9 Best Brand Design Trends 2021

Last Updated on January 11, 2023 by DesignerPeople

As we are approaching towards the new year, there are a lot of blogs which are talking about recent trends in branding, marketing, logo and many more elements but today lets understand in details how the Brand design will bring changes in 2021.

Where branding is intangible, and it is how you want your customers to feel when they hear your business while the Brand design, also known as brand identity is the tangible and visually visible side of your business.

Brand Design agency  plays crucial role in creating the brand name, logo, packaging design, stationery and the symbolic elements related to the brand.It helps to develop a distinct brand identity than other brands in the market and also providing impetus to product differentiation.

While the year 2020 has been a year of challenges and not many brands will risk themselves with brand design drastic changes, but yes one cannot either ignore few elements which are a mandate in 2021. There will be more focus on invoking a sense of calm, understanding and positively in an ultra-saturated world.

We will continue a few of the brand design trends which were in boom 2020 this year also.

Let us take you on the ride to explore the various trends taking over in 2021 branding sphere and how marketing designers can make the most of them.

Also Read:  Branding Trends 2023

1. Soft, organic colour palettes

The year 2020 has thought us to reconnect with our humanity and show concern towards people around us. The upcoming year 2021, we will get to witness the connection visually.

No more neons or crazy contrasts softer, earthy and natural shades will bring closer to humans, not for machines.

Single shades will be preferred more compared to complicated multi-colour shadows. We will see colours with more warmth, comforting and elegant soothing your visibility.

These are softer hues/shades that are combined with either a white or black base by taking the edge off the shade, so it doesn’t look as bright.

2. Sans-serif typography

Sans-serif is one of the oldest font used in history, and now it will be in trend again. It comes out as the most trustworthy, classic and elegant font which evokes the emotion of nostalgia and since it’s a year of being honest towards customers, this font will work best.

A sense of confidence is established through a sans-serif font style, which is connected to your recalling of memories.

The modern yet contemporary sans-serif fonts are simple looking fonts will be hit in 2021 which will act correctly for branding, logos, greeting cards, typographic quotes, book covers, websites, flyers, packaging designs and more.

There are many elegant modern sans serif types with a ton of stylistic options to choose. It is clean and simplistic works best on its own for packaging, brand logos, headlines, brochures etc. There are three different weights to select, your option to create a more unique and versatile design is a lot wider. Have fun, explore more and create more.

3. Geometric Shapes

Combination of the simplicity of block design with the shadow, depth, and 3D gradient effects will be all the rage in the latest trends of 2021. Deceptively simple, simple flat shapes abstract, and a confident geometric shape are alluring and hence gives ample scope for imaginative creation and design.

The year 2021 is all about embracing geometric shapes to establish consistency across a brand’s visual content. It is also effortless to immediately recognize such designs giving their brand a cohesive, minimalist feel.

4. Flat symbols & Illustrations

Icons and illustrations are the most powerful tool for visual communication which can tell a simple visual brand story with more context to your social media platforms, blog post, infographic, or video.

They are known as being ideal as which can adopt them in different graphics mediums. The year 2021 will be a year of flat icons which can also be consumed very quickly without any context or text. Here you can understand what the designer was trying to say through his art of creative work without much talking.

Flat Logo design helps to reduce all the noise in the design with its simple looks and create better understandable brand story for the customer.

5. Overlapping Designs

Wordmark logos are famous, using the brand’s name instead of symbols or shapes to represent it. In 2021, there will be logo designs flowing in this direction with a slight reinvention in the wordmark presentation. Overlapping is one exciting way this will happen. Is by overlapping text, graphics which gives more depth to the logo or design itself.

Such systems will motivate users to understand an image with more precise details. Creatively using overlap and overlays will ensure the content to place more effectively. Methods will generate curiosity among customers to understand what the system is actually.

Also Read: Branding Trends to Boost your Brand in 2021

6. Pop art

We plan to see lots of personality in design next year the symbol revival will see modern versions of authentic symbols from empowering goddesses to stoic lions and stars make a comeback. At the same time, the fun world of pop art is set to be resurrected.

The turning to the texture and illustrative techniques of their graphic novels to rescue modern design. Not only are its systems bombastic and colourful, but its artist’s utilized processes like reproduction and rendering to create their masterpieces.

7. Image and text masking

The technique of displaying gradients, patterns, images, and even videos inside the shape of a piece of text will be in trend again in 2021.

It ensures a significant portion of the image behind unrevealed; it helps achieve a mysterious and minimalist look. In 2020, designers will keep creating compositions with image and text masking, of course sticking to maximum typography to achieve the desired effect.

8. Liquids Forms

The fixed edges for your product design are a reflection of monotonous, dull and boring, which is constant. But agility will be the new trend in 2021 hence there won’t be any severe cuts as the liquid form of designs encourage creativity, smooth flow, and most importantly it ensures customers engagement on your product.

One is having substantial open space to experiment with its extensive product line as it’s not restricted with edge cut designing. People like to see real and imperfect things as they see in real life, and such an honest approach is always appreciated by customers and hence going to be a trend in 2021.

 

9. Responsive Branding

The year 2021 is years to embrace responsive branding were from so many years we have seen to maintain consistency through its colours, layout, structure, lettering everything.

Now it’s not same; there are many devices now which are in demand, and now we need to attempt to develop the same emotion while the design will be different as per the devices. It is one that has a fluid and flexible layout that enables it to adjust according to various screen sizes.

Now consistency will not be in books while will know it as the damage for your brand engagement.

By embracing an adaptive, perhaps even responsive, approach to all branding, from typography to colour, to the logo, we maximise brand recognition and ultimately, brand engagement.

Ensures an optimal experience for the audience globally, responsive design can help you read and navigate with minimum resizing and scrolling. Responsive design can enhance your user experience, which will translate into a positive perception of your brand and business.

Conclusion

Brand Design is a vast set of visual elements in the year 2021. The consumer will appreciate every development as the road will be open for experimentation and inspiration. Customers will value positivity, inclusivity and empathic nature of brands.

Like every year, even this year will be full of new changes, ensure to soothe the customer, and aesthetically pleasing through your branding and marketing.

Planning to lead 2021 by adopting changes as per your industry type, connect us today, and we will make sure you stay first in the league compared to your competitors.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.