Mumbai has countless branding agencies now. And the confusion of choosing the best one is inevitable. The ideal branding agency must create a customised strategy based on your brand requirements to skyrocket sales over time.

Based on various data and reviews, our branding experts have analysed and created a quick list of Mumbai’s top 5 branding agencies for your reference. Feel free to look at their description and select a suitable branding agency accordingly.

Why branding agencies in Mumbai can be your saviour?

We all know about the popularity of Mumbai as India’s financial and entertainment capital. Apart from this, you would be amazed to know that branding agencies here get inspired by diverse cultures, ideas and countries paired with cutting-edge technologies. They can create viral campaigns and other business strategies to boost your business. Hence, when you enter Mumbai, you will know that your business is in the right hands.

Do not forget to check these Factors Before Hiring a Branding Company in Mumbai.

Not every branding agency is the same. Categorise your options with the following factors and select the most suitable branding agency in Mumbai for your business.

Do they have a well-known brand?

Practise what you preach. If they claim to offer the best branding strategies in India, check their brand to analyse the same. Check whether they hold a strong reputation in the industry and are able to create buzz around their brand with their own content and assets.

How deep is their Industry knowledge?

Do they possess all the updated knowledge and trends about your industry? Delve into a conversation with their branding experts to analyse their industry knowledge. This will help you understand their approach to your brand and set the expectations accordingly.

What type of services do you need?

Your branding company is likely to offer you a plethora of interactive services such as logo design, website development and design, social media management and more. Hence, categorise the services you need based on their experience and proceed.

Do they have relevant previous work experience?

Get an in-depth view of their experience and knowledge by looking at their portfolio. To know how they work, you must first analyse their previous work and processes. Connect with them and ask for some previous work samples. Discuss their processes with your team and decide accordingly.

Are the previous experiences positive?

Check for reviews from previous clients to understand their experience with the agency. Look for various sources of reviews from diverse client profiles. If most of them look positive enough, the agency is indeed good to go!

Check out this list of the Top 5 Branding Agencies in Mumbai.

Cutting to the chase, you can find the list of Mumbai’s top 5 branding agencies sourced by our professional branding experts.

Landor & Fitch

They claim to have an unusual combo of business smarts and stunning creatives. Their team creates brands that eventually become the rule makers and the rule breakers of the industries.

Having a network worldwide with 30 teams in over 21 countries, your brand will be exposed to diverse ideas and perspectives. Hence, you can be assured of the uniqueness of the branding strategy. They offer various services like Brand strategy, Brand Expression, etc, with relevant work experience attached to the website for your reference. They have also been recognised globally for the quality of services.

BigBrandTheory

With over two decades of experience, the BigBrandTheory pairs creativity with intelligence to grow brands like yours globally. They offer multiple services like brand positioning, brand strategy, brand architecture, brand experiences, digital designs, and so much more. Check out their page for previous work to know more about the quality of services they offer.

Leo9studio

Since 2012, this brand has offered countless innovative solutions for businesses worldwide. If you are wondering about their services, they have a vast list ranging from identity development, product strategy, user experience design, SEO and more. Hence, all your branding requirements should be covered here!

One of their highlights is their client portfolio, which includes high-end brands like BMW, Sony, Unilever and more that trust Leo9studio for their exceptional work experience.

Elephant Design

Being in the industry for 34 years, we definitely can’t doubt their quality of services. Their services include Space Design, Brand Architecture, Visual Communication, Product development, etc. Their team comprises passionate bloggers, storytellers, aspiring entrepreneurs, and more. Hence, the range of ideas your brand will receive from their team is limitless!

Design Stack

Businesses like SBI, Bank of Baroda, Soultree, Tazo, etc, trust the Design Stack for their branding and designing. Their services include Brand Communication, Brand Asset Creation, Brand Expression, etc. Since 2008, they have successfully created engagement for various brands across numerous industries worldwide.

What Services Do Mumbai Agencies Include in a Branding Package?

Here are 10 services that a Mumbai-based agency offers as part of its branding package:

Brand Strategy Development:

The Mumbai-based branding agencies will develop well-knit brand strategies that are suitable for your brand, helping it rank higher in the market.

Logo and Visual Identity Design:

For branding and packaging, logo and visual identity design is one of the major services branding agencies offer. They will create a classy logo and cohesive visual identity for your brand that can charm new customers.

Branding and Marketing Collateral:

Mumbai-based agencies will create printed and digital marketing collaterals such as brochures, flyers, posters, catalogues, e-books, newsletters, whitepapers, etc., for branding your business.

Website Design and Development:

The top Mumbai branding agencies will act as a reliable partner for your business needs and build customised, creative and easy-to-manage websites for your brand.

Social Media Branding:

Nowadays, social media branding is the most successful way to reach your customers. These agencies will help you create a consistent brand voice and fascinating impression on social media.

Brand Guidelines:

The Mumbai-based agencies will research your prospective buyer personas and develop fitting visual and non-visual brand guidelines for your brand.

Content Creation:

The agencies will also assist you in high-quality content creation for various platforms so that your messaging is apt and impactful.

Market Research:

They will carry out in-depth market research for your brand, which includes customer surveys, product surveys, brand analysis, and so on.

Brand Storytelling:

They will craft a strong narrative for your brand, which will highlight the core elements of your business, such as your vision, mission and values.

Brand Monitoring and Analysis:

Through the help of social media monitoring tools and social media listening, agencies will help you out with the trends, statistics and performance of your brand.

Case Studies Review of Major Branding Projects by Mumbai Agencies

Let us look at two important case studies by renowned Mumbai-based branding agencies.

SBI Branding & Designing by Design Stack

According to their website, Design Stack, a Mumbai-based branding agency, builds, strengthens and nurtures brands. And this has been truly reflected in their SBI branding project.

State Bank of India, also known as SBI, is the largest banking and financial services provider in India. During the branding process, Design Stack developed SBI’s Brand Strategy, Brand Identity and Guidelines across all touch points. Since SBI is a 68-year-old organisation, the major task in the branding process was to bring a fresh perspective to SBI while retaining its originality.

They used simplified designs to give SBI a fresh look. It turned out to be quite appealing due to the customised sans-serif typeface and two contrasting shades of blue.

PaperBoat Branding & Packaging by Elephant Design

Elephant is an innovative agency which likes solving complex challenges with a focus on people and the future. They helped PaperBoat build an ethnic narrative for their drinks, which are often associated with childhood and old memories.

The theme for the branding was really unique since most brands focus on trends rather than old cultural stories. They put Indian traditions at the centre of the branding process and created effectual packaging that takes back the audience to their ‘good old days’.

With the addition of colourful doodle-like icons, they textured the packaging like paper to make it playful and engaging. It actually makes the packaging look like the back of an old-school notebook. They also used a lot of good-natured, flippant one-liners, which highlight the lack of artificial flavouring.

How much do branding agencies cost in Mumbai?

Now comes the main deal. How much do branding agencies cost in Mumbai? Let’s take a quick look at the list shared below.

Mumbai Design Agencies

Guess the best part about Mumbai Design Agencies? They have in-house teams of branding professionals. Such teams have expertise in different areas of business. This means you will be covered with all your branding strategies under a single plan!

Their price plans range from 2.5 Lakh to 15 Lakh INR, which is decent considering their expertise and the number of services they offer.

Get Inspired by the Best Brand Designs Created by Branding Agencies

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Wrapping It Up

Here’s how you will proceed today. Consider the factors as a checklist. Next, quickly shortlist suitable agencies today from this list. Connect with their team right away for deeper insights! Once you land on the right branding agency in Mumbai and implement customised strategies, success is guaranteed.

Disclaimer: The companies are listed in random order; the list presented above is not based on any ranking.Users are urged to conduct their own investigation before choosing any company to provide their services because the data is based on the Internet.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.

Your branding strategy has the power to make or break your business eventually.

On average, companies spend more than 15% of their annual budget on branding strategies. This means most companies are searching for good branding agencies that create an effective branding strategy and execute it well.

A high-quality branding strategy brings a competitive advantage over your rivals and develops a loyal customer base. It establishes an authentic and reliable brand image in the consumer’s mind, making your brand a trustworthy choice!

77% of B2B marketers claim that quality branding is critical for the future growth of a business.

Building a brand strategy depends on several elements, such as brand awareness, identity, positioning, customer experience, advertising, etc. The right brand agency will help define a suitable branding strategy, thereby building a strong brand that easily attracts and retains customers.

If you want to give your Indian brand a new look and feel this year, here is a compiled list of India’s top 10 brand agencies worth trying in 2023. Let’s get started.

Top 10 Branding Agency in India

There are plenty of brand agencies that have evolved over the years. However, only the best made it to this list. To choose the best brand agency for your branding strategy, let’s quickly check out the best aspects of India’s top 10 brand agencies.

• TheBigBrandTheory (Bigbrandtheory.in)

The BigBrandTheory is famous for its bold and experimental, and agile strategies. Since 2006, they have contributed to many leading businesses and communities of various industries with their intrinsic expertise. The focus is mainly based on the consumer’s lens, resulting in building some of the most successful and leading brand strategies of all time.

• Elephant Design ( Elephantdesign.com)

Elephant Design is a strategic design and innovation consultancy with headquarters in Pune. The consultancy was founded in 1989 and now operates in Singapore and India. Elephant Design consistently ranks among the top design firms in India and has received numerous honours.

Elephant Design takes great pride in providing concepts and options that succeed in developing markets. The consultancy is a leader in innovation, tackling challenging problems with an eye toward the present and the future. At Elephant, they establish brands, produce goods, liven up venues, and offer fresh experiences, all while creating chances for their client’s businesses to expand.

• Designer People (Designerpeople.com)

Designer People is another incredible creative agency with an extended team of proactive designers and brand consultants who invent some of the most unique and groundbreaking ideas for brands. They have years of expertise in branding, advertising, packaging, digital marketing, and more. When curating strategies, they consider various crucial elements, such as target market, competitor analysis, etc., that are eventually personalized for your company. With a blend of creativity, innovation, and functionality, their actionable brand designs and strategies are built to give your business a competitive edge and make it successful irrespective of any industry!

• DesignStack (Designstack.com)

Backed up by two NID designers, Priyanka and Anoop, the DesignStack is a branding and graphic design studio with its expertise expanded across the country. Brand identity, strategy, graphic design and marketing communication are their ultimate forte. They have helped some leading companies, such as SBI YONO and others, build, strengthen and nurture consumer relationships. With strategic planning and intuitive free thinking, they are best at bringing optimal personalised solutions for their clients.

• LopezDesign ( Lopezdesign.com)

LopezDesign is another multidisciplinary design studio famous for creating authentic and mind-blowing experiences that contribute to sustainable business growth. They have a strategic long-term growth plan with cross-platform collaboration, resulting in compelling end-to-end consumer experiences.

Since 1997, they have worked with leading brands such as Genpact, Apollo Tyres and more while shaping unique strategies that create reliable, immersive and unique brand experiences in the market.

• OneZeroEight ( Onezeroeight.in )

This design agency develops cutting-edge reliable solutions tailored to provide customers with a more innovative and more sustainable way to stay relevant and have a long-lasting impact in the market. Their brand strategies and corporate identity programs cover your research and design requirements. They have a vast client portfolio ranging from retail, hospital, education, FMCG and more. Their design quality communicates a strong message that enriches communication keeping the brand’s vision, mission and core values into consideration.

• VyasGiannettiCreative ( vgc.in)

Vyas Giannetti Creative is the team behind some leading brands, such as Aditya Birla Group, Baskin Robbins, etc. Founded in 1997, they have transformed many famous brands with their multidimensional brand strategy and research using the latest tools and technologies. Their strategy is to succeed by enhancing brand equity and perception through strategic solutions that are connected directly with the target audiences.

• LitmusBranding ( Litmusbranding.com )

With over 21 years of experience, LitmusBranding has built an extensive brand portfolio within various industries. Their creative and well-thought designs have a powerful impact towards brand attraction and retention.

They form strong customer perceptions, emotions and preferences within the market inclined towards successful brand recognition and a loyal customer base.

• Landorandfitch ( www.landorandfitch.com )

Landor is a multi-award-winning advertising firm based in Mumbai, India. Landor offers strategy, identity and design, brand architecture, naming and verbal branding, environments and experience, digital and social media services, and is renowned for its strategic brand advice and design. Their career in the industry started in 2008, and since then they have worked with many different brands and organisations, including Taj Group, Brandix, Mahindra, and numerous international businesses with headquarters in India and Sri Lanka. Their abilities have earned them two Blue Elephants at the Kyoorius Design Awards, a Graphis Silver, and a Communication Arts Award of Excellence.

• DY Works ( dyworks.in )

The DY Works design think tank is located in Mumbai. Sanjeev Malhotra established the company in 1997 under DMA branding, which later merged with Yellow design to form DY Works. Future Brands purchased a 65% controlling stake in DY Works in 2009. Sanjeev Malhotra was pleased with DY Works when he sold his remaining interest to Santosh Desai, MD and CEO of Future Brands.

Today, DY Works claims to be India’s most prominent brand strategy and design company. There are currently offices for the organisation in Bangalore, Mumbai, and Delhi. DY Works has a long list of illustrious clients, including firms like Mahindra, L&T, ITC, Marico, Godrej, PepsiCo, and numerous others.

What are the types of Branding strategies offered by brand agencies?

There are various branding strategies that thoughtfully and purposefully adhere to all the factors that contribute to a successful brand strategy. A brand strategy is no longer limited to just the logo. It comprises a combination of visual identity, message, and others. Your brand strategy is all about what consumers perceive about your business. Your target consumers associate the feeling, experiences and emotions with your brand.

• Co-Branding

If you are a brand launched into a new market with a partnership with another brand, it is called co-branding. Here you and your brand partner must have a shared set of values and a good level of compatibility. The brand values and objectives must be the same when both parties are involved.

For example, Youtube, a leading video-sharing platform, co-branded with the Indian Premier League(IPL) to promote both brands successfully within the target audience. The campaign was eventually a hit!

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• Product Branding

Even though you have spent hours perfecting your product, your branding strategy is the ultimate solution that brings colossal revenue to your business.

Product branding involves an amalgamation of design, messaging, tactics, experience and emotion that creates a unique identity for your product. It attracts consumers and encourages them to make more purchases from your business.

Efficient product branding ensures that your product is recognisable, distinguishable, and the best among your competitors. And all of it happens when you establish an emotional connection with your consumers through your products.

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• Corporate Branding

Corporate branding is all about invoking, maintaining emotions and feelings, mainly trust that makes them better about themselves with that brand.

When branding executes adequately, it tackles all the elements of marketing communication, such as words, graphic design, photos etc., to prompt an instant recognition on the part of the consumer and build that emotional connection.

• Personal Branding

Personal branding is the right way to proceed if you create a brand around your name. Personal branding is all about marketing yourself to the target market. It gives you a chance to show your target consumers who you are, what you stand for, and how you are different from others.

For example, Ratan Tata has a strong globally recognised image. If we pay close attention to his work, we can observe that they have a strong identity as individuals. That’s the ultimate power of personal branding! Being such a humble and successful businessman, the Tata companies have spanned across countries and are still thriving!

• Retail Branding

As more and more consumers shop online due to convenience, retail branding is crucial to stay relevant in this tech-savvy world. Retail branding transforms consumers’ experiences, such as the store’s layout, decor, music, flooring, light fixtures, etc. It is essential to take care of each aspect that contributes to a seamless and premium vibe for your retail store.

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• Cultural & Geographic Branding

Geographic branding is linked towards attracting audiences that use a product/service due to its geographic association. On the other hand, cultural branding is mainly about the interlinking product/service usage based on the cultural aspects of a particular region. For example, Darjeeling is famous for its tea estates that supply tea worldwide and are extremely popular for their cultural and geographic relevance.

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• Service Branding

Most services do not offer immediate results. Hence, service branding is all about long-term goals. The aim is to generate a sense of trust and loyalty within the minds of the target audiences, even if the outcome isn’t visible immediately. It is vital for your business to be proactive, creative, and delightful, anticipate the demands and deliver the best quality customer service for high-quality service branding.

• Offline Branding

There are so many ways you can market your offline brand within the target audiences. From event booths, print ads, and trade shows, create events that engage your audiences and encourage them to check out your products at your offline store. However, ensure that you keep a consistent brand identity and image offline and online for greater customer trust and loyalty.

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Things to know before hiring a branding agency

As we said, there are tons of brand agencies in India currently. If you need clarification regarding the ideal choice, here is the list of things you must consider before hiring a branding agency.

• What are your objectives?

The first step is to analyse your goals and objectives. Are you looking to build your brand or grow the sales figures? It could be either or both. Once you are clear with your objectives, finding an agency gets easier.

Hence, your approach to branding must differ based on your objectives. Start with building a persona and understand how your brand should communicate with the target audiences based on your objectives and goals. This way, you can witness measurable results that will increase your revenue and enhance brand recognition.

• What is the price of branding?

Every business is built differently, and so is the budget. Once you outline your goals and objectives, share your budget accordingly. Ensure that you stay high enough, or the results may get compromised.

Since this is a long-term investment, ensure that you set the proper budget for your brand agency. Ultimately, this investment will yield you profits for many more upcoming years.

• Do They Possess the Required Knowledge?

If you are going to invest in a good branding strategy, ensure that you are doing it right. When choosing a brand agency, consider their knowledge and expertise, such as in-depth brand research, backed-up processes and clarity to the entire brand architecture.

With the required knowledge and expertise, they may be able to trigger the right emotions within the consumers that will ultimately contribute to your goals and objectives. They must have the expertise to solve your brand’s unique problems with custom solutions that bring a cohesive and compelling brand identity to your target market.

Does their work reflect the goals you have for your brand?

Analysing their existing work will help you determine whether they can deliver what you are looking for in your brand strategy. If you want your brand agency to be effective, look through their website to understand their processes, strategies and the quality of work they deliver for other companies.

• Examine their portfolio

Almost every brand agency will claim to bring you effective results. However, you must check their work portfolio to narrow down your choices. The next step is to analyse their portfolio and their work history thoroughly.

Ask for their portfolio upfront. Every authentic brand agency will display its detailed portfolio to its clients. Also, check their case studies, awards, and other concrete proof of results to validate their achievements over the years.

• The branding agency’s size

The team size of the brand agency is essential in determining the quality of service you receive. Let’s break it down.

Look for a team size that fits your branding requirements accurately. If your business is large, you need multiple team members within the brand agency to take care of your requirements. On the other hand, small agencies are ideal for more particular and minor branding requirements.

• Knowledge of your branch

There is never one solution that fits all approaches to branding strategies. When choosing a brand agency, ensure that they have the right expertise regarding your industry.

When they have already worked with companies within your industry, they are more likely to possess the knowledge and expertise tailored for your company in the same industry. This way, they will have a better plan that gives an edge on most emotion-driven branding tactics, resulting in an effective branding strategy.

Conclusion:

A brand agency is a necessary investment for every company in this era, irrespective of the industry. It takes years of quality branding and strategies that contribute to a successful brand image and reputation in the target market.

Your brand encompasses and covers every single aspect of your business, from logo to brand messaging and more. Your branding strategy eventually brings all of these separate entities together. It ties them into a beautiful bow that your customers will remember forever.

Hence, this isn’t something you would take a chance on. Refer to the abovementioned list and invest in the best brand agency today. Make sure they are genuinely passionate about your brand and have adequate skills to drive your business forward and make it successful in the long run.

Disclaimer: The companies are listed in random order; the list presented above is not based on any ranking.Users are urged to conduct their own investigation before choosing any company to provide their services because the data is based on the Internet.

Better brands start with meaningful conversations

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Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.

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