Let’s admit it. We design buffs love keeping up with what’s trending in the design scene. So, while it may seem a little early to hop into the trends of 2024 for you, it actually isn’t. The time has arrived for transitional designs, including minimalistic logos, vibrant colours and more! So, here are the top 10 revolutionary brand design trends in 2024 that you need to watch as we enter another year.

In this fast-paced world of ever-changing designs and trends, you must show your authentic side to your customers. And that can be done only through a solid visual brand identity. Another thing to keep in mind is that most of your audience will likely be trend followers. So, if they’re staying up-to-date with it, why shouldn’t you?

Challenges That Businesses Without A Brand Design Strategy Face

Let’s look at business challenges and pitfalls without any brand design strategy.

1. Your brand won’t be recognised

If your business needs a proper brand design strategy, there are heavy chances that people won’t recognise your brand. So, you must create appropriate visual elements such as logos, colour palettes and typography that will solely be your brand’s identity.

2. There won’t be consistent messaging

Not having a brand design strategy will make your audience scratch their heads and ask, ‘Is it the same brand I saw yesterday?’ Your messages should be manageable and consistent across all platforms.

3. You can’t target a specific audience

An apt brand design plan takes care of what your audience likes and buys. Without such a plan, it’ll be extremely painful for businesses to click with the right crowd in the market.

4. There will be no competitive edge

A solid brand design strategy is the key to winning your customers over and making them return to your brand every time. However, if you overlook it, your products and services won’t have a one-upmanship over other brands.

5. The brand loyalty will be limited

Customers who relate to your products will only stick around for a short time. This disconnect happens when your brand needs a consistent visual identity. In such a case, you’ll find that your customers have shifted their loyalty to a more exciting and reliable brand.

What’s The Next Wave of Brand Design Trends for 2024?

1. Minimalistic logos

Gone are the days when complexity prevailed in the world of design. Nowadays, people like it simple and plain. And 2024 will be no different. In 2024, designers will opt for designs that radiate elegance, sophistication and perpetuity. The focus will be on removing redundant elements, simplifying designs and focusing on clean typography. Minimalistic designs have always been a hit, proved by brands like Nike and Apple.

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2. Brand mascots

Do you know what Ronald McDonald and Amul Girl are called? They are called brand mascots. A brand mascot is a character that represents a brand. These characters can be humans, animals or even objects like food items. They help engage customers and provide tie-in identification for your brand. In 2024, we’ll see mascots making a comeback into the design world. Make sure that your brand mascot has a personality that matches your brand identity.

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3. Vibrant colours

Unlike the past few years, vibrant and bold colours will dominate the scene in 2024. Vibrant and vivid colours make anyone feel happy and light. They also make your brand look peppy and are easily able to grab attention. So, be ready for a bold and vibrant 2024 with bright neons, electric blues, viva magenta and more.

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4. Versatility and adaptability

One of the major brand design trends for 2024 will be versatile and adaptable designs. A versatile design should look good in all colours, no matter where it is used. It should be scalable and look equally good in any proportion. An adaptable design can be adapted to different screen and print sizes. Besides keeping up with tech changes or changing client and user demands, your designs should be cognitively, contextually and emotionally flexible. Due to the appeal of such designs, they will be used by designers globally in 2024.

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5. Advertising campaigns with a purpose

In 2024, we’ll see more brands creating purpose-driven ads. Customers want to know what your brand stands for, its vision, and its missions. Things like sustainability, plastic eradication, etc, help people choose one brand over another. People want to see your brand contributing to a positive change and offering them the best products and services.

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6. Inclusive icons, photography, and illustrations

There has been increasing awareness about diversity and inclusion in all fields. The advertising and designing landscapes are not behind either. 2024 will see a rise in brands becoming more conscious of inclusive elements such as cultural icons, ethnically diverse pictures and inclusive illustrations.

These elements will aim to represent diverse populations from various backgrounds, ethnicities, genders and abilities. So, stick to a variety of cultural narratives or visual representations. Make your brand the cosy space where everyone feels they belong.

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7. Typography of words in motion

Kinetic typography is an animation mechanism that uses moving text or words in motion to grab attention. They are entertaining and set a tone for your design by adding a complementary layer of energy and significance. Among all the brand design trends for 2024, this one is undoubtedly my favorite. In 2024, you’ll see more and more brands using texts that flow and pulse to rhythm. It’s an interesting way to make your brand stand out. You can make words transition between different colours or experiment with divergent motion wordplay.

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8. AI-inspired futuristic designs

Will AI stop popping up in anything and everything? Probably not, at least not until a few more years. Artificial Intelligence and Deep Learning have made our lives easy, no doubt about that. You will witness more futuristic designs inspired by AI as we progress into 2024. What do we mean when we say ‘futuristic designs’? Futuristic patterns in graphic design constitute elements that are ultra-modern or have sci-fi elements in them. Some examples are the 80s and 90s synth-wave and vapourwave styles, glitch elements, iridescent backgrounds and holographic gradients.

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9. Brand narratives and storytelling

We know that storytelling is the king of content right now. And it will continue to reign not only in 2024 but in the coming years, too. Content that tells a story about your brand or its users will likely gain much more traction than any random content. For example, if you’re a brand that deals with cookies, you can craft stories about family traditions, homemade recipes passed down by mothers, and so on.

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10. Promoting sustainability

Sustainability is gaining momentum at a tremendous rate. Almost three-fourths of customers nowadays are ready to pay a higher rate for products if they are sustainable. Most brands are also catching up with the trend. They manufacture products using eco-friendly materials and communicate their sustainable values in future-focused designs. Some brands are taking it further through campaigns addressing bigger social issues like plastic waste and global warming. Most environmentally-focused brands also use clean and simple designs so that the brand message doesn’t get lost amidst all the design hullabaloo.

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How Will Businesses Benefit From These Brand Design Trends for 2024?

Branding is one of the most powerful and versatile business tools. Trending branding stratgies helps a business define, shape and then display what its products and services will mean to customers in the long run. Great branding in digital era, makes sure that your brand, products and services look great. Plus, it also ensures that you consistently deliver on your promises. So, don’t wait till tomorrow and start working on the above brand design trends for 2024 now.

Businesses have been reaping the benefits of a strong brand for many years now. So, why will 2024 be any different? Having a substantial brand design will increase your brand recognition and improve customer loyalty to your brand. It also increases the possibility of your customers spreading positive word of mouth. Now, that literally means free marketing!

Investing in building a brand also turns out to be cost-effective eventually. It lowers price sensitivity and increases advertising success for your audience. On the other hand, it also attracts talent for your company. Due to great branding, your reputation will soar, and more people will want to be associated with your organisation as employees. This, in turn, will lead to engaged employees who are proud to work at your company.

Conclusion

So, those were the biggest brand design trends for 2024 and our insights on how to use them for the best outcomes. It’s almost 2024, so it’s high time for you to take the first step in the right direction if you haven’t already. Get ahead of the curve and start implementing them. Keep checking our blogs and get the latest visual references and inspirations to experiment with new styles and design trends. And don’t forget to reach out to us if you need help creating memorable brands!

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.

When we set up any business irrespective of the type of industry, traditionally it is always thought of profit and revenue orientation, but today time is changed, customers are smart.

Especially in an industry such as food where each thing are scrutinized minutely. When you are in the business of food be 100% sure with each aspect from branding to packaging because it’s a very competitive market.

You have got a good quality, fine ingredients, USP and many more in the basket but if you cannot convey it to customers, it’s all in vain. I agree it’s a challenging task to attract customers in the window of 2-3 seconds, especially when your product is beside competitor products, it has to talk for itself.

Being in the packaging industry from 17+ years of rich experience and food industry being our niche, our packaging agency believes in communicating your brand values and value proposition through creative packaging design.

The motive of designing should not be to craft eye-catchy designs but to create a market-oriented system. The plan which is capable of standing out on the shelf and then shift in customer’s basket.

How is packaging important in the food industry?

From ages, we have been looking at our parents visiting the local grocery store and buy food products such as pulses, spices many more. They are mostly which are kept loose open with no specific packaging. But today due to COVID-19 people are more conscious about health and hygiene.

Now the role of packaging in the food industry is not only a mark of necessary protection of the product and easy transportation but to protect against environmental factors especially from a deadly virus.

Experimenting with new packaging options helps manufacturers to improve the safety, shelf life and quality of Food, to increase sales that helps to reduce both waste as well as costs.

When Food is packaged professionally, customers will be eager to buy the product as they are convinced that the Food packaged inside is in perfect condition.

Research has revealed that custom food packaging design helps to enhance the shelf life of products and has a high impact on product sales. Food packaging helps to maintain the aroma, flavour, taste, shape and texture of the product.

Active packaging and intelligent packaging are something which we can look out as opportunity in coming days as it will communicate through its packaging with customers. It can be about its state if it’s about to decay, temperature details if anyone has opened your packaging and many more exciting things to check out.

You can also do a lot with your food packaging, which will help you to gain sales and help you keep your A-game on with your packaging.

1. Attractive Packaging

An appealing food packaging will help to occupy a place of product in the mind of the target consumer memorably and positively.

It will help to establish a brand culture around your packaging, which will then evoke feeling and emotion in your customer, while best of all can help you increase sales.

Your packaging has to process effectively on its own as the front panel of packaging should work commanding consumer pick up the product, the back panel should use to close the sale.

Globally the sales of processed foods are estimated to be $2 trillion. Packaged food range around$1 trillion; hence this is due to the enhancement in the incomes in developing countries and improved standard of living.

With increasing demand, there are many suppliers also, which are your competition so you have to have a distinct brand identity which can be done with attractive packaging.

It is the best way to grab the attention of customers with packaging at first and then if your product is really worth then you don’t need to worry about the next purchase.

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There are many elements which are associated with packaging to make it best.

a) Unique product shape

You cannot just decide any random shape for your product and its packaging; each shape is having its meaning depending upon industry it depends.

Playing around with different shapes is sure to grab the customer’s attention quicker in comparison to other products on the shelf. The functionally feasible shape is the mandate to acquire market.

The technical side depends on the features which apply to its structure, form, safety and material. These are the elements with the most significant impact on the convenience of distribution, us if it’s improving the everyday product experience by making the product more comfortable to hold and use accurately.

Source: packagingoftheworld.com/2020/10/jonahs-conceptual-packaging-design.html

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Source: packagingoftheworld.com/2019/01/novus-food.html

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b) Vibrant Colours

Food packaging industry relies majorly on colours, as each colour has its unique traits. As per packaging design creative strategist, Jenn David Connolly, “The colour is a factor that influences target consumers with conscious level as well as subconscious level”.

Hence selecting the colour or shade for your food packaging can be equally as crucial as choosing its ingredients.

Red is known as hunger colour, yellow cheerful, orange as youthful, green as natural and earthy these are few examples.

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c) Product Shot

When it’s about Food it should be mouth-watering and delicious, so make sure photo-shoot of product is realistic creating cravings. Product shoot is the only way which can take establish impulse buying, and that’s how sales increases.

d) Attractive Font style

Ensure depending upon the brand personality and target audience, the font personality should match. The balance of correct design and text will lead to spectacular food packaging design.

Source: packagingoftheworld.com/2018/02/warburtons-sandwich-thins.html

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e) Packaging Material

If the packaging material is eco-friendly, plastic, cardboard depending upon the type of material, the designing and overall feel emotion will fall in place.

When its Food, the lot of mandate and legal regulations should be abiding to keep Food intact.

 2. Product Photography for online sales

When you plan to sale your food product through online platforms you cannot feel the texture or material online, so one thing which plays a significant role is “photography on packaging” which is visible at a glance.

There are many products online, so make sure your photography is not clumsy or messy. Please keep it clean, use even lighting, ensure it is enticing, provide background contrast with image, effective background and prop management.

These are a few good ways to ensure excellent photography for online sales.

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Source: packagingoftheworld.com/2018/03/snapmax-mini-snacks.html

3. Highlighted Product Name

It is seen that many companies follow the structure of umbrella branding, and hence it becomes difficult for customers to understand the product with its unique identity.

Highlighting product name will always ensure your work as a brand to grow in the market and improves product recall.

4. Instant Impression

As it said, a book should not be judge by its cover, but in case of packaging its opposite, the first impression itself decides majorly if the customer is liking it or not. The overall emotion and perfect brand architecture of packaging are significant to create that lasting impression on the buyer.

There are many products on the shelf, so to make its way is not an easy task.

Packaging expert will always ensure to connect the relationship of sight with taste. It may look routine and can be often overlooked as a simple strategy but provide to reinforce the flavour of the product inside visually on the outside of the package.

If are going to sell a coffee-flavoured product, display realistic coffee photo-shoot in some form of aroma, bean or effect on the box to evoke the appetite in the coffee-loving consumer.

5. Use transparency creatively

We all love to see what they’re buying if given an option, as it provides a sense of assurance and excitement. Even if you are revealing a bit of the product to show texture and quality, that speaks enormously to the consumer showing that you have confidence in the integrity of your work.

Staying transparent talks about a lot about your honesty and trust on the product, then why not make it look creative. Instead of boring and dull-looking packaging, create a transparent window with creative shapes which gives the beautiful story, meaning sustaining connection with the product inside.

Source: behance.net/gallery/101496503/Nuts-Packaging?tracking_source=search_projects_recommended%7Cdry%20fruits%20window%20packaging%20design%20

Source: behance.net/gallery/97038489/Various-Packaging?tracking_source=search_projects_recommended%7Cfood%20product%20shape%20design

Source: behance.net/gallery/78849125/Dried-fruits-Chikori-packaging-design?tracking_source=search_projects_recommended%7Cdry%20fruits%20window%20packaging%20design%20

Source: behance.net/gallery/51493819/UElker-Kremini?tracking_source=search_projects_recommended%7Cdry%20fruits%20window%20packaging%20design%20

Source: behance.net/gallery/91410739/Zernitsa-Pasta-design-packaging?tracking_source=search_projects_recommended%7Cpasta%20window%20packaging%20design%20

Source: behance.net/gallery/87694359/Nuovi-formati-La-Molisana?tracking_source=search_projects_recommended%7Cpasta%20window%20packaging%20design%20

Also Read: 9 Essential design Elements for Professional Food Packaging

6. Emotional Brand story

There is one factor, which if done effectively, can make your product stand out and memorable that is if your packaging is having a heart.

Building an emotional relationship between brand and consumer through not only words but the colour, shape, size even the most superficial visual cues can paint a picture worth a thousand words.

When it is about the food industry, and animal products, in particular, the story focuses on the origins of the work, thoughtful means of systematic production. It alleviates growing concerns about the ethical creation of goods while continuing to intrigue consumers with the narrative format they’ve come to expect.

7. Instructions and support

Make sure your packaging is talking about all required information on it; package labelling should satisfy legal requirements for the product.

Information such as ingredients, nutritional value, veg/non-veg, recyclable, reuse, MRP, expiry date, net weight, and manufacturer information is also essential. It should convey important information about the product such as cooking instructions, brand identification,

allergy, customer support contact and storage instructions.

8. Clear Health benefits

After COVID-19, we all want to consume products which will enhance our immunity or boost energy so ensure your food packaging front is displaying benefits. People invest where they are getting better for their healthy lifestyle, so make sure your health values not wasted brings it to notice.

People value packaging, which speaks about their health benefits because they assure that what they are purchasing, is also healthy.

9. Promote repeat sales

It is a known fact in any industry where the retention is preferred compared to investing in new. It is a challenging task to explore in customers for your product and then to make then loyal so make sure you grab that effort and sustain customers.Source

As per the survey conducted by Marketing Metrics, brands have a 60 to 70 % chance of selling their products or services to existing customers compared to new ones.

Plan incentives along with points

Give brownie points for referrals.

Execute VIP programs/cards 

Plan creative personalized campaigns 

Creative content strategy

10. Unboxing experience

It is popularized concept these days on YouTube’s where influencers make you experience the unboxing feel and emotion.

In the age of social media, the unboxing values a lot of people are excited to watch the journey of opening up hence the box, ribbons, emotional notes, messages, coupons, additional new variants miniature these are few elements which will make you happy.

If you have seen happy meal of Mac Donald’s they ensure that kids are engaged and attracted towards their packaging with creative elements inside.

Source: behance.net/gallery/66182877/Me-O-Cat-Food?tracking_source=search_projects_recommended%7Cunboxing%20food%20packaging%20design%20

Source: packagingoftheworld.com/2019/10/sweet-home.html?m=1

Source: behance.net/gallery/98045179/Nersian-Premium-Dates?tracking_source=search_projects_recommended%7Csnacks%20packaging%20design

 

CONCLUSION

Hope the information has helped you to enrich your knowledge, but if you are still thinking about the packaging being a dull and plain box for your product, you are losing out colossal revenue.

Competitors have already started don’t be scared to move ahead as it acts as a driving force for your ultimate sales and customer relationship.

Still, if you feel you need help to achieve your vision, then you can connect DesignerPeople our professional direction will help you gain a competitive advantage.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.