Packaging Design Charges in India

Last Updated on November 24, 2022 by DesignerPeople

Product and its Packaging Design Charges always correlated with each other. It is not advisable to create expensive packaging which further increases the product cost. But in today’s world, packaging has become an integral marketing strategy to beautify a product to draw the consumer’s attention. The look and feel of packaging will have a direct impact on your product sales and influence the number of eyeballs that discover your product. So it’s very important for marketers to make a balanced choice.

How much does packaging design charges?

Packaging Design and costing often run parallel. Great and impactful designing often leads to good costing. While dealing with the packaging designing, the very first question that is asked from our client end over website chats, emails, telephonic or during meetings is “How much does the packaging design is going to cost?” or ” Tell me about your charges?” This becomes a very difficult question to answer straight forwardly. So we answer “Kindly provide me your phone number so that we discuss your project in detail because packaging charges depends upon so many considerations”

costing often run parallel. Great and impactful designing often leads to good costing. While dealing with the packaging designing, the very first question that is asked from our client end over website chats, emails, telephonic or during meetings is “How much does the packaging design is going to cost?” or ” Tell me about your charges?” This becomes a very difficult question to answer straight forwardly. So we answer “Kindly provide me your phone number so that we discuss your project in detail because packaging charges depends upon so many considerations”

The investment in designing a pack is much like buying a new Mobile Phone. More advancement, features, designs, services offered often evaluate the price of all accessories and materials. Similarly, the charges of packaging also depends on one’s needs and priorities.

Before reading this article you must be well aware of the How Product Packaging Works as an Effective Marketing Tool? and is equally important as the quality of your product and are also willing to know how much the packaging design is going to cost them?

Now let’s uncover the facts and sum behind packaging design charges.

What influences Packaging design charges?

In reality, asking, “How much does packaging design charges?” is much like asking the question, “How much does it cost to buy a new Mobile Phone?” There are almost boundless possibilities to be measured.

To provide you with some insight, the cost of a packaging design project is influenced by some factors, including:

1. Where you intend to sell your product i.e. online, supermarket, local grocery shops, etc?
2. Whether or not you have an existing brand that you’ll be selling your new product under?
3. Your Product’s history i.e. Has it been sold before or not?
4. Do you have prototypes or are you in production?
5. Whether you are aware of your primary competitor and how you’ll differentiate your product from them?
6. Whether or not you require assistance not just on packaging design, but also on the pack form design?
7. Have you evaluated the materials you will be using as they will impact your production costs as well as shipping and attrition costs?
8. How well you know your target consumer and how well you understand them i.e. whether they are male, female, age group, income, etc.?
9. What if any research has been conducted? Will you require analysis to support the design decisions?
10. Whether or not you have determined your price point relative to your competitors?
11. Whether or not you have developed a distinctive Unique Selling Proposition?

We classified packaging design charges in 4 Levels

Excellent and effective package design always comes with some time. Packaging design is not so much that you’re buying a design, instead, what you are paying for your design and a strategic process that results in a customized design to drive the desired result from a particular customer to the market. A massive industry-wide disparity in qualifications and experience has yielded a extensive lack of understanding of what design is worth if measured on a commercial scale. Clients are primarily misinformed when it comes to market value for Professional Packaging Design.

Let us quickly discuss about the four distinct levels of packaging design charges:

1) Freelancer Level – Packaging Design Charges approx 5000-15000 INR

With the budding pressure on marketing departments to “do more with less” some marketers have taken to using crowd sourcing design platforms like Fiverr and Upwork to cut the costs of their packaging design.  On the shell putting a project design out to the crowd can be a money-spinning way to get tons of ideas and design concepts. But in reality, crowd sourcing your packaging and brand work can be a hazardous business. Images or artwork used by freelancer sometimes takes the company into copyrights contravention.  Any copyright infringement case will penalize your company to pay as little as 15000 INR, while an intentional infringer may have to pay as much as 1Cr. for a single infringement of one work.

The definition of a Perfect package design is the one that seizes and retains the consumer’s attention. Consumers do not take more than 7 seconds to decide whether to buy this product or not. If your pack design looks cheap and outdated, it will always stay on the shelves.

2) Printer Level – Packaging Design Charges 9000-20000 INR

Another designing solution which is prevailing to cut down the cost is the one-stop-shop solution method. It may have merit for getting the designing and the printing under one roof. But, in this you will get the average quality design and good printing with the print shop as we can expect from a ordinary print houses to have a high end visualization and brand analyst.

They never shares designed final files with you and so that you are bound to get printing with them only.

As said ‘The First Impression is the Last Impression’. And remember you only get one chance to make a first impression.

3) Design Agency Level – Packaging Design Charges – 30000-80000 INR

Creative Agency knows this truth that almost 66% of consumers always want to try a product after noticing an attractive packaging

The advantage of an intelligent  Packaging Design is that it only takes about 2-3 seconds for consumers to make an instant buying decision. And those 3 seconds are exceptionally important when you consider that more than 70% of purchasing decisions are made at the point of purchase which every design agency will consider while designing.

Attracting and grabbing consumer’s attention always involves in-depth research and a strategy of bridging the emotional connection creation as well as an understanding of your product. One shouldn’t leave this critical aspect to chance or luck!

Packaging agencies understand the three vital stages in the brand life cycle which are ‘Research’, ‘Strategize’ and ‘Create’ which ultimately lead to a competitive advantage. They know what is required and how to work effectively to accomplish the results at each one of these juncture points.

Like most things in life, you get what you pay for.

4) Global Advertising Agency – Packaging Design Charges – 300000-800000 INR

The torrid of their customers boasts a remarkable portfolio to acquire globally recognizable work, awards winning design, and with their prominence to serve in the international as well as in the local markets. The easily recognizable, renowned World advertising agencies like MUDRA, LINTAS, McCann, O&M india are mostly stroked by the larger brands who want to acquire the “security” with the status that only comes by dealing a global performer.

Budgets matters even for big brands. And it is witnessed that many often the design get clashed with the call to get more done for less,  and because of this reason even the large corporate are now bending towards the value designs that the Boutique Packaging Design Agencies put across.

Better brands start with meaningful conversations

Submit

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.