your presentation should also be very professional.

Your target customer judges your product & services from your branding & packaging, and so as your investors. Your branding and packaging determine the ultimate face of the brand, which you cannot afford to go wrong. So to attract investors, your branding and packaging should be very professional.

Some startups may overlook this aspect as a meagre requirement, but they will lose out on many sales and potential benefits without making this wise investment.

On that note, let’s discuss a series of reasons and pointers to elaborate on the importance of branding and packaging design to stand out among thousands of startups in India and rule the market. Let’s get started.

Why do Most Startups fail in India?

Did you know hundreds of startups emerge every day in India and fail to get the recognition they deserve, resulting in shutting down their business within the first few years of launching? Here are the most common reasons why most startups fail and how to avoid this in your startup.

1. Lack of Market Research

Many startups fail for the most straightforward reason – lack of market research.

-If your product is not required in the market, how will your business profit from it?

-If your products have better alternatives in the market, you can’t attract your target customers?

-If your startup is developing products that are not in demand, eventually, you will run under a loss.

Market research is vital even before you launch your startup. You need to conduct market research right during the first stages of building your startup. When you conduct market research, you will know about products that already exist in the market and are similar to yours. You will also get an insightful understanding of the type of challenges your target audiences face, which your upcoming product will solve.

Conducting market research ensures that you are building a relevant and required startup in the market for your customers. It also helps create a more robust brand portfolio in your business that will attract customers in the long run.

Also Read: What Are Brand Guidelines? Why Should Every Indian Brand Have One?

2. Lack of Funds

In 2018, a bike rental startup, Tazzo, shut their business due to running out of funds after creating a business that was not a good market fit. In the initial years, the startup did raise a considerable amount of funds, but the business model was not profitable enough in the long run.

Your startup needs a constant flow of funding. If your startup cannot consistently seed enough financing, your business will eventually fail. It would be best to create startups with practical business and revenue models that are bound to generate both immediate and long term profit. Just like building a relevant product in a market is essential for your business to succeed, so is your consistent revenue and profit generation. Furthermore, you need to spend your funding strategically and make smart investments in your industry.

3. Lack of Customer Knowledge

Market research and customer research go hand in hand. The world is changing at a relatively faster rate. To keep up with the emerging trends and make your business relevant, you need to have consistently updated knowledge of your target customers. If customer research is not a part of your daily to-do list, you will have a big problem.

Make your startup customer-centric. Address customer queries, grievances and feedback to learn more about their everyday challenges, requirements, and interests. Only then can you build a product required by your customers and succeed in your startup.

4. Expansion without Establishment

Last but not least, often startups scale way too fast and expand without any solid foundation. Sure, you need to aim higher and scale your business rapidly. However, suppose you scale without any previous profits in the industry. In that case, you will not be able to endure the necessities and requirements of the updated business model, which can lead to shutting down your startup anytime. Thus, take calculated risks and have a solid establishment before you consider scaling your business any further.

How does your Brand Design and Product Design Safeguard your Startup by 40%?

Your brand design and product packaging design can literally save your startup from shutting off by 40%. Yes. You heard it right. Like we said, if you consider it to be a very minor or irrelevant investment compared to building a fruitful product in the market, you are indeed in the wrong direction. Here are a few ways an excellent customized brand design and product packaging design can help you reap more profits for your startup.

1. Attract online sales and Distributor Networks

One of the significant advantages of investing in your product packaging and labelling is sales growth. The better your packaging is, the more it attracts customers on the retail shelves. All of it comes down to the first impression. When your product packaging and brand image aligns with your brand’s values and is attractive to your customers, there is no way your startup will fail irrespective of the existing players in the industry.

Creating attractive and unique packaging for your products and the overall brand will transform the customer experience and position your brand to higher ranks in the industry.

To ensure that you are doing it right, you can always work with packaging designing and branding companies to create the most captivating brand and packaging designs that will help with your customer acquisition and retention rates.

2. Attract Investors for your startup and Raise funding

Raising funds for a business is a tough nut to crack. Not every business idea has the potential to attract funds to grow from an investor. Every investor notices one of the top aspects is the brand value and image.

If your packaging and brand designs are shabby, your startup will not likely attract customers and take off. Why would an investor spend their money on such a startup that does not have the potential to attract adequate customers and generate profit?

This investment can ultimately make or break your deal with your investors to raise your business capital, and it could be the ultimate thing that may turn them down from giving you the funds in starting off your business and scale it. Thus, it would be best to focus adequately on improving the brand and packaging design to attract the best investors interested in your startup and invest in it.

3. Build Trust and a Stronger Brand Image

According to a recent study, 74% of the consumers mentioned how a product’s label conveys honesty and transparency has more chances of being their next purchase. 76% of the same consumers also said that they consider the brand and product packaging to ensure that they are choosing the best quality materials and ingredients for their families.

Strong branding is important to build trust within consumers for choosing your brand over others. A standard packaging may not have the same punch as a custom packaging, which aligns with the brand values. By investing in packaging designs and branding, you can control your products’ look and feel, which are significant contributing factors to the final purchasing decisions. You can also create a better unboxing experience for your customers. Lastly, you can save millions on customer retention when you have a loyal customer base that trusts your business.

4. Cost-effective marketing strategy

Often, startups do not have adequate funding to use the latest marketing strategies and promote their newly launched business. This is when brand designs and product packaging designs can do wonders.

Custom product packaging designs and brand designs are efficient, budget-friendly marketing strategies that work in every industry. Depending on the designs and the other parameters, you invest a minimum sum on designing the packaging and the brand that becomes negligible when compared to the final profits. Good quality designs are way more economically friendly and make your brand stand out from the rest, which is why it is called one of the smartest business investments ever.

5. Show Sincerity to stay in the market

Customers want to shop with a business that shares similar values and cares about the relevant issues. As more and more customers gradually become aware of the environmental footprint and its impacts, they look out for brands that offer environmentally friendly packaging and are committed to the environment.

Investing in packaging and brand design is worth the investment as you can communicate your brand value by making them as economical as possible. This helps to build authority in the market and assures the customers that your brand is their best investment.

When the investors know that you are doing something good in the market and will be needed in the upcoming years, your startup can easily attract more investors.

Wrapping Up

Before you throw your entire budget only into advertising, take some time to think about how you can build a better brand and packaging design for your business. Your brand and packaging designs influence how your customers perceive your brand and their final purchasing decisions. However, it also plays a significant role in attracting investors to your startup. Ensure to demonstrate the same whenever you approach the investors with a deal of investing in your business, and you can easily witness the positive impact it makes on them.

If you are unsure of how to build and improve your brand and packaging designs before you visit the shark tanks. Connect to DesignerPeople for professional packaging design and branding.

With the best branding professionals in our team, we have worked with many renowned brands and have helped them achieve their funding targets and rule the market in no time. Visit our official website today and sign up for a free consultation for your brand and packaging design requirements.

Author: Anush Malik

What Are Brand Guidelines? Why Should Every Indian Brand Have One?

DesignerPeople — Mon, 28 Feb 2022 06:01:02 +0000

https://www.designerpeople.com//wp-content/uploads/2022/02/amazon_polly_7209.mp3

Branding is a word thrown around too much, often used without understanding. According to the survey, 86% of people prefer to buy products from an authentic brand.

What does it mean to create a brand? Is there a sure-shot formula to it? What makes up your brand personality, and how do you ensure it’s authentic to you?

Your brand is not only the logo on your website or product. Your brand is who you are, what you do, and how people feel about it. I like what Jeff Bezos says: Your brand is what people say about you when you are not in the room.

Brand Guide: What is it?

A brand guide is a documented guide that describes a brand and provides guidelines on how to use the brand in different contexts.

A brand is the identity of a product, service, or company. And the guideline is a blueprint of how the brand presents in all its marketing materials.

A brand manual includes an instruction to use all the aspects of the brand, including logo, typography, colour palette, design elements, tone, and voice. (source)

Having a brand guide ensures consistency across all mediums of communication. It also serves as an inspiration & reference point for the brand-building process.

Why Is A Brand Guide Must for Indian Business?

Indian companies like Amul, with its famous girl character or Paperboat’s excellent visual storytelling “life is still beautiful”, have put branding at the forefront of how business is now done in India. Companies have started investing in brand guides because it is challenging to create consistent and effective marketing campaigns without them.

4 more reasons why and how you can leverage brand guides to give a facelift to your small business.

1. It’s your business identity. You may think you can create all the designs from a freelancer. But, creating a brand identity needs more than just design skills. You need to keep track of the brand tone and voice, colour scheme, logo usage rules, and more. Inconsistent branding confuses your customers as to what they should expect from you.

2. It helps your audience remember the brand. Brand Guidelines promote familiarity. Customers prefer to buy products and services from companies they can quickly identify. A strong brand increases people’s awareness of your business, encouraging them to choose you over your competitors.

3. Your brand can help you get referrals from customers. How often have you bought a product because your friend or co-worker recommended it? Customer psychology works on word of mouth. A brand guide helps you get referrals from customers based on loyalty points and other offers.

4. It is also your business’s net worth. Solid brand identity provides value to your business beyond its physical assets. The price tag on a Sabyasachi Lehenga is justified because of the brand value and identity that the company has created.

Difference between Brand Guidelines and Brand Identity

Brand Guidelines are rules that dictate how a brand is visually communicating.

They establish the proper use of your logo, typography, colour palette, and other brand elements. This document tells you how to apply your brand elements in different scenarios to ensure a consistent look and feel.

Brand Guidelines differ from Brand Identity, the overarching strategy behind your business: what you stand for and how you want to be perceived. Brand guidelines are the visual representation of that strategy.

Most brands don’t bother having guidelines because they think it is too time-consuming to develop them.

However, creating brand guidelines will save you more time than you realize in the long run. It’s much easier to create one set of rules than constantly making decisions on how your brand should look every time.

Types Of Brand Manuals

1. Basic

A basic guideline would include instructions for using your logo, colours, and typography/typestyle. You may also want to specify which colour (s) you want as a background and which colours are not allowed as backgrounds.

2. Extended

An extended guideline would include additional information about audience personas, brand positioning, values, missions, and touchpoints. This gives more context so designers can make better design choices to communicate with customers at each stage of their journey.

Basic Brand Guidelines Elements

1. Logo Design

Logo identifies as a business in its simplest form via a mark or icon. Symbols are used to identify companies and organizations. They are designed to be the perfect visual expression of a company’s core brand value, capturing the essence of your business in an iconic symbol that separates you from competitors.

2. Logo Variations

There are many variations within logo design alone. Usage of color, white & black versions, monotone versions; the minimum size at which the logo can be used; using a logo with or without the tag line; using with or without trademark; usage with or without a weblink.

Ist: Single Colour Logo: Comprised of shape and negative space, it makes for a design that is not too busy or visually disappearing. Easy to scale and solid and single-colour logos look good in almost all settings.

IInd: Responsive Logo: Responsive Logos change in shape, size, and colour to accommodate and adapt as per placement.

3. Logo Spacing

The space around your logo makes or breaks a design. A logo cramped in a box looks unprofessional and visually cluttered. Keeping breathing space gives your logo room to breathe.

4. Brand Typography

Brand typography includes font shape, size, headlines, subheadlines, text placement, etc.

5. Brand Colours

Brand colours make up the majority of the brand’s visual identity. With a colour palette of 3-5 complementary colours, we try to incorporate the brand personality and values into its visual design.

There are various types of brand colours

Primary brand colours
Secondary brand colours
RGB (web) colors
CMYK (print) colours
Brand Imagery

It comprises a set of images shapes that visually depict the core messaging of a business. This imagery is aimed at drawing a response from your audience and making them feel a certain way.

6. Brand Story

A brand story is a tight-knit narrative of the values you embody and the emotions you evoke in your consumer. A brand story is different from advertising campaigns because it shows the conversations happening about the brand outside its CMO’s office.

7. Brand Voice

The distinct tone and personality that a brand takes on in its communications at various stages of a buyer’s journey. The language tone, the words chosen, and the writing style make up most of the brand voice.

Some Basic Brand Guideline Examples

source: behance.net/gallery/yelo-spa-02/4918409

source: behance.net/gallery/Deichmanske-Library/546722

source: red-stone.com/projects/big-lottery-fund-bpr-identity

source: iancul.com/project/calgary-chamber/

Extended Brand Guidelines

Fast-growing startups and big companies tend to add more detailed and extended guidelines for creating a brand manual. Some of those aspects are mentioned below :

1. Audience Personas

Who is the target audience you’re trying to reach with your marketing efforts? The audience persona is created to keep your messaging aligned with your audience’s wants, needs, and anxieties. Most businesses focus on two or three audience personas because it’s challenging to design communication campaigns for too many people at once.

2. Brand Positioning

Brand positioning is all about differentiating your product or service from the competition. It would help if you established a strong position within your market that allows you to stand out in the crowded market, resonate with your target audience and drive conversions.

3. Brand values & Mission

A set of brand values sets out what matters most to the business/brand. It will help determine what tone of voice to use and what content to create.

On the other hand, the mission statement helps you define your goals in business or marketing and build a roadmap to achieve those goals.

4. Brand Touchpoints

Brand touchpoints are the places where consumers come in contact with your brand. These could be your website to customer service, applications, retail stores, and more.

The goal is to clearly define what your brand stands for, what it means to customers, and how best to represent it across different mediums.

Takeaway: Having a proper brand identity will allow you to become an industry leader.

Once you have a brand identity, it becomes easier for people to recognize you as an expert in your field. With a more established image, you become a trusted resource and authority in that field, which will make clients and market share much easier to come by. That’s why your brand needs rules. A brand that can’t present itself effectively isn’t going to be taken seriously, period.

Brands are not created once, especially in the digital age. Customer expectations and competitors are constantly changing, primarily online. That’s why your brand identity needs to be always on and engaging. That’s what DesignerPeople is all about. We help you manage your online identity and community by creating, maintaining, and updating a comprehensive brand manual and guide that enables you to build stronger emotional bonds with your buyers.

Now that you know what to do get started with your branding today. Visit DesignerPeople for more details.

Author: Anush Malik

How Branding Company Help Business Growth

DesignerPeople — Thu, 23 Dec 2021 10:04:58 +0000

https://www.designerpeople.com//wp-content/uploads/2021/12/amazon_polly_6889.mp3

The brand discourse grows substantial and more indistinct every day in our current, modern world. It’s not just branding anymore – it’s product branding, service branding, and even individualised branding. Whether you’re a big giant, marketing professional, or just a layman having your regular tea before a long day in the actual routine, branding is woven throughout every aspect of our lives.

Whether you’re aware or not, every company and product already has a brand. The work of perceiving, defining and shaping these brands is the main task also an ongoing process. It is the primary reason companies approach professional brand design companies and invest in developing strong brands as they understand the importance of solid branding in this competitive world.

Why Hire a Branding Company?

Companies always tend to assume that branding is something that their internal marketing team can manage. How stiff can it be to design a logo and put down some critical messaging, after all?

The reality is, even the best marketing team isn’t furnished to make the objective, whole picture strategic decisions a brand requires.

A branding company offers an indispensable objective perspective, but it gives you proven proficiency over a range of industries also the insight you need to make sure your brand experience is compatible, adhesive, and captivating.

Also Read: Brand Design Complete Guide – Principles, Process, Case Studies and Inspiration

Roles & Responsibilities of a Branding Company

A branding company’s roles and responsibilities vary on the needs or requirements of people. They might be your strategist, your creative group, etc. However, ultimately the part of a branding company is to generate, plan, control, and measure your branding strategy.

It’s their potentiality to become an additional part of your company; they have to perceive and understand each minute detail about you. They have to cover all the central parts and discover what really makes your brand mark. What are your goals, values, promises, target audiences and employees?

Understanding your market and competitors’ level gives them more clarity on what strategies needs to be implemented to get the pitch in the market. Once they pull all these together, growth regulation can be accomplished. (source)

Hiring Branding Company in the Next Normal for Every Business

As we have discussed the meaning of owning a brand and its importance, we have to admit that you can’t do this alone and that expert help is welcome at times.

Your brand is what allows you to obtain a competitive advantage, explain a robust brand communications strategy and dominantly enlarge your reach and broaden your target audience.

Choosing a professional branding company to work on behalf of helps you achieve all of these aspects in the best mannner.

Some of the significant points you need to consider while choosing a branding agency are:

Their total experience, clients and previous works
Their branding process
Their services and mode of interaction
Their commercials

Choosing the Perfect Branding Company

Let’s discuss the 6 major points that we need to take care of when choosing a branding company:

1. Diverse Branding Portfolio:

A diverse branding portfolio is one of the primary elements to look for when selecting a branding company. Every branding company will showcase they provide the best designs in your industry; however, a diverse portfolio is the live evidence of the particular company’s level of expertise, thus understanding their expectations.

Without those presumptions, it is impossible to decide if a branding company’s proficiency aligns with your business needs. As a professional branding company, it is not common to focus on a particular industry. So, ask them to provide the design works done in your specific sector.

2. Excellent Branding Reputation:

While researching and encountering branding companies, you have to ensure whether they have the proper expertise to race a branding service in your industry. Remember, the ultimate goal is to choose a branding company that has the potential to create distinctive, usable content that enhances the voice, design and perspective of your business.

Therefore, consider an agency that challenges and proves its expertise in a niche industry. It also develops your confidence level and the keen to work with that branding company for a more extended period.

3. Regular Communication:

If your agency has a diverse portfolio, the proper expertise, and the potentiality to convey through the pitching process, such a team can definitely showcase they can communicate over the long term.

Communication might come in a frame of status calls, updates, or regular check-ups but should always be collective, informative, and proactive. Company communication should also include a detailed explanation of long term goals, short term presumptions, and a breakdown of how their team schemes to meet them.

4. Well-defined Branding Process:

A fortunate branding strategy depends on a manifest, experience-based approach to compelling messaging and substantiating your brand. Without a distinctly segmented process, a branding company is only as relevant as they are fortune and has no way of repeating their triumph on past branding strategies.

The best method to find a brand company with a clear-cut process and research-based approach is to ask the team how they help brands like yours differentiate themselves from competitors.

5. Proof of Brand Success:

A branding company always loves to exhibit their success and detail on their expertise. Look into their measurable results like data measures, reports and analytics. Indeed, ask for case studies that feature the return on investment (ROI) a client experienced and the overall benefit of their branding strategies.

Case studies also give awareness into what methods the agency values most based upon the metrics they measure. Remove those companies that essentially focus on metrics that are deliberately irrelevant to your brand.

6. Total Investment over Initial Cost:

An agency’s cost is a good mark of the type of association you can accept. After all, you get what you pay for. Though economic agencies are valuable, a branding company that understands your brand and has the skill to meet your branding requirements is an investment in the success of your brand.

However, don’t let price be the only factor influencing your decision. You’re developing a long-term relationship, and the minor prospect might not always be the best option. Scrutinise the big picture, and be precise about the return you expect from your investment.

Conclusion

Thus, I assume you got the importance of a branding company to develop your brand. Perhaps, the essential guidance we can give you as a company is that while choosing a branding company, approach multiple agencies, compare them and select the best out of it by looking into each aspect.

Give each branding company the same project scope so you can understand the differences in proposals, procedures, and costs for the same project. Honestly, we truly respect everyone’s work and never want to be the single agency reflecting a project.

We love the opportunity to exhibit our abilities against other companies because we’re assured that our proposals project even stronger in context. We put maximum effort into our proposals and realise that picking up a branding agency is not a simple task. We understand with companies in your situation.

If you want to know us more and understand our procedures, you are most welcome to visit our DesignerPeople office at Delhi NCR. Please put up your queries; our team will connect with you and guide you in developing your brand.

Author: Anush Malik

Brand Design Complete Guide – Principles, Process, Case Studies and Inspiration

DesignerPeople — Sat, 23 Oct 2021 11:01:09 +0000

Brand Design fattens more considerable and indefinite with every single passing day in our current, modern world. It’s not just logo design anymore; the concept extended to colours, fonts, tagline and other elements. Whether you’re an entrepreneur, a marketing expert, or just a layman, brand design relates throughout every outlook of our lives.

If you look into any organization or product, they already maintain a brand. The part of understanding, interpreting and shaping these brands are, anyhow, a continuous process. These organizations invest in developing solid brands as they believe investing in a brand is an investment, not an expense.

A unique or distinctively designed brand pursued by the engaging strategies certainly makes the company direct a particular position in the market. Indeed, a well-designed brand should represent the nature of a brand, its core values, and it can be a dominant tool in shaping customer attitudes towards your brand. The outline of a catchy logo, colour pattern, tagline, and many more give an enduring impression on the consumers.

So before getting into the broader terms of brand design, we can understand what does the term brand design means:

What is Brand design?

Brand Design is one of the prominent marketing strategies of creating the brand name design, logo design, and other design elements that make a brand create a unique brand identity design. A distinctive brand makes you stand out among the competitors in the market.

It is one of the primary or foremost executions of the branding process. It plays a vital role in the organization’s branding strategy as it provides a significant margin in the competitive trade market.

However, brand design is not only about creating an engaging logo, tagline, or other components in a more big way, but it also incorporates every utterance of the brand where the employees or other management deals with the consumers or external people and exceeds their perceptions towards the brand.

Elements of Brand Design

When you’re developing a consonant brand design, certain elements can’t be compromised. Below mentioned are some of such features which help in generating a good brand design for your business:

1. Logo:

A logo is one of the essential components of a company’s brand design. The symbol denotes a graphical wordmark or character that represents the entire meaning of a company. However, the pattern or trend of logo design keeps changing with time; in the present era, good organizations always approach a creative brand design agency in creating contemporary logos. A good agency always builds a brand that has high brand recall and recognition value.

However, if you create a wordmark for your company, make sure words should be perfectly designed and use a font that favours your brand. Indeed, it’s always good to make a revised option of your logo or wordmark both on a dark and light background.

Source: behance.net/gallery/40837243/Gold-jewellery-logo?

Source:behance.net/gallery/96490581/Ferney-Voltaire-Brand-design?

Source: behance.net

Source: behance.net/gallery/89276713/Scoop-Cones-Ice-Cream-Branding?

Source: behance.net/gallery/91178329/Eurobail-investment-firm-Brand-Design?

Source: behance.net/gallery/101695233/We-Bakery?

2. Colour Palette:

Colour is an inherent part of our daily experiences that most brands presume for granted. According to studies, 85% of customers say that “colour” is their core reason for purchasing a particular product. Therefore, it plays a great decision in the success of a brand.

Many of the major brands are consistently associated with particular shades as a part of their brand design. Just imagine the golden arches of McDonald’s or the golden colours that represent the GOLD of Tanishq. From such examples, we can perceive the importance of colour in a logo.

Source: behance.net/gallery/120940931/AMARE-Ristorante-Mediterraneo?

Source: behance.net/gallery/99078881/Sr?

Source: behance.net/gallery/127264275/Guia-da-Marca-Bia-Cake?

Source: behance.net/gallery/115097009/Renata-Nehme?

Source: behance.net/gallery/117645239/Purity-Fashion-Clothing-Brand?

Source: behance.net/gallery/101964029/Cafe-Branding?

3. Shape:

The third most prominent element is the shape of the overall branding strategy. The shape can help build a direct emotional or psychological connection between your brand and customers. Therefore, it’s not just the shape present in your logo, but the packaging and even your other stationery. Triangle, Circle, oval, square or any abstract shapes of brand design make it unique and different from its competitors.

As you develop your brand design, regulate which shape is the best for your brand’s persona. Thus, it’s essential to understand what each shape conveys about your brand and how you can efficiently integrate it into your design.

Source: behance.net/gallery/117266719/lemon-square

Source: behance.net/gallery/93417061/BLOOMING-florist

Source: 99designs.com/blog/creative-inspiration/triangle-logos/

Source: behance.net/gallery/17174739/Akademia-Design-House

Source: polygon.com/2017/5/31/15722194/ubisoft-new-logo

Source: logopond.com/janzabransky/showcase/detail/31058

Source: 1000logos.net/forest-essentials-logo/

Source: vendingmarketwatch.com/coffee-service/coffee-tea-and-hot-beverage/news/21119194/starbucks-has-a-new-shareholder-peta

4. Tagline:

Taglines help in highlighting a brand to the public. The essential feature of a slogan is to make sure that it is memorable. A brand tagline design can help your company to stand out in the market. Indeed, if you create a significant tagline, you will perceive how much of a substantial impact a short phrase can make.

For example, the famous “DAAG ACHE HAI”, “THANDA MATLAB COCO-COLA”, “FEVICOL KA JORR HAI TUTEYGA NAHE” and JUST DO IT – NIKE brand conveys to their users that don’t hesitate on anything, just take action and do it from this tagline.

Source: behance.net/gallery/114530981/Minimalist-logo-for-scrapbooking-master?

Source: behance.net/gallery/119205821/Signature-Logo?

Source: behance.net

Source: behance.net/gallery/119716191/Trak-Logo?

Source: behance.net/gallery/123318801/Logo-Cherry-cake?

Source: behance.net/gallery/124796101/Logo?

5. Tone of voice and vocabulary:

A brand tone of voice is the best method for communicating with their targeted audience, including the formulation, expression, and emotional tone. Each brand has its own personality associated with its market segment, audience and core values. So, the tone of voice is an essential part of defining a creative brief.

For example, the famous coffee brand Starbucks; there, you can’t get a small coffee. But the exciting part is that you can get the smallest standard size if you want, but the name of that size is “tall.”

The main reason for this is because Starbucks developed their own ideal branded vocabulary to differentiate their product differing from other competitor brands. (source)

6. Fonts:

The font is a vital part of the design, but it is not well executed in most cases. You might create a magnificent design with better imagery and other graphic elements. Still, if your font is not appropriate for your products, you can’t get the attention of your consumers.

In simple words, font is the style and method of presentation of the text. When an organization is developing a brand design, a determined font should be used that has an appropriate reason. Font even enables you to generate a specific context and have a definite personality.

Source: behance.net/gallery/99146197/Chapa-Quente?

Source: behance.net/gallery/101695233/We-Bakery?

Source: behance.net/gallery/90619571/Capeesh-Cucina-Italiana-Lounge-Skybar-Branding?t

Source: behance.net/gallery/129269369/Reveur?

Source: behance.net/gallery/69312871/Chokkie-Organic-Chocolates-Branding?

Source: behance.net/gallery/92976553/Vera-Sambucus-Branding?

7. Imagery:

Brand imagery is a hybrid combination of images that atones the feel of your company. Your users need to get the feeling of supreme quality when they look at your visual imagery. Repeated exposure and uniformity will build trust over these imageries. As words limit understanding the exact concept, organizations use images instead of words to let the customer ensure that your organization is the best one for their requirements.

It would be good to think of patterned backgrounds, packaging or banners – you do not have to need tactical imagery to convey a brand clearly; you can straightforwardly utilize conceptual imagery through your shape and colour choices.

Source: instagram.com/lg_india/

Source: in.pinterest.com/pin/2885187252394914/

Source: in.pinterest.com/pin/347410558757938792/

Source: in.pinterest.com/pin/389842911498366062/

Source: in.pinterest.com/pin/291678513376040832/

Source: instagram.com/syska.accessories/

8. Positioning:

One of the essential factors in brand designing is positioning, a niche that a brand fills up in. When you define your brand’s persona, you discover what it gives buyers and how it suits other brands in its space. Are your costs higher, same or lower than your competitors? What makes your offer more engaging than your competitors?

However, a brand’s positioning has a direct effect on its branding. For example, an economical brand that aims to convey that they are the most economical might choose bright, value communicating colours like orange and yellow and pursue a brand voice that’s straightforward and optimistic.

Now, after getting a whole idea about essential brand design elements, Our next point is the successful brand design process that a good brand design agency should follow.

Process of Brand Design

The different stages involved in developing a good brand design. For your easy understanding we illustrated the brand design process in below given infographic

Stage 1: Business goals and brand personality

It’s not a designer’s part to set the objectives or goals of an organization or define its personality as it is the foundation of the branding process. To acquire the expected results, the organization has to position its priorities and values so that the team working on the branding can see which methods to use.

Moreover, before designers commence working on a visible part, it’s essential that they need to recognize the character that the company or product wants to showcase. Designing a brand without this clarity does not give life to the design.

Stage 2: Market and User Research

When the goals are regulated, and the personality appears clear, then designers do their research work. It is an essential part of all types of designer’s jobs, whether it is a logo or any significant design work. The research aids to engross the domain of the future brand and understanding the peculiarities which may impact its success.

Initially, they go with market research. Designers collect in-depth information about the market and prospective customers. Containing the essential data helps create an efficient logo and build a brand identity that will compete.

Stage 3: Logo Design

Most people used to underestimate the role of a logo design; though it is only one of the design parts, it is essential in getting the customers’ attention. It is the fundamental symbol of brand identity, the most prominent mark of brand image and the base of an efficient marketing strategy empowering its connection with the target audience.

One of the significant aspects the research examines is investigating the logos of the competitors. It helps to keep away from unnecessary equivalence with the other logos in the sector and creates an original brand identity.

Stage 4: Visual Elements of Brand

Apart from logo design, the factors such as mascots, typography or abstract artistic elements are the essential visual elements of a brand.

Organizations often look for different ways of customizing a brand, and designers used to have a solution. Mascots are the custom design elements generated to represent the brand symbolically. They can be created as an element of a logo or even act as an individual brand element. However, such components or characters always can establish a connection with consumers.

Designers often generate custom fonts, abstract art, doodle art etc., for companies to be ideal in such minor aspects.

Stage 5: Corporate Brand Style

Once the logo design is executed, the colour palette is chosen, and other major visual elements are prepared, it’s time to combine them into consonant corporate style. The different kinds of branding items that are majorly used for companies are:

1. Business Cards:

In this present era, it’s a must-have object in business communication to have a business card as it helps in representing a brand properly.

Source: behance.net/gallery/120940931/AMARE-Ristorante-Mediterraneo?

Source: behance.net/gallery/96035729/Sensi-Hotel-Brand-Id?

Source: behance.net/gallery/127264275/Guia-da-Marca-Bia-Cake?

Source: behance.net/gallery/120940931/AMARE-Ristorante-Mediterraneo?

Source: behance.net/gallery/91178329/Eurobail-investment-firm-Brand-Design?

Source: behance.net/gallery/127636067/The-Cake-Stori?

2. Correspondence:

Business communications are always done in a formal style. To manifest a brand as a genuine partner and service provider, designers have to work on the company’s correspondence presentation. The forms like letterheads and envelopes also require containing brand identity components showing their professional level.

Source: behance.net/gallery/22667727/Stationery?

Source: behance.net/gallery/122479267/Minimalistic-logo-for-art-confectioner?

Source: behance.net/gallery/69844815/Door-Window?

Source: behance.net/gallery/118453715/Caphe-Coffee?

Source: behance.net/gallery/128306763/HEALING-HOUSE-BRANDING?

Source: behance.net/gallery/91178329/Eurobail-investment-firm-Brand-Design?

3. Billboards and banners:

They are a central part of branding and marketing; thus, users often ask designers to implement outdoor adverts and banners ideas.

Source: behance.net/gallery/128381323/Smallicieux-Brand-design?

Source: behance.net/gallery/128269829/Bakings-by-Imtiaz?

Source: behance.net/gallery/126451747/City-of-Fontaine-le-Comte-Brand-design?

Source: behance.net/gallery/128381323/Smallicieux-Brand-design?

Source: behance.net/gallery/78949219/Universit-de-Paris-Brand-design?

Stage 6: Brand Manual

Once all the design works are executed, the visual part is done. Thus, finally, the designers need to ensure that the user will utilize all the benefits properly. A brand manual is a document contributing necessary instructions about the various graphics methods created for the brand.

Thus, you can see that branding is a complex process. Each step should be well considered based on the needs of the target audience and business goals.

Selection of case studies showcasing successful brand design projects by DesignerPeople

Good food co. :

Good Food Co. is one of the leading businesses in the food and beverage industry, offering the finest culinary experiences to consumers at affordable rates. They aim to empower Indian farmers and the entire farming community through fair trade practices and promoting the local communities.

We started with creating a unique and impactful brand identity to ensure that they reach the right audience base. Starting from the brand logo design to the brand book, packaging design, marketing materials and website development. We ensured that their brand image and website look captivating enough to attract a streamlined flow of clients and revenue in the forthcoming years.

Diabexy:

Considering the increasing cases of diabetes in India, Diabexy offers innovative solutions to diabetic patients to live a healthy and energetic life. Listed in Shark Tank India, they offer healthy and diabetic versions of products that we need in our daily lives.

Keeping their audience segment in mind, we have redesigned their entire brand logo, brand manual, packaging design and brochure design. We made sure that it was readily accessible and readable to their audiences. Next, we also ensured that their brand packaging stands out in the retail market amidst other products. This will give them a competitive edge against other similar brands to attract more sales and profits over time.

Some Inspirational Brand Design Samples

Though a logo design alone is sufficient for smaller companies, a successful brand design will create a solid look throughout your business while constituting your brand values. In addition to a brand logo design, brand design can include marketing materials, websites, and even the business space.

We’ve composed some outstanding samples for inspiration on-brand design that will show you a diversity of applications and figure out different branding strategies typically used today.

Brand design is majorly about creating a brand identity that magnificently reflects your brand. A brand design can create components that shape your company’s branding design and constitute your brand’s personality. Branding is a composite process with abundant elements that need to be considered when generating the exact brand design. However, it doesn’t be obliged to be disconcerting.

Use the below branding design inspirations to help traverse the creative process of designing your brand.

Source: behance.net/gallery/122224459/Jewelry-logo-Branding?

Source: behance.net/gallery/117493777/JOYERIA-Branding-Packaging?

Source: behance.net/gallery/128306763/HEALING-HOUSE-BRANDING?

Source: behance.net/gallery/105434543/STATIONERY-DESIGN?

Source: behance.net

Source: behance.net/gallery/90135877/branding?

Source: behance.net/gallery/123921305/Artania-Jewelry-Boutique?

Source: behance.net/gallery/125399391/Jewellery-logo-Minimalist-logo

Source: behance.net/gallery/128973433/Aamanto-Technologies-Branding

Source: behance.net/gallery/94957045/Snow-World-TC?

Source: behance.net/gallery/128973433/Aamanto-Technologies-Branding

Source: behance.net/gallery/90135877/branding?

Source: behance.net/gallery/124424077/Initial-Logo

Source: behance.net/gallery/120486301/Alaa-Accessories-Brand-Identity?

Source: behance.net/

Source: behance.net/gallery/90135877/branding?

Conclusion

Thus, brand design is one of the most vital surfaces of the overall branding procedures. Its strategic components make your organization engrave a distinctive recognition in the market, having an emotional attachment with the target consumers.

However, during the brand design process, it is essential to manoeuvre the time, focus, energy and creativity in the right direction to get the intended result complementing the specific needs of the particular project.

If you plan to start a venture or already exist in the market but don’t have a uniform brand design, you can reach the DesignerPeople team. We are one of the top brand designing agencies in India with more than 18 years of experience. You can definitely connect us, and our team will approach you and help you develop an excellent brand design for your brand.

Author: Anush Malik

Brand Value: Why It Is Important For Every Business?

DesignerPeople — Sat, 09 Oct 2021 07:48:16 +0000

https://www.designerpeople.com//wp-content/uploads/2021/10/amazon_polly_6113.mp3

In the modern era, most companies invest lakhs of rupees to generate awareness of their products and promote their brand. What the company obtain from this expenditure can desperate it.

Your brand is above the products or services you sell; moreover, it is the main centre of your business. Your company logo, products, or other campaigns may vary with time, but your brand value is a part that always remains the same. Therefore, you must develop it professionally, for that it’s best to approach the best branding Design Agency that can take your brand to the next level.

Customers are persistently looking for connections with brands, so it’s good for organizations to provide consumers with something they can develop a relationship with. Though the external elements of your brand like brand name or voice can help create brand awareness, it is your brand value that will bring real engagement and help you make a deep connection with your target audience.

What is Brand Value?

Brand value is simply the exchange or replacement value of a brand. In other words, Brand value is the financial worth of your brand.

If you plan to merge or expand by another business, you want to implement your name, logo, and brand identity to sell products. People would pay you for your brand value or the image you created in the market.

For example, brands like Apple, Nike, Pepsi, and similar brands all have solid products or services to sell, but its brand value proposition made them create a marketing or perception plan that sounds to their audience.

One of the ways to imagine brand value is with regards to replacement cost. In this regard, brand value is the cost you need to spend to design, implement, promote and intensify a new brand to the equivalent level as your old one.

What is Coca-Cola’s Brand Value?

Coca-Cola is the world’s strongest brand in the food and beverage sectors with a Brand Strength Index (BSI) score of 89.9 and a corresponding AAA+ brand strength rating. According to Brand Finance, Coca-Cola retains its position by recording an increase of 19% in brand value to US$36.2 billion.

What’s the Difference Between Brand Equity and Brand Value?

Though Brand equity and brand value are similar, they are not the same. Often, there is uncertainty around how each varies in different stages.

Brand Equity

Brand Equity refers to the financial statistics in brand recognition, brand visibility and customer loyalty that add or deduct from the worth of a current product or service determined by the brand. It is an essential element of not only marketing but also business strategy.

Brand equity also adapts the recognition of brand value by exhibiting that a brand is a strategic method to generate short-term sales and deliberate support to a business strategy that will add a long-term vision to the company. (wiki source)

Also Read: Brand Experience | Elements & Strategy by Branding Agency

Brand Value

On the other hand, brand value is the monetary worth of the brand. To regulate brand value, companies need to evaluate how much the brand is worth in the trade or how much would anyone purchasing the brand play?

It is vital to note that positive brand values do not instinctively have equal positive brand equity.

Why Brand Value is Important?

Developing a brand is majorly about interfacing the centre part of your business – what it is and what it stands for – to all associates or shareholders. Meaning and values have enhanced increasingly important when it comes to customer’s buying decisions.

In the current situation, branding has become a vital element and progressively multi-dimensional. A strong brand that draws attention in the marketplace also makes you increase your sales and recognition.

Determine and consolidate brand values into your business strategy to help you progress or raise your share of voice within the marketplace.

Your brand values regulate your business with your targeted audience. It helps in building not only your client base but also your annual income. When consumers can connect with a brand and what they trust in, the probability that they will switch to do business with the brand increases decennial.

How Should Brand Value Be Measured?

While measuring brand value is reasonably straightforward, the action for brand equity is not that straightforward. Today’s realization of the power of brands means that there is engrossment. As a result, a broad array of perspectives appears on what makes a brand successful, how brands interrelate with consumer behaviour, and even the authentic meaning of the brand.

1. Brand Visibility

The term Brand Visibility refers to the brand has recognition and credibility regarding a specific customer need – it is applicable. If a consumer wants a buying option and the brand does not appear to mind, or if there is some cause that the brand is discerned to be unable to convey adequately, the brand will not be considered.

2. Brand Associations

Brand associations necessitate anything that creates a positive or negative relationship with or feelings about the brand. It can be based on practicable benefits like brand image, organizational values, creative benefits, and psychological or social benefits.

3. Customer Loyalty

Customer’s loyalty provides a flow of business for potential products from consumers that maintain the value of the brand’s offerings and will not spend time assessing options with lower prices. Incorporating loyalty in the conception of brand equity makes marketers sustain allegiance priority in the brand-building budget.

How to Build Your Brand Value

You need to build value into your brand and transmit that value to your consumers. The following are some of the methods in which you can achieve brand value:

1. Improve the Consumer Experience

Amazon is now one of the topmost brand leaders in the world. But, how did they reach such a situation?

They give their focus and make sure they satisfied every consumer’s experience. Consumers are satisfied with their fast and convenient delivery of products at their doorsteps with good service.

Providing exceptional customer experiences is a powerful way to improve brand equity. Because of the quality products or services, consumers always expect a professional experience from brands. Also, research has indicated that many users are willing to spend more and choose brands ahead of their competitors when they’ve to relish a positive experience.

2. Understand Your Target Audience

If you need to develop a solid brand, you need to understand your targeted customers and engage with their needs. It signifies that you should create eye-catching and engaging adverts that surpass products or features that pierce into customer emotions.

Apple has discovered this manoeuvre and employed it in its marketing strategies. When they launched the iPod, they focused on the tagline of “1000 songs in your pocket” and didn’t focus on product features or technical specifications. By executing this, Apple ensures that they precisely understand their customers.

Understanding who your consumers are and meeting their requirements is absolute for developing brand value. It will give you concepts about what you should convey to them.

3. Be Unique

To become unique, you must put in effort for your brand to stand out among competitors, for which you have to come out with the comfort zone.

Try to find a key advantage point of selling that is exclusive to you, something that no other brands can provide or offer. Try to emphasize these qualities forward with your fictitious customers.

In such a jumble market, this can fetch the attention towards your brand or help benefit customers why they should stick you and not to other brands operating within the same market. In addition, it can obtain a better recollect of the brand on a long-term basis.

4. Work from the Inside Out

Internal branding is the change of mentality that occurs within a company when employees become more focused on their potential customers. By obtaining workers who truthfully carry out a brand’s beliefs internally, companies will find that their brand messages are carried extrinsic much more efficiently.

Moreover, to build your brand value for your organization, you must follow remarkable marketing. It is the pattern of developing things that are worth distinguishing into your product or service.

Thus, to build a solid brand naming, focus on superlatives. The more satisfied are your employees, the more you get innovative products, the best customer services, etc.

5. Keep your Tone of Voice (ToV) Consistent

Brand consistency is one of the critical elements in building brand value. The more often you showcase your organization’s identity to intending purchasers, they will likely recall you.

Using the same tone, speech, or viewpoint in your output will eliminate confusion and empower your users to set up an easy alliance with your content.

Therefore, create a standard set of ToV guidelines to help create upcoming events; also, make sure that your emails, blogs, and social posts all signify with one voice.

6. Use High Standards of Design

Design is an essential element for visual communication. How you utilize shapes, shades, and fonts or concepts on your website, product package, or other campaigns will determine whether your brand is distinguished as valuable or not.

The designs you use to package your brand will determine how it is discerned and explained. It doesn’t matter your company may be small. A “solid visual branding system” can seem more dominant or create the apprehension of a large company’s power on consumers.

Moreover, using a flat or not attractive design may lead to fewer sales, finally destroy your brand value.

Conclusion

To sum it up, developing a brand and increasing its value is highly crucial for every organization. In this era, consumers prefer to buy products or services from a business that has been consistent and productive in its services. In addition, brand values can even function as a foundation of any enterprise.

Thus, it has become a relevant business strategy for escalating business to scrutinize the valuation that the brand sustains in the market. If you are starting a venture or planning to revamp the existing one, you must develop the brand value from the scratch stage itself.

If you have any hesitation about developing your brand value, you can reach us. With the experience of 18 years, We DesignerPeople team can guide you in making your brand stand out from others by executing effective branding strategies.

Author: Anush Malik

Brand Experience | Elements & Strategy by Branding Agency

DesignerPeople — Mon, 13 Sep 2021 09:48:09 +0000

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Marketing is constantly changing with time; Consumers are becoming more discerning with their wants and needs; moreover, organizations are striving to keep pace with constant changes, orienting with the demands of their targeted audience.

You might think, why do companies give this much importance to fulfilling the brand experience? It is because only when the customers are satisfied and get the best experience from the brand, they can achieve goodwill and success in the market.

As users’ needs evolve briskly, the brand experience becomes a key player in any marketing strategy. It is essential to make sure while designing products and features that you create a brand experience design with a more brand–conscious approach also a clear understanding of how to amalgamate marketing into product experiences without acquiring in the way of the user.

If you want to create a better brand experience, then generate a systematic procedure for it. For that, it is best to approach a brand design agency or brand experience agency that helps your brand develop relationships with customers in a natural setting by taking an exhaustive look at the business

What is Brand Experience?

In simple terms, the Brand experience can be defined as the tariff of all the interests, feelings, thoughts and responses that consumers have in response to a brand. Brand experience is not definite to a particular channel or media type. Moreover, it’s the result or the enduring impact after someone captures a brand in any environment.

The brand experience generated consumer awareness and often created loyal customers. It influences how consumers feel about a brand through a brief but significant encounter. The ultimate motive is to obtain positive emotions and feelings from customers regarding a specific brand.

One of the best examples is Starbucks; within a brief period, they create a great experience. Even without procuring from the store, the constant green-brown color, unique logo, variety menu, free-wifi, etc., rendered strong feelings of flexible style and innovation. They also attempted to create an experience of one-stop for a quick coffee and a place for a long haunt with friends or families.

Brand Experience vs User Experience

It has often been stated that there is no real difference between a Brand experience and a User experience. While both concepts express the sensory, cerebral, or detectable response an individual has in reaction to an experience, there are some nuances.

Unlike brand experience, user experience refers to an individual’s carryout from their interaction with a brand’s products, services, software, people or other contributions. For example, consumers will have a positive user experience if they get swift and effective customer service, a compatible checkout process, or a suitable product.

Positive customer experiences also ease compelling brand experiences. But in reality, brands can’t have one without the other. If a user has a positive experience every time they strike a brand’s website, doesn’t that also influence how they view the brand and its experience? If not, it’s pretty tricky for people to acknowledge the brand within the experience. On the other hand, user experience should consolidate consistent brand voice and components throughout.

Why is brand experience important?

In this era of constantly high competition, brand experience acts as an essential role in any organization. Brand experience is vital because assured experiences facilitate profound connections, inspire consumers, and eventually deliver results.

A positive brand experience can repeatedly mean the difference between being chosen over another brand or dropping the sale. Due to this, it is straightforward to see why organizations go out of their way to pursuit the magnificent and striking brand experience.

However, it’s imperative to create a consistent brand experience as a base for flashy and powerful interactions. The most valuable brands globally realize that brand experience helps create enduring consumer relationships and increases brand recognition.

Some organizations create the fault of focusing their entire resources on a few immense experiences and ignore the speculation inconstancy. Therefore, make sure you create the right path in your brand experience.

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Elements that create a successful brand experience

1. Brand design

An effective brand design is about more than boosting aesthetics. It is about creating your product, service, and overall user experiences the maximum they can be. A productive, user-oriented design considers the desires and preferences of the consumer at every phase of the interaction.

According to Don Norman, a brand design should prompt consumers on three basic levels:

The branding and design should create an instinctive response by directly creating a positive first impression.
On a communicative level, the branding and design should create a customer experience that is both inherent and delightful.
The design should also ponder the more significant meaning that you are attempting to convey also must summarize everything you are implying to the consumer in terms of how your brand appears and satisfies.

2. Brand Voice

Establishing a brand voice is an essential part of perceiving your business. It also helps to get a pitch in advertising, marketing channels, and the in-store customer experience.

Brand voice is one of the best methods to build a better relationship with your customers. Through brand voice, you can share your company’s values and objectives. A brand voice is fortunate when it guides your audience to connect with, capture, and significantly trust what you do.

It will be easy to generate a unified brand voice that utters to their greatest desires and demands if you know your consumers. It will also help in developing your relationships more genuine and veritable. (source)

3. User Experience

A beneficial user experience has a direct connection to positive brand experience or perception. The term user experience has been demolishing its way into the centre of digital and, more clearly, into the business world.

Organizations realize that customer experience is a benchmark to compute brand success. Whoever promises entrancing experience achieve in building enduring consumer relationships.

For example, in former times, we used to get into a car dealer premises to have a detailed look at a car. However now, you can be at the showroom without being present there. Virtual reality helps you turn to experts with the higher visualization in the showroom and get a detail look without moving into the showroom. Consumer experience is advancing, and technology is at the vanguard providing the real alter to the user experience.

4. Brand Image

Brand naming is essential for any business; when customers purchase a product or service, they aren’t just buying a product but trusting what your brand stands for. That’s why it’s essential to design your brand image to fetch exactly what you want it to convey.

Every opportunity a consumer acquires to interact with the brand is a chance for the entrepreneur to enhance their brand image. Whether it is the virtual communication afforded by digital technologies or direct interaction, the positive consumer experience can improve the user’s attachment to the brand.

5. Customer Support

Customer support is generally the heart of any business, which aims to furnish an extraordinary service that leaves the consumers feel valued and respected. Even though providing excellent service can lead to extra resources, money and time, when you get it right, it will make you stand out from your competitors and create a favourable reputation for your brand.

Providing good customer service can help in increasing your customer loyalty and develop positive word-of-mouth about your business.

Hence, giving each consumer a positive experience is a crucial element to your business growth. Great consumer experiences can also lead to a gradual increase through cross-selling and boost opportunities.

Brand Experience Strategy

1. Live Experience

According to various studies, being part of a live experience hosted by a brand increases the chance of brand guidance by 65% and buying decisions by 59%. Live experiences are the top way to interrelate and presume your customers. A live experience mainly identifies a major event engaging potential customers with the brand experience at its centre.

The significant advantages of developing a brand experience through a live experience are:

It engrosses the audience through all sensations and gives an audio-visual feel to the brand.
It develops social relatedness, with the brand as the ‘trending topic’ of talks.
It indulges a stickiness factor. It signifies an event being momentous and engraved inside the mindset of the participants.

2. Design Thinking

Design thinking process refers to a brand experience strategy to encourage innovation. It is a customer-centric method that involves:

Association with other brands with customers themselves
Observing and depicting the customer journey to build a better brand experience
Through modeling and trial running, brands can test the reaction or utility by revealing the product temporarily in-house and to a finite set of real customers.

Design thinking involves being understanding and thoughtful from the user’s perspective. The design thinking structure uses customer data, including – surveys, inquiries, user groups, etc. The process focuses on eliminating whatever is peripheral to the brand story. From irrelevant colors to sarcasm, whatever does not seem striking or eye-catching must be discarded off.

3. Personalization

Customization or Personalization has become a massive trend in handling brand experience and customer experience. Why is personalization a substantial approach for building brand experience?

Customization helps in conveying a more sympathetic and relevant feeling of the brand. It is because, latterly, a customer will not recall what they were told, hence they would remember how they felt.

Generating a personalized brand experience needs extensive research to recognize the target audience and buyer appearance. After there is requisite information on the purchaser’s interests, needs, and necessities, a brand can alter its mission confirmation accordingly.

4. Storytelling

Stories are one of the most efficient methods to build a brand experience. Organizations with a vigorous brand experience attach a sturdy story to themselves.

To implant storytelling to build a brand experience, one must follow the steps to generate a powerful brand story:

Create a mission statement
Implant storytelling to boost a brand experience
Saturate emotion
Discover the target audience, and
Scrutinize competitors

Brand Story can strengthen and increase your audience by producing an emotional attachment or connection to your audience. In the present era, users are driven by personal relationships that they build with brands.

Brand Experience Examples

1. Coca-Cola

Coca-Cola has developed an extensive and solid‘share the happiness, share a coke‘ story. They share a coke campaign that exhibited personalization and attachment towards its customers.

The brand experience incorporates – Happiness, caring, sharing, and fun.

Besides other soft drink brands, coca-cola is governed to build a distinctive brand experience distinguished by sharing and happiness with keeping the product at the centre. Coca-cola made substantial use of two strategies:

Developing a multi-dimensional image
Relating emotions to their product

From extending minds to immersing itself in its customer’s lives, the company focuses on the attempts to transverse consumers with meaningful design and the latest technologies.

2. Netflix

Netflix has become a favourite social platform and occupied almost 50% of the internet traffic in a short span. Netflix’s mission is – “to engage the world” carries a worldwide, exquisite, and entertaining idea. They embrace the brand experience strategy of ‘personalization’, ‘decision-making, and success in the market.

Netflix’s consumer-centric approach has mainly built up over time. Because of what they are today, it is known to remit an experience organized just for an individual consumer with a personal, accessible and custom approach according to their views.

The primary reason behind the growth of Netflix on social is the potentiality to maximize the brand’s distinctive value propositions.

3. Red Bull

Red Bull is enormously popular, having been throughout for decades in the market of energy drinks. It has generated eccentric brand experiences by making sponsored events for sports and utmost physical feats.

From sectors like motorbikes, marathons and skydiving, Red Bull events are definite to have the most significant fix consumers’ crave when they have a beverage.

Most visibly, Red Bull sponsored events used to shatter the sound barrier and provide everyone in the live stream – a pretty memorable experience.

Thus, they created a brand image and gave their users the best experience, which they remember forever.

Conclusion

Brand experience is one of the powerful marketing strategies that can aid you to associate with and throng consumers better, manifest empathy to them, understand their obstacles and get secure feedback. As a result, you can better connect with your users and drive them towards your brand by exhibiting an emotional association.

Remember, though you can’t have authority over customers, it is feasible to influence their perception. It definitely gives you more power, and you can also take advantage of it.

Even the big giants have incorporated it into their marketing strategies. So what’s stocking you back? Plan and execute this beneficial marketing strategy to get better results.

If you want to promote your message and magnify your brand experience, then you can connect us. We, DesignerPeople, can help you in generating the best brand experience for your brand.

Brand Design – designerpeople

10 Revolutionary Brand Design Trends to Reshape Businesses in 2024

Challenges That Businesses Without A Brand Design Strategy Face

1. Your brand won’t be recognised

2. There won’t be consistent messaging

3. You can’t target a specific audience

4. There will be no competitive edge

5. The brand loyalty will be limited

What’s The Next Wave of Brand Design Trends for 2024?

1. Minimalistic logos

2. Brand mascots

3. Vibrant colours

4. Versatility and adaptability

5. Advertising campaigns with a purpose

6. Inclusive icons, photography, and illustrations

7. Typography of words in motion

8. AI-inspired futuristic designs

9. Brand narratives and storytelling

10. Promoting sustainability

How Will Businesses Benefit From These Brand Design Trends for 2024?

Conclusion

Better brands start with meaningful conversations

Author: Anush Malik

Brand Manual Guidelines that Amplify Business Communications

What is a brand manual or brand style guide?

Fundamental Elements of a brand manual guide

Table of contents and the cover page

Background and Introduction

● Vision● Mission● Audience● Personality● Values

Primary Specifications for Logo Design

Color Wheel & Tints

Type and typography Hierarchy

Corporate Iconography

Grid Systems

Images styling

Brand voice

Conclusion

Author: Anush Malik

Creative Brand design and its power to set out from the crowd

Also Read: How Branding Agency Create Successful Brand Designs?

Why is Branding such a big deal in 2022?

Fresh competition from New Startups

Elevating business value

Building reputation in the industry

Engaging new clients

How do good brand designs create an “impressive face” of your company?

Unity

Recognition

Differentiation

Pride

What does it take to create a robust brand design?

Setting up business goals

Research

Style guidelines

Valuing competition

SWOT analysis

Elements of brand designing for your company

Logo

Website

Product packaging

Business cards

Conclusion

Author: Megha Malik

How Branding Agency Create Successful Brand Designs?

What is Brand Design?

Step1: Know your Why: Why do you need to Design your Brand

Step 2: Go Deeper: Find the Meaning of your Brand Name

Step 3: Look Around: Check the competitor’s brand Design

Step 4: Be Creative: Find the right type of Brand Design –

Step 5: Follow Industry: Brand Shape, Colour & Typography

Logo Color Palette

Typography Logo Design

Shape Of Logo Design

Step 6: Adaptation

Step 7: Evaluate your Designs

Step 8: Listen to Client Feedback & Refine

Step 9: Create Final Artwork in Universal Formats

Conclusion

Author: Anush Malik

How Brand & Packaging Design Helps startups to Attract Investors

● Vision
● Mission
● Audience
● Personality
● Values