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The perfectly hot and round rotis paired with your favourite dishes is the heart of every Indian household.

Being one of the staple whole wheat grains, atta has been a necessity in almost every Indian household over the years. Hence, the competition in this industry has always been fierce.

Your packaging design is the critical component for a successful flour business in this era.

Choose the best atta packaging design that resembles the pure essence of your business. It must keep the moisture out of the flour to prevent any chances of clotting or moulding. This will help in successful branding among the consumers, resulting in increased sales.

Let’s check out how you can get creative with your atta packaging design today and make your brand the bestseller in every Indian kitchen!

Why is it necessary to pay attention to Atta Packaging Design?

Did you know the Indian packaging market size is expected to reach USD 130.14 billion by 2028 with a CAGR of 12.60% during this period?

High-quality packaging designs are paramount for a successful venture in the Indian market. There are several reasons why you must focus on an attractive packaging design for your atta brand, such as:

• Some consumers try out new products only due to attractive packaging designs.
• Convenient packaging designs can significantly impact their overall experience with your business.
• The materials used in the atta packaging design can significantly influence the consumers’ purchasing decisions.
• Attractive packaging designs can get your product the desired visibility and attention it deserves across the retail shelves.
• High-quality atta packaging designs highlight your product benefits that will eventually contribute to your brand promotion.
• Good quality packaging designs must keep your product safe during transport, storage and distribution.

And many more…

Key Elements of a Successful Atta Packaging Design

When creating an effective att packaging design for your brand, here are the core elements you must consider.

– Aesthetics

Seize the first impression of the consumers when they see your product on the retail shelves through attractive and aesthetic packaging design. Choose the right blend of colours, typography and graphics that will instantly grab the consumer’s attention. Blend some cultural and regional cues in your design for a personalised touch.

For example, Fortune has an excellent packaging design featuring fresh Chakki Atta with bright yet natural colours, making the product extremely reliable and captivating.

– Functionality

A good-looking packaging with no functionality is a sheer waste of time, effort and money spent on creating it! Ensure that the packaging design is practical. It must keep the atta fresh and safe during the transportation and storage process. Furthermore, ensure seamless pouring and resealing to maintain freshness in the product for the consumers.

-Additional information

Your consumers will likely check your product information at the back of the design before they trust your brand. Include all the relevant nutritional information and usage instructions in the design. Add some flavoursome atta recipes alongside for engagement.

– Go Sustainable!

Your target consumers are more likely to choose a more sustainable brand than yours in this era. Ditch the regular packaging options and use biodegradable, eco-friendly, and recyclable packaging choices instead. This will help in attracting more customers and influencing their purchasing decisions.

Types of Atta that Need Packaging Design Accordingly

Different types of atta have various health benefits. Let’s check out the different packaging designs required for different kinds of atta in India.

– Whole Wheat Atta (Chakki Atta)

Whole wheat chakki atta is famous for its natural and wholesome quality. Highlight the same in your atta packaging design using earthy colours and rusty tones to connect to the roots of the Indian fields. Include images of wheat fields, traditional chakki, and other such elements that will give consumers an idea about the authenticity of your product. Ensure to add a transparent window to offer a glimpse of the product. An ideal example is Annapurna’s farm fresh atta, featuring organic grains with simple and subtle hues.

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– Multigrain Atta

Multigrain atta has numerous nutritional benefits. Choose clean and modern designs that emphasise more on the product’s nutritional value. Try to include icons or graphics of different grains included in the atta, such as oats, millet, barley, etc., with vibrant colours to represent diversity in the design.

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– Gluten-Free Atta

Gluten-free atta is mainly catered towards health-conscious customers. Put maximum emphasis on the gluten-free certification logo to convince customers about the quality of your product. Add all the nutritional information, including the gluten-free ingredients used here, under a minimalist design.

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– Specialty Flours (Besan, Ragi, Bajra, etc.)

Speciality flours come in different variants depending on regional and culinary preferences. Ensure to add a dash of the cultural significance of the flour using traditional design elements and motifs. Consider adding interactive pictures of the source of the flours, such as besan from chickpeas, etc.

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How can you create attractive atta packaging designs for the Indian market?

The goal is to create packaging designs that convince customers that your atta is superior to the other brands. Here are the top 5 tips that can help you achieve this:

– Prioritise Your Target Audience

As we said, different types of atta are catered towards various segments of audiences. The first step to a successful packaging design is to analyse your audience base, needs, necessities, demands and limitations. This will help you choose the correct design elements in the packaging design that will effectively entice and convince the customers!

– Explore Vibrant Colour Schemes

Ensure that the colour palette resembles the quality of your product and the target audience. For example, whole wheat atta requires more muted and earthy tones to represent the natural sources of the flour. In contrast, gluten-free atta can have vibrant colours to represent youthfulness, safety and reliability for health-conscious consumers.

Look for unique colour palettes to make your product stand out from the others on the retail shelves. However, ensure that the colour palette doesn’t overshadow your branding or product message for the consumers.

– Get Creative with the Images

You can either showcase the flour as the star element of the design or highlight the benefits. You can also add images of farmers sourcing the organic atta from the fields to ignite an emotional appeal within the consumers. Leverage any celebrity endorsements for your brand in the packaging design. Lastly, you can also use decorative patterns and textured elements to bring a premium look to your atta package.

– Clear Typography is the winner

Ensure that you choose minimal yet impactful typography for your atta packaging design. Create a hierarchy through different sizes of fonts, alignments and layouts in the design to help customers quickly skim the product information. Choose a contrasting typography with the background to add more focus to the information about the product.

– Sustainability over everything

Ensure to choose the right packaging size for your product to eliminate the usage of excess materials and wasted space. Choose eco-friendly, biodegradable, compostable or recyclable packaging materials to prioritise sustainability. Ensure that the packaging materials are lightweight and easy to handle. Encourage package reusability by creating sealable packages that can be reused every time.

How a Well-Crafted Atta Packaging Design Captivates Indian Consumers?

Considering the numerous choices in the Indian market, a well-crafted atta packaging design is paramount for your brand’s success. It will help to captivate Indian consumers effectively by incorporating various traditional, cultural and modern design intricacies.

Furthermore, clear and informative packaging design is the key to winning consumers’ trust. Your consumers can read and compare the benefits of your product with other brands. Hence, informative and user-friendly packaging designs that promote reusability and convenience can increase your product sales in no time.

Case studies of Indian Atta brands with exceptional packaging design by DesignerPeople

At DesignerPeople, we have a diverse team of professionals with years of expertise in curating captivating and engaging product package designs that have helped these companies pierce through the competitive market and establish a strong brand reputation. Let’s check them out.

– MagicCook

MagicCook offers a wide range of flours for the Indian market in the Assam region. As a newcomer to the Indian market, the major challenge was to create a distinct brand image in the Indian market and compete with the other brands equally.

While curating their packaging design and other branding elements, we ensured the colour scheme and design elements remained relevant to the product. We made sure that their packaging design has various elements that will promote trust among the consumers, such as a reliable recommendation image on the packaging design by a famous Indian celebrity.

We added images of a wide range of dishes that will not only spice up the inspiration of the consumers but also make the package look appetising and original. With time, as the brand grew in the Indian market, sales soared significantly while establishing its position in many Indian households successfully!

– Diabexy

A significant population of India suffers from diabetes in this era, and Diabexy has just the right solution for them. Diabexy offers a wide range of food products, including sugar-free flours that are low in glycemic index and safe for diabetic consumers.

We kept the packaging bold, simple and minimalist. Considering the target audiences, The primary focus was on the product’s health benefits. We made sure that it was visible even from a distance. Next, we listed the other essential health benefits of the product to help customers rely on the brand. Lastly, paired with images of flavoursome dishes and fresh colours, we successfully helped the brand boost sales this year in the Indian market!

Here we have some Top Brand’s Atta Packaging Design Images for Inspiration.

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Conclusion

Being a staple grain in every Indian household, numerous brands are competing against each other. To stay ahead in the game, you must ensure that your atta packaging design remains relevant, engaging and unique. While the tips are excellent to help you achieve the perfect atta packaging for your brand, remember to connect with our atta packaging designers as well. Together, we can successfully transform your product sales and reputation using creativity and experience paired with passion and compassion.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.

Did you know that the projected annual growth rate (CAGR) of industries in Kenya is projected to grow 4.8% from 2021 to 2026?

Being one of East Africa’s most developed countries, Kenya’s diverse culture is a massive reason for growing industries. The packaging industry represents approximately 2% of the entire GDP. Hence, the growth is evident.

If you are looking to set up a business in Kenya, your packaging design must stay relatable to the Kenyan people. Here are the top packaging design trends in Kenya and Ghana that will surely upscale your sales in no time. Let’s get started.

Cultural Elements in Packaging Design for Kenya & Ghana Products

The key is to connect well with the consumers of Kenya and Ghana. Incorporating the culturally rich heritage of Kenya and Ghana in your packaging designs can really put you ahead of your competitors. Let’s see how.

Symbolism and Traditional Motifs: Flag, Faces, Illustration

Many packaging designs in Kenya and Ghana feature traditional motifs to resonate with local consumers. Starting from the national flags to the faces of individuals of utmost importance to the people of Kenya and Ghana is a great way to celebrate the country’s heritage through your products.

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Local Communication: Swahili and English

Language is the way to your consumer’s hearts and minds. Alongside English, integrate local dialects like Akan and Twi into your packaging designs to help local consumers become more aware of your brand.

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Festivals & Traditions Patterns: African Motifs, Namibia Geometric Pattern

A key strategy to skyrocket your product sales is to include local festivals and traditions in the packaging design. This is a great way to communicate with the audiences and promote African culture worldwide.

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Environmental and Ethical Designs: Wild Animals, Tree Abstract Art

Environmental sustainability is integral across every nation. Being home to stunning wildlife and landscapes, sizzle up your packaging designs with the abstract art of wild animals and greenery while promoting environmental awareness.

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Packaging Design Trends in Botswana To Stay Ahead

Almost every company in Kenya and Ghana are investing in the best packaging design for their products. The key is to stay updated about the packaging design trends that will enhance the uniqueness and authenticity of your product packaging. Let’s check them out.

Natural, Earthy Colours

Natural, earthy tones are great for the organic industry. It is also a great way to capitalise on the sustainability movement among consumers. Simple and low-saturated browns, blues and greens are perfect to enhance the authentic ingredients in your product through the packaging design and increase sales.

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Textures that add more depth to the design

When your potential consumers pick up your product from the retail shelf, they will likely feel the texture of the packaging that ultimately contributes to their experience with the product. By choosing high-quality textures like embossing and die-cut details, you can create an instant connection with them. Similarly, certain textures also contribute to successful brand recall within the Kenyans.

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Traditional Typography

Embrace the local typography in your packaging designs, such as Swahili, English and Twi. It is one such distinctive trend that can give your products a significant edge over your competitors. Choose legible and minimalist typographies for your packaging design to successfully convey your brand and product information to the consumers.

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Hand-drawn aesthetics

The sky’s the limit when it comes to graphics. Adding a human touch to your packaging designs through hand-drawn aesthetics, especially in this digital world, can create a distinct connection from person to person. Such custom packaging designs are great for building trust and loyalty among consumers.

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Immersive storytelling through luxury packaging

The way to keep your consumers hooked to your packaging design and not explore the other options is immersive storytelling. Clean lines, unfiltered messages and restrained colour palettes remain timeless if you want your brand to resonate with the Kenyans. Share stories about your brand and the advent of the products with the consumers. However, keep it fun and engaging!

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Cost of Packaging Design Work in Kenya

Now that you already know the top trends ruling the markets of Kenya and Ghana let’s take a quick look at how much it can cost you to create your first custom packaging design.

1. Freelancer Level (200 – 300 USD)

You can hire freelancers from different platforms such as Fiverr, Upwork, etc., simply look for suitable profiles, analyse their reviews and ask for their portfolio to get a decent understanding of their quality of craft. Depending on your design requirements and the freelancer’s experience, they can charge anywhere from 200-300 USD.

2. Agency Level (450 – 600 USD)

Agencies usually offer a plethora of services, inclusive of packaging designs. The best agencies provide logo designing, package design, ad designing, branding, web designing, brand identity and more such services. Depending on your requirements, their pricing plans range from 450 – to 600 USD.

3. Global Ad Agency (1000 – 5000 USD)

Global ad agencies usually have teams from across the world. Hence, you can get a diverse range of people working on your brand. Similar to ad agencies, they also offer a plethora of services for brands depending on your requirements, which will charge approximately 1000 – 5000 USD.

Projects Completed By DesignerPeople India

At DesignerPeople, our team has worked with many leading brands from Kenya and Ghana. Here’s how we helped them amplify their sales and revenue with high-quality packaging designs.

Papo Hapo

One of the renowned brands offering premium quality Maize Meal sourced from the finest maize mills in the nation. They wanted to keep their hero product – white corn, as the highlight while enhancing the overall design elements of their packaging design. The goal was to help the brand connect with the local customer base and increase sales.

We started with choosing simple yet impactful fonts that can effectively capture the attention of Kenyan consumers even on the busiest retail shelves.

Secondly, we highlighted their hero product and made it relatable to the local audiences to stir their interest in the product through the packaging design.

Next, we created a captivating visual appeal with a combination of a unique colour palette with hues of orange and other tones that made the product stand out.

All of this contributed to the successful retention of their loyal customer base while continuously adding new leads and sales to the sales funnel.

Johainah

Johainah is another leading brand from Ghana that was all set to launch the kid’s favourite Crispy Corn Curls in the market. The goal was to create a child-friendly and vibrant product packaging that would instantly attract the kids in the supermarkets.

We started with creating a fun mascot of a cartoon character that not only stays relatable with the children but also aligns with the overall brand identity. The eye-catching choices of colours and multiple designs ensured that every variant of the product lights up their excitement equally! Lastly, we conducted consumer testing with children to gather valuable feedback before we rolled out the design in the market.

These charming mascots and colours were readily loved by the children, making it one of the bestsellers in the market quickly. Their sales soared, and the brand further expanded its product line with more such variants and lovable mascots for the children!

Here, we have added some Inspiring packaging designs from Kenya & Ghana

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Conclusion

The audience from Kenya and Ghana is highly inclined towards their diverse and rich heritage paired with environmental consciousness. Consider these prime aspects and the above-mentioned packaging design trends for your next design.

Instead of doing it all alone, hire our best designers, and just like our previous clients, our team will successfully create the best packaging design that will make your brand a hit in the African market this year!

India’s relationship with African Countries

In recent years, India and Africa have been partnering together for the growth and development of Africa on a global level. Starting from financial assistance to improving employment rates, food and water, health, technology and similar other sectors. There are numerous areas wherein India and Africa are closely working together for a successful future of the nation.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.

Many brands use gorgeous signage board designs as part of their branding strategy, which helps customers easily spot them even from far. Take McDonald’s example: you can locate a McDonald’s even on a busy highway due to its huge billboard-size M symbol. Over the years, many well-known brands have used signage boards to attract customers and give an edge to their company.

A signage board plays an important role in marketing and branding. In this blog, we’ve collected 139+ signage board ideas and inspirations for your brand. We’ll also walk you through a bunch of sign design tips to help you choose the right approach for creating signage boards for your brand.

Why is it necessary to keep your signage board designs up-to-date in 2023?

Investing in an attractive signage board is your most functional investment for your business. Incorporate the latest trends and fads in your signage design so that they gain the maximum attention. The five pointers below endorse why you should keep your signage board design up-to-date:

(i) It promotes the brand 24×7

A signage board is a one-time investment for a certain period. It has its own designated position, which advertises your brand any time of the day. Even a car driver notices the signage boards he passes by on the road daily. So, use the best and latest trends in your signage board to catch every passerby’s eye.

(ii) It enhances your brand’s noticeability

Many brands promote their location or even websites through unique signage board designs. It helps them to be noticed by a large group of people simultaneously. It serves as a face to your brand whether it is physically present in the vicinity.

(iii) It serves as your brand voice

According to the International Sign Association, ‘Your sign board is your voice on the street.’ A simple signage board containing less than ten words can communicate a thousand words to your audience. When communicated through a unique and appealing signage board, a potent message is bound to increase traction for your brand.

(iv) It increases sales

Do we even need to say this out loud? Using the example of McDonald’s again, imagine you are travelling with your family to a nearby town. You want to have a snack and see the McDonald’s sign stating it is 1 km ahead. At that moment, even if you see other eateries on the way, you would still head towards McDonalds as you know it’s just a few metres away. That’s the power of remarkable signage, attracting more customers and increasing sales.

(v) It enhances the aesthetics of your visual identity

Signage boards have multiple purposes, from informing your customers about your location or an upcoming sale to enhancing your visual identity. You have a wide range of options to make your signage design charming: vibrant colours, cool fonts and illuminations under the evening sky. So, create stunning signage designs that have the potential to drive traffic to your brand.

Designing signage boards for different industries

Different industries require different elements and creativity for their signage boards. Hence, understanding what’s suitable and inappropriate for each industry is crucial.

Retail signage

Retail signage displays important information about your brand, such as promotions, deals, invites, etc. It should always highlight your products and encourage customers inside and outside your stores to make purchases. You should place your retail signage strategically and use bright colours and bold typography.

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Hospitality Signage

The hospitality industry is all about good customer service. So, any hospitality signage should express the brand’s customer-first attitude and portray it as a warm and inviting brand. Whether you run a restaurant, hotel or resort, your signage should stick to your business theme. Signage boards should also help guests navigate directions and find amenities easily and comfortably.

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Healthcare signage

Most of the healthcare signage includes wayfinding signs and informative notice boards. The healthcare signage should indicate comfort and care for the visitors and patients. It should have clear and readable content, a warm and pleasing tone and a welcoming and caring aesthetic.

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Educational signage

Educational signage should create a positive environment wherever they are placed. They should be engaging, foster learning and reflect the energetic vibe of young students. Even simple signage boards like campus maps should create a compelling visual ambience, promoting a sense of unity and adding to the institution’s unique identity.

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Corporate signage

Corporate or business signage should be consistent and professional. It should captivate new audiences, engage existing buyers and inspire workforces. It should represent your company’s vision and values, ultimately cultivating a strong brand identity for your business.

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Top seven design principles for signage boards

Here are the top seven signage board design principles for any industry:

Select the suitable signage material

There are many options for signage board materials, such as metal, acrylic, foam, aluminium, vinyl, PVC, etc. However, it’s of utmost importance that you choose the one that suits your purpose. You can use any material for indoor signs, but for outdoor signs, always use long-lasting and waterproof materials that can survive any weather condition.

The more the contrast, the better

The contrast in signboards is always a hit amongst the public eye, making the design more dynamic. You should use contrasting colour combinations like black and yellow, red and white, navy and white, etc. The idea is to make the text or specific elements stand out so that they’re visible and readable from a considerable range. So, pairing dark and light colours on the signage board should be your go-to approach while choosing colours.

A proper design hierarchy

In case you thought that hierarchy exists only in jobs and organisations, you’re wrong! Visual hierarchy is a design principle that conveys the importance of the different elements in the design through size and scale. So, the element or text that you want your customer to see (or read) first will have the biggest size or the brightest colour. The most important text will be of the largest size and in a position that’s quickly visible.

Use high-quality icons and graphics

After sorting the text, you should focus on using apt icons or elements that can seize the audience’s attention. The logos, artwork and other graphics used should be of high quality and complement the message and design. Avoid using pixelated images, as they will make the signage look cheap and present your brand as unprofessional.

Correct positioning and marking

Once you have finalised your signage design, the next important point to remember is selecting the best location for the signage board. Before sending it to the printer for the final output, ensure you have chosen a viable location for your signage board. You should display it in a place where a high percentage of your potential audience can see it.

Avoid any obstruction

Last but not least, the visibility of your signage board is an important step in the entire process. The location may be great, but what if there are stumbling blocks that don’t make your signage board visible and lead to failure in attracting your target buyers? Hence, you should quickly check the chosen site so your branding efforts are well-spent. The signage board should be visible from all angles on the road so that any passerby, on foot or by car, can spot and read it from a distance.

How can exceptional signage design build great brands?

We’ve been in the industry for more than two decades, and we can’t stress enough the importance of signage designs in branding. By applying unique signage designs, you can build a great brand that will shine among its peers.

• Brand identity: Signage boards set your brand identity and help you gain customers. They reinforce your brand image and even influence customers’ shopping behaviours. Research shows that signage designs have the potential to boost a brand’s reputation tenfold. They convey points of interest to customers, refining your brand perception.
• Memorable brand experience: A strong message through irresistible signage can be very powerful in changing the experiences of your existing and potential customers. A signage board alone can create favourable and memorable experiences for people, convincing them to become loyal customers and even brand ambassadors to prospective customers.
• Establish credibility: Signage designs don’t just promote your products and services. They also establish your credibility in the industry. From small enterprises to large-scale enterprises, every business needs appropriate signage board designs. Signage boards can distinguish your brand, demonstrate the quality of your products and showcase you as a trustworthy business.

Explore the best signage board designs from different industries

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Conclusion

Would you ever compromise on any feature while designing your brand logo? Probably not. Similarly, you should use an outstanding signage design to strengthen your brand and attract attention. Unlike most other media, signage is a better and more affordable means of advertising, and hence, you should use it to your advantage as much as possible.

Your brand can have a high impact on people through visually appealing signage boards. Utilise the above signage board ideas to create memorable messages for your business. Connect with our team at DesignerPeople to get signage boards for your brand that are not only attractive but also drive optimal results for your brand!

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.

As a brand owner, you must stay updated with the latest trends in digital branding every year. The goal is to build strong, memorable relationships with customers and help them trust our brand more. 

Let’s look at some of the big trends happening in digital branding in 2024. These can give you fresh inspiration and jumpstart your business growth!

Significance of 2024 in the digital branding landscape

2024 is a big year for changes in digital branding. Here’s how:

• Evolution of consumer behaviour

  The boring, monotonous branding that used to work doesn’t work anymore. The market now wants quirky, interesting and personalised branding that grabs their attention. You need to transform how you talk to customers to get them to choose you over other brands.

  

• Augmented reality is on the rise

  Want a cool, new branding look? Try using AR stuff like product demos or location-based AR. This can reshape how customers experience your brand and convince them to buy from you over others. Brands like Tanishq and Lenskart are already striving with AR.

  

• Sustainable and Social responsibility

  People care about sustainability and social duty now. To get ahead of competitors, you should focus on addressing environmental and social causes. It makes your brand design look responsible and authoritative in the industry. 

  

Top 7 Digital Branding Trends in 2024

From getting noticed to staying relevant and meeting consumer demands. Brands are constantly under pressure to outperform and succeed. Let’s look at the top digital branding trends for 2024 that will impact your brand’s survival in the future.

• Artificial Intelligence and Personalization

  Artificial Intelligence has revolutionised the digital marketing industry even in the nascent stages. Tools like Midjourney, ChatGPT and GPT-4 offer some of the most innovative ways to transform the standard branding strategies and bring a fresh face to the market. These tools, based on AI, can help you personalise your marketing campaigns based on the data you input, resulting in an impactful digital marketing strategy that attracts the maximum number of consumers.

  

• Valuable Branding Strategy

  Focus more on the needs, desires and interests of your audiences when creating a digital branding strategy. Engage with customers on social media and other virtual platforms to create meaningful content and digital experiences. It’s all about creating meaningful relationships and driving long-term growth for your business.

  

• Solid Online Reputation

  Your social following is a massive determining factor for your brand reputation. Add value to your brand reputation by collecting more reviews and collaborating with influencers who will spread the word about your brand.

  

• Relatable brand content

  Stop with the standard monotonous content and try something engaging yet authentic! Make your content vulnerable, honest, gritty, fun, and anything your potential customers can relate to! After all, it’s always realism over aspiration now!

  

• Customer Centric Branding with a Major Focus on E-A-T

  Try answering customer queries instead of posting generic content on your website. For example, if you have a food and beverages brand, create content on different recipes and hacks that will make their life easier while increasing your engagement rates simultaneously.

  

• Short form Video clips

  Considering the short attention span of consumers nowadays, short video clips are the best way to create an impact in the market. Focus more on creating high-quality content under a small time frame while promoting your products in a fun and engaging way to quickly grow your conversion rates.

  

• Data-Informed Storytelling

  Connecting with the audiences for brands is more important now than ever! Data-informed storytelling not only helps to engage with the audience but also makes it more compelling and believable. With real-time customer data and high-quality storytelling, you can significantly build customer loyalty and profit margins.

  

How to implement new digital branding trends in your brand?

The change is completely new for your brand! Discuss these trends with your team to implement productive changes in your brand.

Next, hire the best digital marketers around you. They will take care of all your branding requirements while you spend your time on other core business activities.

Lastly, don’t fret about exploring different strategies in your brand. The more you explore, the better your chances to stand out in the market.

Conclusion

Never forget. Your customers are your prime priority! Align these trends with your target customers for your branding strategy. For assistance, connect with our expert team of digital branding marketers today. We will ensure that your brand receives the limelight it deserves in the digital space!

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.

What enables people to stay connected across the globe, offers entertainment, provides the latest information and even generates income for some people? It’s social media! And it’s not just people but also businesses that can use social media branding to maximise their growth.

Today, a large population browses social media regularly, making it a powerful tool for businesses to engage with customers and increase sales. If you’re starting a business, then utilise social media platforms to take your business (and sales) to the next level. Here’s our complete guide to social media branding and your business’s subsequent viral brand campaigns!

What is Social Media Branding?

How you present your brand persona on various social media platforms is called social media branding. It allows you to share your company’s ideas, stories and updates. It helps existing customers and potential buyers to view your brand beyond its products and services.  

Gone are the yesteryears when the only form of advertising was through television and print media like newspapers and magazines. Today, we’ve social media, a multi-dimensional platform with several uses. It’s a stage where you can showcase your products, talk about your brand’s story, engage with customers, run ads and even offer quick customer service. 

Manage Brand Reputation

Social media branding is crucial for many reasons. It lets you speak on your brand’s behalf and helps customers choose your brand over others. However, an equally important aspect of making your brand design visible on social media is managing the brand reputation.

Why does any business advertise its products and services? To promote the product’s existence and influence customers. Your social media brand reputation management does the same. Maintaining a strong social media presence will make your brand more visible and accessible among your target audience. 

Roadmap to make a strong social Brand Presence

Every brand should consider these three key elements to create a strong social media presence and viral brand campaigns:

• Consistency: Your brand voice, style and other brand parameters should always be consistent. Whatever content you post should align with your company’s values and suit your marketing goals. Also, be consistent with your posting schedule and visual identity.
• Unique brand voice: How would you feel if your friend spoke in different accents every day? Weird, right? The same applies to your brand’s voice – it should be unique, clear and not sound similar to any other brand. 
• Brand storytelling: People love stories as they can associate with the elements in the story and feel closer. Having a fascinating brand story is pivotal in social media branding. Stories such as how your company name was born or how a product was created will always intrigue people. 

Common myths that hold you back

Although accessing social media is as easy as pie, certain myths mislead businesses into wrongly using it or giving up on social media branding. We’ve listed the four common myths below:

• Overnight success is the norm

  Everyone dreams of their first campaign going viral! But like any other marketing platform, growth on social media also takes time. Success on social media comes with consistent efforts, dedication and patience.

• It’s all about going viral

  Going viral on social media sounds nice, but viral trends change fast and are quickly forgotten. Instead of focusing on creating viral and irrelevant content, focus on creating valuable and relatable content that your audience will like engaging with.

• Negative comments should be ignored

  Criticism on social media shouldn’t be ignored at any cost. You should address both positive and negative comments to provide the best service to your customers. Empathise with customers and work on improving your products and brand reputation.

• Every social media platform is the same

  You shouldn’t post the same content across all social media platforms. Each platform is unique with different audiences, content styles and engagement patterns. For effective social media branding, use a platform for what it’s made for. We’ve elaborated more on this in the segment below.

6 strategies to success in social branding

Let’s understand the strategies to build effective social media branding for your business that will always stand out:

• Determine your brand’s goal, vision and values

  Certain values and goals drive anyone to start a business. Ask yourself questions like ‘What will our company do?’, ‘How will our products help people?’, ‘What values and changes will our services bring?’

  These questions will help you build the brand’s vision, values and goals. Understanding these elements will aid in your brand’s growth, marketing and communications. Develop content around these elements and post them on social media to raise brand awareness among your target audience.

• Select a brand name and design a logo

  Just like a person’s name, a company’s name is its basic identity. Choose an appealing name that best fits what your company does and stick to it. Design an equally appealing logo with colours and fonts that connote the feelings of your brand message. Having a brand name and logo helps people become familiar with your brand across social media and other platforms.

• Select and use the most appropriate social network

  Choose the most suitable social media for your brand. If you’re a B2B business, then leverage LinkedIn to grow your social media presence and showcase your products and services. If you’re a B2C business, then use Facebook, Pinterest and Instagram to tap into your target audience’s network. Serve up relevant content on social media to attract the right audience.

• Create different marketing personas for different social media platforms

  Instagram and TikTok are the hotspots for GenZ and Millennials while Facebook caters to an older audience. Using memes is suitable for Instagram and Facebook but not for LinkedIn as it’s a professional platform. So, your marketing personas should be different for each platform.

• Determine the type of content beforehand

  What’s the most suitable content for your business? Your target audience should relate with the content you post. It should align with your brand guidelines, aiding in your company’s social media branding. Apart from photos, infographics and short videos, include user-generated content to gain a loyal followership.

• Make your brand voice more human

  We already mentioned this. Your brand persona should have a unique brand voice that helps customers engage with your brand. It should be conversational and humane instead of sounding like a lifeless robot. Speaking like a human will always reflect the brand’s customer-first approach.

Brands can’t neglect social media

Here are the top four benefits of social media branding:

• It allows you to stand out in a crowd

  There are near-infinite choices for every item nowadays. Despite that, some brands do very well while some don’t. Sometimes, it’s the product quality while sometimes it’s the mere branding. Believe us, social media branding has the potential to present your brand as one-of-a-kind. If you do it right, you can stand out amidst the crowd, no matter how many competitors you have.

  

• It allows you to expand and reach new potential customers

  Engaging with customers through social media can earn your brand huge brownie points. Using social media insights, you can find out the interests and needs of potential and existing customers. You can further use this data to improve your products and services, enabling your brand to expand and increase sales.

  

• It makes task management easier

  Social media helps us stay abreast with upcoming trends and business insights. Hence, it helps your social media team stay ahead of the crowd and plan content accordingly. This isn’t limited to social media as it’ll also help in designing products based on the latest trends, making your entire workforce’s work easier.

  

• It helps you receive real-time feedback

  Social media allows people to post candid comments and honest feedback about products and services. This instant feedback serves as important customer data helping you derive sales and performance insights. You can even use social media to solve real-time queries like shipment-related issues or upcoming product updates.

  

Conclusion

Social media is a powerful tool to attract more users by learning about their interests, preferences and values. Create useful, valuable and exciting content on social media to engage your target audience and make them aware of your brand.

Use appropriate tools to schedule your content and research the latest trends to improve your brand’s online reach. Weaving stories through outstanding social media ad designs is a crucial aspect of attracting customers online. Hire our team of expert designers and develop successful social media branding for your business.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.

Unlike designing products or packaging for adults, developing products and packaging for babies and children requires more vibrancy. Baby product packaging should be adorable, highly functional and safe.

In recent years, there has been a tremendous increase in the number of baby and children’s product brands. Grand View Research predicts that the global baby care market will have a compound annual growth rate (CAGR) of 4.3% from 2021 to 2028. Among the brands emerging in the last few years like Firstcry, Mothercare and Meandmom, the ones that introduced charming and user-centric designs survived in the market, successfully grabbing parents’ attention. While others that lacked the visual appeal or functional utility failed or rebranded their packaging designs to be more relevant to the user needs.

How can baby product packaging design evoke emotions?

Parents evaluate the best product for their little ones based on the safety, quality and presentation of the product and its packaging. So, your packaging design should depict safety for babies and kids to use, maintain reliable and good quality and have a playful and vibrant appearance.

If your packaging design has the above attributes, it will make parents connect better to your brand. Your packaging design can turn prospects into regular customers by evoking their emotions. You might be asking, “How do I make my packaging the emotional catalyst for new parents and grow sales?” Let’s delve into the key factors through which your product packaging design can evoke positive emotions in your target audience:

Apt logo, fonts and colours

Since your products are for babies and children, your brand visual guidelines should include vibrant and dynamic colours and fun and funky patterns and images. The brand logo and typography should also evoke a sense of joy when people look at your baby product packaging.

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Relatable content

The copy that will appear on your packaging, including the product descriptions, should be presented in a fun and engaging way. Though this part is intended for the parents, you can still utilise it whimsically and incorporate jolly elements throughout the content.

Source:https://packagingoftheworld.com/2016/10/bonavi-porridge-for-kids.html

Source:https://packagingoftheworld.com/2016/04/babymeal-infant-food.html

Source:https://www.amazon.com/dp/B084JDN3LZ

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Sustainability in packaging

There shouldn’t be any compromise when it comes to children’s products. A new parent will try to buy the best products in the market for their kids, no matter the price tag attached to it! As consumers are becoming more aware of sustainability best practices, they prefer buying baby products that are sustainable and eco-friendly. Hence, you should use biodegradable, recyclable, compostable or reusable materials for your brand’s baby product packaging.

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Hassle-free usability

Your target audience will return to your brand if your baby and kids products are convenient, minimising any difficulty or messiness. Your packaging should be durable and protect the product while illustrating joyful and interactive elements to resonate with babies and kids.

Source:https://packagingoftheworld.com/2017/11/lowenzahn-organics-baby-food.html

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Memorable user experiences

Your baby product packaging should create memorable experiences for your users, both parents and kids. Focus on elements like cute illustrations of animals or cartoons to ignite emotions in the babies. On the other hand, you can also focus on unique adaptability features that can make parents extremely happy using your products for a hassle-free experience.

Source:https://packagingoftheworld.com/2017/11/lowenzahn-organics-baby-food.html

Source:https://packagingoftheworld.com/2017/05/ellas-kitchens-first-veg-range.html

Types of Baby Products that Require Memorable Packaging Design

Creating memorable and attractive packaging designs is essential for your baby and kids products. Your packaging should be appealing, accurately convey all the product details and leave a lasting impression on your users. Here are the different types of baby products that should have such packaging:

Baby Food

Consisting primarily of infant formula, baby food is a booming category in the industry. Baby food packaging should be fun and convenient to be a mess-free experience for both the baby and the parents. Packaging such as resealable pouches will ensure the preservation of freshness and quality, while designs with bright colours and playful fonts will appeal to babies and parents alike. Additionally, ensure that all packaging is free of PVC, BPS and BPA.

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Baby Toys

For baby toys, great packaging serves as protection and can drive engagement for the children as soon as they see the packaging. Use a mix of vibrant colours, interactive elements and see-through packaging to make your product more pleasant. Along with adhering to the safety standards, you should highlight the educational and developmental value of the toy through the packaging. This will help parents make good purchase choices considering their child’s intellectual growth and enjoyment.

Source:https://www.behance.net/gallery/129946379/Baby-Play-Gym-Rattle-Toys-Box-Packaging

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Source:https://www.behance.net/gallery/167595771/Baby-Toys-Packaging-Design-For-Amazon

Diapers and Wipes

Practicality and convenience are the two most important things to consider when designing diaper packaging or baby wipes. They should be easily dispensable without giving up the brand aesthetics. The packaging should be easy to store and portable to be carried around during travel. Its designs should be visually appealing and coupled with functional features.

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Source:https://www.behance.net/gallery/82020893/Panda-(Diaper)

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Source:https://packagingoftheworld.com/2023/07/cherubaby.html

Source:https://www.lovemondaysbranding.com/jolly-tots/

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Baby Skincare Products

Baby skincare products should convey the joyful spirit of babies and toddlers. The colours should be soft yet scream fun and happy. Consumers are careful about which skincare products they buy, especially for delicate baby skin. Hence, skin care products should always specify the skin type and ingredients on the packaging. Your baby skincare products can use funny and delightful illustrations of fruits and animals. This will make every skincare routine become a fun story-telling and bonding experience for parents and their babies.

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Baby Clothing

The product packaging design of baby clothing should be attractive and serve its purpose of protecting the product. It should also contain clear information about the product, fabric, care instructions and size details. As important as the clothing design itself, your packaging should evoke an emotional appeal within your customers so that they have a joyful and engaging experience.

Source:https://www.alibaba.com/product-detail/Recycle-christmas-paper-socks-packaging-storage_60321398424.html

Source:https://www.behance.net/gallery/28718049/Milkii

Source:https://99designs.com/product-packaging-design/contests/design-high-end-box-range-premium-bamboo-muslin-651297/entries/3

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Source:https://stanbranding.com/works/packaging/swaddle-sleep-sack/

Source:https://99designs.com/product-packaging-design/contests/create-giftpack-baby-hooded-towel-little-ducks-597802/entries/13

Source:https://www.indiamart.com/proddetail/new-born-baby-gift-pack-14359070362.html

Source:https://www.bumblesandboo.com/products/baby-clothing-boy-luxury-boxed-blue-bear-lion

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Things to consider before designing packaging for kid’s products

When selecting packaging for baby and kids products, it’s vital to consider crucial aspects such as safety, branding, design and packaging material. Learn more about the other key elements before designing packaging for kid’s products.

Functionality

Your packaging should be practical and easy to handle. It should be a manageable hazard for children and an effortless effort for the parents. Stable and functional packaging is a must for your baby products. They should be accessible, storable and portable, integrating utility and convenience with value and appeal.

Source:https://in.pinterest.com/pin/436989970108583486/

Source:https://99designs.com/product-packaging-design/contests/gift-box-baby-clothes-815886/entries/35

Toddler and kid-friendly

Your product should have packaging that communicates with babies and kids through its unique designs and ease of usability. To capture the imagination of babies and toddlers, you should use playful colours, engaging texts and interactive elements in your packaging. This will allow kids to explore the product beyond its intended purpose, making it a part of their day-to-day activities or learning sessions.

Source:https://www.orientaltrading.com/qboidz-30-in-1-set-a2-13826120.fltr;jsessionid=0A2B22FB596B0AA07AD203BF5933C707

Source:https://vistouchstudio.com/portfolio_page/kadala/

Attractive designs

Packaging designs should be fascinating for kids as well as parents. Believe it or not, most toddlers recognise brands and products they use frequently. So, you must use attractive images, patterns and illustrations that make a connection with the babies, toddlers and kids. Your product packaging design should attract modern parents by being contemporary and relevant.

Source:https://www.behance.net/gallery/177449687/baby-toys-Kinetic-Sand-Sets

Source:https://www.behance.net/gallery/106761987/Baby-Shark-Packaging

Source:https://packagingoftheworld.com/2013/03/fisher-price-rebrand.html

Source:https://packagingoftheworld.com/2022/04/qm-bakes-biskids-to-play-with.html

Apt use of colours

Colours have the power to evoke different emotions while painting a visual story. Colours are essential to your brand’s visual identity, so you should choose them wisely. They can grab people’s attention, making it easier for your target audience to spot it amidst other products. Using splashes of bright colours will also make your product eye-catching among children and toddlers.

Source:https://99designs.com/profiles/impakto/designs/755620

Source:https://99designs.com/profiles/1100236/designs/735519

Source:https://99designs.com/profiles/mobyyy/designs/883289

Source:https://www.behance.net/gallery/164111127/Non-baby-Food

Distinctive packaging

Your product packaging design represents your brand. Hence, it should be unique and memorable. Use unique shapes, features and elements to stand out in the market without compromising on the usability or quality of the product. Research shows a brand can perform much better only through compelling and distinctive packaging. So, get your creative juices flowing and develop a unique design that serves your customers effectively.

Source:https://www.behance.net/gallery/86562541/SGFood-Baby-Packaging

Source:https://www.behance.net/gallery/66788217/Adco-Care-Packaging-Concept-Baby-Formula-Food-Pouch

Packaging with a shelf impact

Always visualise how your products will look when organised on the shelves of a retail store. Going beyond evaluating each packaging, think of packaging as a whole. Try to create fun, intricate patterns on your packaging that will look amazing individually and form gorgeous displays collectively on the shelf.

Source:https://www.behance.net/gallery/86562541/SGFood-Baby-Packaging

Source:https://www.behance.net/gallery/66788217/Adco-Care-Packaging-Concept-Baby-Formula-Food-Pouch

Some Inspiring Brand Images of Baby Product Packaging Design

Source:https://www.behance.net/gallery/154634671/Kosili-Aqua-Pure-baby-wet-wipes

Source:https://www.behance.net/gallery/177619707/Avent-Wet-Wipes

Source:https://www.behance.net/gallery/89108045/Baby-Wet-Wipes-Package

Source:https://www.behance.net/gallery/139985135/Baby-Wet-Wipes

Source:https://www.behance.net/gallery/158536701/Baby-Food-Range-Packaging-Concept

Source:https://packagingoftheworld.com/2017/02/bubs-organic.html

Source:https://www.behance.net/gallery/158977319/Wet-wipes-Package-redesign

Source:https://www.behance.net/gallery/79400347/Wet-Wipes-Packaging-Design

Conclusion

Babies and kids are full of energy, so baby product packaging should clearly articulate the positivity of babies and kids. The baby product packaging design should amuse the parents and delight babies and kids.

If you are into baby products and need packaging design solutions for your brand, look no further! Our expert team at DesignerPeople will take care of the simple details, the complex challenges and everything in between and deliver exquisite designs suitable for your brand.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.