designerpeople

Pre-Launch Process & Design Checklist for Food Packaging

DesignerPeople — Sat, 23 Apr 2022 06:47:45 +0000

Last Updated on June 21, 2022 by DesignerPeople

https://www.designerpeople.com//wp-content/uploads/2022/04/amazon_polly_7439.mp3

Australia is proudly known as “The Land Down Under” with its placement in the southern hemisphere; our region is more beneficial for agriculture and farming of fruits, dairy, vegetables, meat, etc. Superior quality local wines, beer and other soft drinks also make us attain a better position in the global market.

The food industry plays a significant role in our employment and financial contributions. Even the world’s leading FMCG companies like Nestle, Unilever, Mars, and Simplot have had their strong presence in Australia for decades. Indeed, the traditional and cultural diversity of Australia is mirrored in the food range available.

The packaging of a food product is designed as per following specific regulations and specifications.

Therefore, developing an engaging food packaging design with excellent artwork can be only achieved through an intensive process. Here, you need the help of a good food packaging design agency in Australia who guide you in the artwork and development of strategies.

Why is Packaging Design Important for your Food Product?

Whether your hot Biriyani arrives cold or sushi becomes warm, a wrong packaging not only creates an undesirable mess but makes the meal less appetising. From our research, around 95% of food companies in Australia break down in the market every year.

The reason is simple; they fail to understand customers’ tastes and preferences. In the busy world, people don’t go to understand the product’s USP or benefits; thus, they use the best alternative option to come to a decision – i.e. analysing product packaging design.

The distinct food packaging design not only communicates who you are and what the brand stands for. Developing a solid brand identity with outstanding packaging can help attract customers and helps convey information about your product precisely and concisely.

The Complete Process for a Successful Food Packaging Design

A successful packaging has the potential to stand out, empathise with people and gives the perfect solution for what they’re looking for. Reaching such a stage is not a one night result; it takes years of experience and teamwork to get you the best result. Let’s discuss in detail.

1. Do a Strong Market Research:

Doing strong quantitative and qualitative research is the first and foremost step before sketching your design. If you want the packaging to leave an everlasting emotion on people, intense market research is essentially required.

People easily get enlightened with the product or brand from the first time they visualise on the rack. Thus, analysing what draws your audience towards the product through packaging is the success of your food packaging design. If you win this initial step, you are done with 50% of the work.

So, we need to consider product packaging design as a form of boosting that can indicate a lot regarding your brand to a client. Conducting a powerful brainstorming helps analyse what your customers are looking for from the brand.

2. Apply your Product Story:

Also Read: Zenko Water Lily Pops Packaging Design Singapore

Behind the success of every product or brand, there will be years of journey and hard work. Even if you’re a startup or already a brand, make your story a vital tool for branding and other marketing activities.

No matter your case, your food product can be inspired by effective stories. Implementing such promising stories or messages makes your food product more vigorous and develops exceptional consumer progress with more apprehensive connections. While delivering the story, make it short, fresh and crisp, communicating the point of concentration. If you succeed in showcasing the story in the best engaging manner, it becomes your brand’s touch point that will differentiate your brand or product.

3. Understand your Target Market:

Understanding your target market is essential for designing the proper packaging. It helps you convey crucial information about your brand in one way or the other. If you communicate the right message, then it will reflect in the form of sales.

Apart from the basic psychology of packaging, your expectations will reflect differently on your product according to the demographic. Specifically, your prospects’ age group and generational association matter for your product packaging design.

For example, Gen Y is swiftly becoming a primary target market for many retailers. Features of this demographic include a high recognition for environmental issues and the overall demand to engage with socially responsible brands.

Therefore, the design for this target market would focus on a natural experience and an authentic commitment to corporate social responsibility.

4. Create a Versatile Packaging Design:

Executing your design in such a way that it can be used in multiple ways is an important aspect that you need to take into consideration. Most times, food manufacturers go for packaging design that enclose standard sizes of products.

Especially when running a cloud kitchen or small products, it’s best to go for a versatile packaging design so that we can produce a single serving with a pair of food pairings. Therefore, while designing, your logo and other elements have to fit conveniently in other different types of packaging.

Therefore, as a food manufacturing company, you need to ensure that your food packaging designs need to accomplish two significant goals:

It should provide you with more chances to serve the various tastes of your target audience.
Your packaging design needs to be such a way that people can instantly recognise your product so that you can become tension-free in the long run.

Pre-Launch Design Checklist for Food Packaging

A packaging design won’t arise instantly. There is a huge checklist that needs to be put green tick before delivering the final designs. A balanced design helps convey the powerful brand message and product information to the customers efficiently.

Let’s have a broader look into the pre-launch design checklist:

Front of the Packaging Design:

According to the studies, consumers take only 6 to 7 seconds to make their buying decisions, and it’s possible only by looking at the front part of your packaging that is placed on the rack.

Let’s understand the major components that need to be considered in the front side of your food packaging design:

1. Brand Name:

A creative and eye-catchy brand naming is the vital cornerstone that acts as the spine of your brand. It helps you develop strong brand awareness and communicates the meaning of your brand or food product.

A powerful brand name generates value for the product’s packaging design and helps develop emotion and trust in the brand. Consumers always rely on a product by looking at the brand name. Thus, ensure your brand name is viewable and placed correctly.

Source: behance.net/gallery/84933033/Crush-bee-Branding?tracking_source=search_projects_recommended%7Cbiscuits%20packaging%20

Source: behance.net/gallery/89433035/Quick-Pick-Snacks-branding?tracking_source=search_projects_recommended%7Csnacks%20packaging%20

Source: behance.net/gallery/87586593/Quinoa-Puffs-Gogo-Quinoa?tracking_source=search_projects_recommended%7Csnacks%20packaging%20

Source: packagingoftheworld.com/2015/08/mccoys-redesign.html

Source: packagingoftheworld.com/2020/05/the-real-olive-company-rebrand.html

Source: packagingoftheworld.com/2020/06/sillybilly-rice-snacks.html

Source: packagingoftheworld.com/2019/12/nudus-air-dried-fruit-vegetable-chips.html

Source: packagingoftheworld.com/2021/12/crezo-chips.html

2. Tagline of Food Product:

Having a strong tagline for your food brand or product is a prominent method of exhibiting brand emotions and engagement with its audience. Your tagline should reflect its culture, mission, vision and beliefs.

Powerful taglines are catchy and give you strong recall in the mindset and striking for the brand. It helps customers easily differentiate your products from others and influence their purchasing decisions.

Source: packagingoftheworld.com/2012/07/olive-branch-jam.html

Source: packagingoftheworld.com/2019/01/ditchin-kitchen.html

Source: packagingoftheworld.com/2020/10/honey-im-home.html

Source: packagingoftheworld.com/2021/08/eta-ripples-redesign.html

Source: pinterest.com

Source: packagingoftheworld.com/2014/02/inspiral-foods-redesigned.html

3. Unique Selling Proposition of Food Product:

If you want to launch a product that needs to be the customer’s new favourite choice, your brand should have unique selling propositions that other brands currently do not have in the segment. So, your goal must be coming up with such a USP and highlighting the product based on that.

A food packaging design that enhances product benefits stands out in the marketing industry. Therefore, design your food packaging with appropriate combinations of fonts, layouts, highlighting the product’s USPs so that consumers can identify the product at the first glimpse itself.

4. Colour Selection:

When your product is arranged on the shelves, the colours used while sketching your food packaging design are critical. Colours have a vital role in buying decisions and building an emotional attachment to the product.

While choosing colours, make sure that you don’t get rid of your brand’s colours and sustain brand consistency. But, if you have multiple products under the same criteria, you can go for variants to generate uniformity. Going with such a pattern will enable your brand easy to recall and keep consumers reliable to your brand.

Source: packagingoftheworld.com/2021/08/chovees-foods.html

Source: pinterest.com

Source: packagingoftheworld.com/2016/04/jammie-dodgers-rebrand.html

Source: packagingoftheworld.com/2020/01/ruta-line-of-8-chocolates.html

Source: packagingoftheworld.com/2017/02/biscool.html

Source: packagingoftheworld.com/2019/07/maxines-heavenly-redesign.html

5. Use of Stylish Fonts:

Food packaging has an abundance of information. Executing such information (i.e. from USP to nutritional facts) in the best suitable manner is the success of any adequate packaging.

Choosing creative fonts according to the product’s nature is not everyone’s cup of tea. For example, you can select a bold, distinct logo for the title and an italic or funny one for USP and the standard one for the backside of the packaging.

Source: pinterest.com

Source: packagingoftheworld.com/2019/09/piccolos.html

Source: packagingoftheworld.com/2022/02/this-way-up-gives-panda-liquorice-a-modern-playful-rebrand.html

Source: packagingoftheworld.com/2021/03/greenz-healthy-snacks.html

Source: packagingoftheworld.com/2021/02/marsam-honey.html

Back of the Packaging Design:

The food authorities of Australia impose strict guidelines and regulations on food packaging and labelling. The government ensures that customers need to be aware of what they are purchasing and consuming.

It is essential to make sure that you approach a professional food packaging design agency in Australia who have tremendous experience and a clear understanding of packaging guidelines. Usually, the legal food department verifies the regulatory adherence before the product launch, so it’s mandatory that you should meet their guidelines.

1. Nutritional Facts on Food Packaging:

In the current era, people have become more concerned about their health and are more concerned about what they’re buying. The nutritional facts of food packaging need to be précised by following the mentioned guidelines.

Indeed, customers give special attention to brands that indicate their nutritional benefits and go for those they generate trust with. The nutritional facts are also valuable information for customers to understand their amount of daily nutrients and calorie intake.

Download Link

2. Veg or Non–Veg Declaration:

According to the Food Regulatory of Australia, all packaged food that is “Non-Vegetarian” must be symbolised with a brown shade-filled inside a square with a brown outline. However, if food only contains, the manufacturer can declare that it includes only egg with the non-vegetarian symbol.

And when it comes to veggies, there must be a symbol of a green shade circle inside a square with green.

Download Link

3. Ingredients on Food Packaging:

The ingredients on the packaging allow the audience to know by which ingredients the food product is made. It helps customers to choose the best one that they’re looking for.

An effective packaging design helps customers easily understand their ingredients by using proper fonts, or we can even create ingredients in the form of stories. For example, if you are taking products directly from farmers to plants and the professional approach, all can be indicated through an art form, making the packaging catchier.

Source: behance.net/gallery/95158423/FOREST-STORY-Peanut-butter

Source: packagingoftheworld.com/2010/10/fresh-easy-kids-cereals.html

Source: packagingoftheworld.com/2017/03/joice-cereously-healthy.html

Source: pinterest.com.au/pin/356628864256220466/

Source: packagingoftheworld.com/2015/05/this-corn.html

Source: behance.net/gallery/6635195/CRUNCHIES

Source: behance.net/gallery/70444719/Packaging-design-Jungle-Julia-dried-fruit?

Source: packagingoftheworld.com/2020/12/the-bale-co-chocolates.html

Source: packagingoftheworld.com/2012/05/sunrice-noodle-meal-kits.html

Source: littleblossom.co/products/organic-baby-puffs-pumpkin

4. Product Mandatory Information:

No matter which food product you are selling, there is certain mandatory information you need to follow. Some products have their information on the packaging side, whereas others have it on the product’s backside. However, certain brands also go to place information such as net weight or other icons on the front side of the packaging.

5. Warning Instructions

Source: sfa.gov.sg/food-information/labelling-packaging-information/understanding-food-nutrition-labels

Caution statements, such as the ones below, will always assist individuals in identifying what not to do for specific persons.

This includes soy, peanuts, dairy, wheat, and a variety of other foods to which many individuals are allergic and which might cause health problems.

Wrap Up!

It’s human nature that people impulsively get attracted to things that give pleasure to the eyes. A food product that is professionally designed and engaging is restrained to attracting more potential customers than a product that is awfully designed and looks bland.

The packaging design varies on the nature of your product. Even the packaging design strategies differ from place and time. It is essential to go for that packaging design that makes you stand out in such a competitive market.

If you want to make a strong pitch for a food brand in Sydney, or other states like Perth, Melbourne, Hobart, or other places in Australia, you can reach us. We, DesignerPeople, have a tremendous experience in this segment and are privileged to develop your brand to a greater extent.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.

99 Impressive Label Design for Australian Products

DesignerPeople — Thu, 17 Feb 2022 10:38:20 +0000

Last Updated on May 19, 2022 by DesignerPeople

https://www.designerpeople.com//wp-content/uploads/2022/02/amazon_polly_7152.mp3

Did you know that your business typically has only 3 to 5 seconds to grab your customer’s attention and persuade them into buying your product? There are almost 30,000 new products launched in the Australian market every year. To stand out in any crowded industry, your product label design in Australia should be eye-catching, fascinating, informative, and instructive, making potential customers buy your product right away. Your product label design will eventually make or break your business profits. This is why we have curated this elaborative guide of 99 impressive product label designs for Australian products to inspire you for your subsequent label designs that will set your business apart in the Australian market. Let’s get started right away.

Why is Label Design Important for Product Sales?

Considering the short timeline available to capture the customers’ attention and persuade them into choosing your product, label design matters a lot. Since decisions are made in a matter of seconds, custom made design labels work the best to increase product sales rapidly. Without a quality label design on your product, you may lose out on many potential sales in your business.

To compliment your brand and the packaging, you can explore a wide range of colour options, 360-degree graphics, shapes, shiny stripes, and so much more for your product label designs. The goal is to create the most enthralling label designs that will make your business go viral in the urban cities of Australia.

Also Read: Why Packaging Design Increasingly Important in Australia

What Makes an Impressive Label?

Figuring out the best label design for your products can be a daunting task, especially when you have so many equally potential businesses striving in the markets of Sydney. To assist you in the process, here is a list of aspects you should look for while designing your product labels.

1. Colour

The first step to creating any successful product label design is to choose the right colours for your labels. Keeping the colour psychology knowledge under your belt can be highly beneficial to evoke the right feelings of the prospects via different colours. Choose colours that are appropriate to your company’s identity, market and target customer base, as the colour of your labels can impact your customer’s opinions significantly.

For example: If you want to quickly create a sense of overbearing in your products and catch the attention of the people walking across the shelf, choosing bright shades of red is a more innovative move. If you want to tone it down, darker shades of maroon and burgundy are the way to go.

Similarly, if your product has a more recreational and enthusiastic vibe to it, different shades of orange are great to draw the audience’s interest in the product.

Source: packagingoftheworld.com/2018/06/heavens-door-wines.html

Source: behance.net/gallery/131970531/Shabo-Special-Edition?

Source: pinterest.com

Source: behance.net/gallery/112052521/Abstract-Spirit-Packaging

Source: behance.net

Source: behance.net/gallery/90311617/Beni-Tonka-Sauces

2. Typography

Even though the graphics play a significant role in making the audiences stop and take a look at the product on the shelf, the typography of your product label design plays a significant role in getting the design of your product talking and conveying the information correctly. Typography ensures that your prospects can read the text accurately and gain the right information on the product.

The right font in your product label design decides the tone and essence of your product. It is essential to analyse the purpose of your product and what it stands for to choose the right fonts for your product. You do not really want to use a funny looking font staring at your consumer on organic products as it doesn’t match the tone of your brand. You can also hire a typographer to do the heavy lifting if you are confused about deciding the typographic details of your product labels.

Source: behance.net

Source: packagingoftheworld.com/2021/10/medove-fuzy.html

Source: packagingoftheworld.com/2022/02/vales-do-marao.html

Source: packagingoftheworld.com/2021/09/cazadora.html

Source: packagingoftheworld.com/2021/09/genesis-2.html

3. Image Illustration

Like we already said, the graphics make the heads turn of your future customers and make them want to buy your products. This is why you need to include rich and striking images on your product labels. The only ground rule to follow while choosing the image illustration for your product label is to avoid too many images that may overwhelm the customers.

For example: create a label design for a wine bottle. You can either go for a conventional pencil drawing of the grape plantation or bequest or modern imagery with a person surrounded by bunches of grapes. The goal is to keep it minimalist yet convey the essence of the product in the right way. If you are eventually having a tough time figuring out the right images for your product labels, you can always hire graphic designers to strike the right balance.

Source: packagingoftheworld.com/2021/12/black-sage-vineyard.html

Source: behance.net/gallery/126249305/Sar-Wine?

Source: packagingoftheworld.com/2022/01/torno-subito-red-wine.html

Source: pinterest.com

Source: packagingoftheworld.com/2021/07/simply-delish-picante-dip-range.html

Source: packagingoftheworld.com/2021/03/calite-california-lite-sodas.html

4. Label Material

The ultimate look and feel of the product label is another crucial determining factor for the final sale of your product. The right product material ultimately determines the final adornment opportunities. Thus, it is important to select materials that accurately convey the brand vision and aesthetic. For extra brownie points, you may want to include environmentally friendly materials as they can create a positive impact on your future customers.

Source: packagingoftheworld.com/2020/01/tergus-wines.html

Source: packagingoftheworld.com/2020/12/expressoes-anselmo-mendes-redesign.html

Source: packagingoftheworld.com/2020/07/gourmet-wines.html

Source: behance.net/gallery/126158077/GOOD-TONE?

Source: behance.net/gallery/62075791/Gama-Curvos-Wine-Packaging-Design

Source: behance.net/gallery/100116913/KP-BREW-Coffee-Packaging

5. Special Effects

The special effects are the final step that will make your products shine in the Australian markets right after the release. There are tons of special effects to choose from, which can set your brand apart from your competitor’s. The effects are made with a combination of exclusive techniques such as foiling, inks, coating, sparkles, and more. Common special effects used in wine label design include metallic effects or die-cutting labels. You can also hire the best product label designers in Australia to get expert opinions on the special effects of your products.

Source: behance.net/gallery/75291573/Gravuras-do-Coa-Wine-Packaging-Design?

Source: behance.net/gallery/102046237/Winnica-Niemczanska?

Source: behance.net/gallery/58285213/DOYNA-Wines

Source: packagingoftheworld.com/2019/03/lustdorf.html

Source: behance.net/gallery/18686189/Red-Vintage-Wine-Cabernet-Sauvignon-2011-Grand-Reserve

Source: behance.net/gallery/7441461/Tableaux?

Most Common products for Label Design in the Australian Market

Now that we have finally covered the importance of quality product labels for your products and the key to creating the best product label designs in Australia for your business. Let’s jump right into the top Australian products for label design.

1. Australian Wine Label Design

For Australian wine labels, choose the right imagery, colours, and typography that potentially resemble the wine’s age. If your wine is a century old and is sourced from a vineyard in Brisbane, you may want the label to have a historical and royal essence to it. On the other hand, if your wine is sourced from an upstart Aussie winemaker in Sydney, you need to create a unique and new label that will capture the right audiences while describing the particulars on the bottle.

Source: behance.net/gallery/120341129/Cheers?

Source: behance.net/gallery/102046237/Winnica-Niemczanska?

Source: packagingoftheworld.com/2020/08/novak-500-limited-wine.html

Source: behance.net/gallery/95827111/Rose-Hill-Wines?

Source: behance.net

Source: packagingoftheworld.com/2021/09/miles-madeira-wine.html

2. Australian Beer Label Design

There are tons of exotic and funk beer in the Australian markets to steal the audiences. However, like we already said, the goal is to strike the right balance. If your brand already has a strong name in the Australian market, you can emphasise more on the logo and make it bold to ensure that customers can quickly spot your brand from a distance. On the other contrary, if your brand is new to the town, you can focus more on striking the right balance across the different aspects of your design.

Source: behance.net/gallery/128831423/Muse-A-Moveable-Feast-%28a-wine-label%29?

Source: packagingoftheworld.com/2021/12/corto-maltese-beer-label-design-packaging.html

Source: packagingoftheworld.com/2022/01/into-the-woods-beer-label-design.html

Source: packagingoftheworld.com/2022/01/volfas-engeleman-vintage-beer-packaging-update.html

Source: packagingoftheworld.com/2022/01/saint-chalance.html

Source: pinterest.com

3. Australian Food Products Label Design

You can stick to the cuisines you serve in Australia for food products. You need to make your product labels visually pleasing and attractive to attract people to your products. If your product labels designs do not look finger-licking enough, what will your prospects expect when they buy your product and cook it at their house? If you want to gain returning customers, ensure to emphasise more on the visuals while having a strong font to convey the nutritional information and benefits of the food product.

Source: packagingoftheworld.com/2021/11/naturelly-recyclable-juicy-jelly-pots.html

Source: packagingoftheworld.com/2020/06/natural-jam-from-kyrgyz-republic.html

Source: behance.net

Source: packagingoftheworld.com/2017/01/eatpastry-packaging-redesign.html

Source: packagingoftheworld.com/2021/09/the-bear-honey.html

Source: packagingoftheworld.com/2016/08/the-bay-tree-foods-packaging-rebrand.html

4. Australian Honey Label Design

One common thing that can attract anyone to a honey jar is bees and honey dripping from the sides. Considering this, you may want to follow similar instructions like the food products for designing the labels for your honey products. Needless to say, keep the nutritional information and other benefits of choosing your brand’s honey over others more prominent than ever to ensure that you stand out in the Australian honey market well.

Source: packagingoftheworld.com/2018/08/rowse-wonder-bees.html

Source: behance.net/gallery/106998345/Packaging-Miel-De-Charlevoix

Source: packagingoftheworld.com/2017/11/rowse-taste-discoveries-range.html

Source: behance.net

Source: packagingoftheworld.com/2019/05/arctic-raw-honey-gift-box.html

Source: packagingoftheworld.com/2017/10/nahla-honey.html

5. Australian Candle Label Design

The best candles either bring the funkiest or the most soothing experiences. According to the scent of your candle, you can tweak the label designs to match the vibe and essence. If your candles have a fruity flavour to them, you need to include lucrative graphics and a head-turning headline that will make people stop and sniff your candles in the store.

Source: packagingoftheworld.com/2018/12/square-unscented-scented-candles.html

Source: packagingoftheworld.com/2018/01/tikkun-candles.html

Source: behance.net/gallery/85699125/Soy-Candle-Label-Design?

Source: behance.net/gallery/102663471/Candle-label-design?

Source: packagingoftheworld.com/2020/09/purpur-quarantine-candles.html

Source: behance.net/gallery/130136621/Anza-Candle-Label-Design

6. Australian Clothing Label Design

A great way to create the best clothing label designs is to focus more on the brand. To demonstrate your brand’s authority, you need to keep your brand naming and logo the most prominent. While there is no need to include too many graphics for clothing labels if you really want to go for it, ensure that the illustrations demonstrate the customer’s feelings when they try on clothes from your brand.

Source: shopee.com.my/Custom-brand-clothing-label-private-logo-woven-labels-and-garment-tag-1000pc-lot-i.53894526.1636660902

Source: dutchlabelshop.com/en_au/

Source: itsminelabels.com/product/iron-black-satin-labels/

Source: indiamart.com/proddetail/woven-label-21208680255.html

Conclusion

There is never a strict rule to create the best product label designs for your Australian brand. However, these guidelines and design inspirations can help unleash your creativity and invent a unique product label design for your brand.

Like we said, creating product label designs is a tough nut to crack. It is always advised to avoid taking a risk here and rely on product label design professionals like DesignerPeople for creating your brand with the most captivating label designs. Reach out to us right away for a friendly experience, and let’s get chatting about the label designs Australia requirements for your products.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.

Why Packaging Design Increasingly Important in Australia

DesignerPeople — Wed, 29 Dec 2021 10:08:25 +0000

Last Updated on December 30, 2021 by DesignerPeople

https://www.designerpeople.com//wp-content/uploads/2021/12/amazon_polly_6897.mp3

I desire to start this blog with the famous saying, “What’s on the inside that counts”? But do you think is it applicable to packages? It’s the reality that consumers don’t go for a second thought to the boxes, pouches, or containers with an attractive and catchy design.

From research, around 95 per cent of new products in Australia fails to sustain in the market every year. To be frank, the reason is simple: In this competitive busy world, people don’t have the time or spirit to calculate the products’ pros and cons in their shopping basket; thus, they use an alternate method to make their decision – i.e. your product packaging design.

As an product manufacturer in Australia, I believe you clearly understand how packaging design strategies vary from place and time. For example, packaging design in Sydney is different from other states like Melbourne, Brisbane, Perth, Hobart, etc.

Tiffany & Co. – one of the famous luxury jewellery brands in the world. But aussie’s have a unique attraction to their iconic egg blue box, and they give special attention to their packaging than the jewellery itself.

It is the nature of Aussies; they always explore and concerned about the design and arts, which can be even noticed in their history or tradition.

Thus, many bigger brands give special attention to their products for their packaging design in Australia.

Now let’s discuss how a packaging design acts as a silent salesman in purchasing your product:

Packaging Design Become a dedicated Salesman

Have you ever seen a silent salesman – Are you hearing this phrase for the first time? But I’m sure you might have experienced the presence of a dedicated silent salesman in many times of your purchasing.

When you go to a typical store or a big supermarket, there will always be a sales team to help you out. Such sales members help you get to the right segment and suitable products. However, you forget one more member of that sales team most of the time. Though they are intangible, don’t have any role in any significant sales decisions, and have no input, they always stand silent. Yeah, that’s the product packaging.

Also Read: What is Design Agency & Why Every Australian Business Needs an Agency

The sales team can influence you by comparing products on the phone. But, they have a limitation to compare products at stores on their shelves. Here, your silent, dedicated salesmen impact you and take your steps into action. (source)

However, in the current scenario, people are least interested in going to stores and purchasing products physically. Customers are very convenient in the online buying behaviour; they don’t want to go through all these noises and get the right brand for them. So, your product packaging design requires constituting for your product and doing this efficiently.

Now let’s have a short glimpse on how the silent salesman brings revenue to your brand

1. In the Shops:

It will really help make your product stand out from competitors.

2. Visual Recognition:

Having an attractive packaging design helps increase the visual recognition of your products.

3. Advantage of Shape:

Implementing attractive shapes in packaging makes your product unique and catchy from competitors.

Importance of Creative Packaging in Supermarkets

Coca-Cola’s red and dynamic collateral ribbon is the centre in every corner of the globe.
Pringles apprehend their crisps with its tub-shaped packaging.
Purple is the identity of Cadbury chocolate, and they have trademarked the particular colour.

Unless you enter the supermarket focused on one brand only, your product selection will depend majorly on price and how you record the information on the packaging.

A well-designed packaging design will captivate a customer to purchase one brand’s product over another. The design must convey the essential information and salient points that will acquire the product into (the shopper’s) cart.

“According to David Francis, a creative director, to make a product successful, your product should be something that can attract the customer’s attention within a short span of time”. As we know, a consumer only takes 6 to 7 seconds to decide and purchase a product.

In short, the whole point of packaging is to ensure what the product is like. Thus, your package design has to convey all the major pros of the product in a short time window.

Packaging Design Inspiration for Australian Brands

With new inventions and strategies, the packaging design trends of Australian brands are also changing with time. You might come across designs that make you crazy at the initial impression. But, you need to understand the concept and theme behind every packaging design. It will lead your product that quickly scrutinizes as “commercial” and to packaging that relishes art.

However, the aim is not to replace the conventional in-store experience but to provide customers with greater exposure to the different packaging updates. Moreover, it’s all about generating a fresh, more enhancing brand experience through distinct packaging design trends.

Check out some inspirational packaging design trends for brands in Australia

Source: packagingoftheworld.com/2021/08/neve-iconic-new-zealand-wines.html

Source: packagingoftheworld.com/2021/12/archie-rose-x-st-ali-blasphemy-coffee-whisky.html

Source: packagingoftheworld.com/2021/02/realdeal-real-safe-real-food-real-yummy.html

Source: packagingoftheworld.com/2021/02/exstinkt-kids-canned-water.html

Source: packagingoftheworld.com/2021/01/flwrpwr-retro-petal-power.html

Source: packagingoftheworld.com/2020/03/bhuja-chip-mix.html

Source: packagingoftheworld.com/2020/03/timtam-crafted-collection.html

Source: packagingoftheworld.com/2020/06/yalla-coconut-tapioca-desserts.html

Source: packagingoftheworld.com/2021/01/arnotts-shapes-hunger-busters.html

Source: packagingoftheworld.com/2021/07/simply-delish-picante-dip-range.html

Source: packagingoftheworld.com/2021/03/forage-fresh.html

Source: packagingoftheworld.com/2020/10/honey-im-home.html

Source: packagingoftheworld.com/2021/05/bobbies-make-them-smile.html

Source: packagingoftheworld.com/2021/11/yallingup-estate-of-margaret-river.html

Source: packagingoftheworld.com/2021/11/paradox-low-alcohol-wines.html

Source: packagingoftheworld.com/2020/12/sacred-grounds-coffee.html

Source: packagingoftheworld.com/2021/09/cocochine-coffee.html

Source: packagingoftheworld.com/2020/08/dirty-cow-messed-up-vegan-chocolate.html

Source: packagingoftheworld.com/2021/08/its-block-party.html

Source: packagingoftheworld.com/2021/03/loving-earth-easter.html

Source: packagingoftheworld.com/2020/12/sacred-grounds-coffee.html

Source: packagingoftheworld.com/2021/07/second-nature.html

Source: packagingoftheworld.com/2021/05/boatanical.html

Source: packagingoftheworld.com/2021/03/calite-california-lite-sodas.html

Source: packagingoftheworld.com/2021/12/trip-cbd-soda.html

Source: packagingoftheworld.com/2021/03/green-saffron-spices-redesign.html

Source: packagingoftheworld.com/2021/12/fast-energy-female-energy-drink.html

Source: packagingoftheworld.com/2021/03/sydney-brewery-redesigned.html

Source: packagingoftheworld.com/2021/03/calite-california-lite-sodas.html

Source: packagingoftheworld.com/2020/02/raffertys-garden.html

Conclusion

Packaging always has unlimited options. I firmly believe you have gone through many design ideas, and you must have noticed that each of them is entirely different from others in one or another form. It’s all about creativity and fascination. With progress in technology, the packaging is always flexible.

Implementing different configurations or strategies allows your Australian brand to add unique value and personality to your brand, thus helping in developing an essential element, i.e. customer value.

Giving additional features to your packaging always adds practicality for the customer. Executing such conveniences provides your business with the chance to create an effective user experience, which in turn provides your product with a practical marketing value. Finally, it will lead to distinct brand loyalty.

With this blog, you might get clarity about the importance of packaging design in Australian brands. If you need more guidance, you can visit us or swipe a call anytime. We, DesignerPeople, are always there to assist and make you develop a strong identity for your brand through an effective packaging design.

Author: Megha Malik

What is Design Agency & Why Every Australian Business Needs an Agency

DesignerPeople — Tue, 30 Nov 2021 11:32:20 +0000

Last Updated on October 6, 2023 by DesignerPeople

https://www.designerpeople.com//wp-content/uploads/2021/11/amazon_polly_6816.mp3

“Every great design comes out with an even finer story” – a perfect quote from a famous designer, Lorinda Mamo. We can assume a design agency like a director of a film who put his entire effort behind the scenes to create a fantastic movie for the audience. Similarly, a design company focuses on developing a human experience with a particular brand or product that helps companies to have a direct connection with the people in an appealing manner they can understand.

In simple words, we can define a graphic design agency as a company/firm that is expert at accessing and determining problems in engaging and inventive ways. Such graphic design companies have the potentiality to outlook at every aspect and your brand as a whole.

When we research Design Agencies in Melbourne, Sydney, and other high economic cities, the options are more than cities like Perth, Adelaide, etc. Therefore, you have to approach such agencies that have the potentiality to meet your requirements.

Now let’s discuss what all services do a creative design agencies offer:

1. Logo Design:

A logo design is the core asset of any brand. It needs to capture attention and create a strong initial impression. As it is the base of your brand identity, it needs to be momentous to segregate from your competition and catch your customer’s attention. So, to create a distinct logo design for your brand, you need expert hands to get it executed.

Source: behance.net/gallery/105120715/Julio-Alves-Personal-Trainer-Brand-Identity?

Source: behance.net/gallery/128198917/Letter-L-Hanger-Logo?

Source: 99designs.com/blog/creative-inspiration/cafe-and-coffee-logos/

Source: pinterest.com

Source: in.pinterest.com

Source: 99designs.com

Source: 99designs.com/profiles/juliafernandes/designs/1799915

Source: behance.net/gallery/84630591/GRIT?

Source: behance.net/gallery/106014479/Hakuna-Logo-Identity?

Source: behance.net/

2. Packaging Design:

The product packaging design plays a very crucial role in marketing your items in the retail environment. Similarly, as we discussed in logo design, the primary thing you must note is that the catchier is your design, the better it will attract your targeted audience. A professional design agency will always have expert teams who have the capability to implement a design that will make your brand stick out in the market.

Source: packagingoftheworld.com/2020/08/fit-and-flex-granola.html

Source: behance.net/gallery/98274041/Stellas-Fantasy-Gift-box?

Source: packagingoftheworld.com/2015/07/start-cereal.html

Source: behance.net

Source: dairyfarmers.com.au/products

Source: pinterest.com

Also Read: Types of Food Packaging with 101 Delicious Examples

3. Product Design:

We live in a materialistic society; as our community is primarily globalised now, product design has enhanced substantially than ever before. Your product design needs to make users even take it in their hand to feel it and thus get connected with your product.

Although we need our goods to be basic, what we desire becomes a new chapter. Great product shape design always meets both our needs and desires to get a pitch on uncontrolled consumerism.

Source: in.pinterest.com/

Source: behance.net/

Source: packagingoftheworld.com/2016/08/bee-sweet-honey-concept.html

Source: packagingoftheworld.com/2020/06/zem-kitchen.html

Source: packagingoftheworld.com/2016/12/hoseo-university-student-projects-december-2016.html

Source: packagingoftheworld.com/2019/10/harmonieux.html

Source: packagingoftheworld.com/2018/03/skaphia.html

Source: packagingoftheworld.com/2019/08/mucin.html

Source: packagingoftheworld.com/2018/07/meghratun.html

Source: packagingoftheworld.com/2017/10/three-peaks-honey.html

4. Website Design:

The fourth and one of the essential services that a packaging design offers is website design. As we know, if you are planning to launch any brand, whether big or small, an excellent website is mandatory to get the initial pitch in the trade.

Website design is essential because it gives the first impression when a consumer gets into your page and influences your brand’s perception. The apprehension you make on them can either turn them to stand on your page or leave your page. Also, a good web design helps you acquire more leads on your page.

source: csrsugar.com.au/magic-making

source: liddells.com.au/

5. Brochure Design:

A well-designed brochure acts as an ideal introduction to your business. Precisely distributed brochures will definitely help in developing your company’s visibility. They are also a powerful marketing tool when getting to reach new customers.

However, creating a brochure expands your consumer’s awareness about your company also gives an idea regarding your products and services. It helps you to catch the customer’s attention with its astonishingly beautiful visual design.

Source: in.pinterest.com/

Source: behance.net/

Source: in.pinterest.com

Source: pinterest.com

Source: in.pinterest.com

Source: pinterest.com

Source: in.pinterest.com/

Source: pinterest.com

Why does Australian Business Need a Good Design Agency?

Now let’s discuss the top 5 reasons why Aussie needs a good design agency for developing their brand:

1. They Can Help You to Develop With Design Strategies:

It’s a reality in the business world that you need to execute different sales and marketing strategies to get growth for your brand. But, most Aussie entrepreneurs rarely think about design strategies that also have the same and equal importance. Engaging with design agencies can help you generate different ways of developing consumers to notice your brand.

If your hard work and strategies don’t meet your brand appeal, all the work you’ve saturated in it might go squandered. So, to give your brand the exact look and feel, you have to plan the various aspects of implementing your design strategy. Hiring a professional Brand & design agency in Australia can make the procedure easy for you.

2. They Perform Brand Audits:

Auditing is a fundamental part of a business. You need to make sure that your brand is successfully acquiring the result according to your perceptions. Some factors that give you an idea include whether it’s engaging to the right consumers, whether the colours indicate your brand’s identity, or whether your logo is effective. You’ll only get an accurate idea of all these questions once you perform an audit. (source)

3. They Establish Brand Consistency:

As an entrepreneur, you should have heard the term Brand Consistency in many stages of your brand development. Brand consistency doesn’t generally mean creating everything similar with the same colour and logo.

A design agency will showcase more comprehensive options and help you blend the same shades of colours with minute details that will reflect a difference in your branding. Doing such a pattern doesn’t only make your brand easy to acknowledge, but it also generates a professional image.

4. They Add Fresh Ideas To Your Brand:

If you plan to run your business individually and take all the responsibilities, you may be imperceptive to some ideas. It actually happens when you’re excessively close to your business.

So, if you allow the task to someone who has much knowledge and experience, they may definitely give you more inputs or ideas and make your task more productive. A professional design agency can shoot your new ideas into your business to make your brand reach the next level.

5. They are Future-Oriented:

Every established brand has room for growth. But when we look in the business world, we can see that many brands get obsolete within a short period while others bounce back. The primary reason is that they executed things without considering the future or lack of proper knowledge.

A professional design agency can help you create a brand identity and future-proof it to make it grow, transform, and change with time. The particular action makes your brand get an update with time and catch customers’ attention.

Different Factors To Consider When Choosing A Design Agency

Thus, we have discussed what a design agency is, its services, and its importance. Now let’s discuss the different factors to be considered while choosing a design agency:

1. Never Go With A Design Agency Purely Based On Price:

As you have many options in Australia to get your design works done, it’s ultimately your choice on whom you approach. Never approach a design agency just because you find it economical. You have to research them, look at their previous design works, and analyse their potentiality.

The cost of a design depends on their experience, options you are getting from them, and the design’s quality. When you go online and approach any freelancers you are unaware of; you can’t guarantee anything from them.

Consider these designs are an asset for your brand; so, get it done from the best expertise team. You’ll get the return on investment in the future times.

2. Ensure they have a Strong Design Portfolio, Backed up By A Variety of Work:

When you consult a design agency, as discussed above, get a thorough understanding of that particular agency. Ask them to display their different design works, especially in your segment; it will give you more clarity and confidence to give your work on them.

If you get the trust in the initial stage itself, it will be comfortable for both parties to go forward, and definitely, you’ll get such quality designs for your brand.

3. Look at Online Reviews:

Checking their online Google Reviews, blogs, case studies, etc., will clarify their level of thinking and insight towards work. Obviously, you won’t find all positive reviews, but analyse their thoughts on average and cross-check this in their design portfolio.

4. Understand their designing process:

Each design agencies have their own procedures and point of view towards developing a design concept. Understand their designing process and the options they offer. Ensure they have collected basic information, your inputs and appreciate your way of thinking. Only if they would able to understand your requirements, you’ll get the best output out of it.

Make sure they provide you with different design options until you are satisfied; also, guide you in post-designing aspects if required.

5. Go With An Agency You Like:

The last and most crucial point is that go with an agency you find the best for your purpose. The best method is to meet them directly and analyse the people you are working with. The main reason is that graphic design projects can take weeks or months based upon your requirement and cooperation. So, you have to develop a strong relationship with people to have a smooth functioning of operation.

You’ll get the vibe of the people and work even in your first visit itself. So it’s vital to have a direct interaction for better understanding. It will help both parties to arrive at a conclusion.

Conclusion

I believe this blog made you rethink the essentiality of design agency for your brand. As an entrepreneur, it would be an area where you do not have explored that much. But, in the competitive world, where people have don’t time to waste, they need things according to their taste and preference.

Therefore, it is essential to do proper branding for your company to get growth for your business. As Aussie’s are becoming choosier towards selecting brands and products, it’s high time to develop the latest design trends.

To know more about Australian designing concepts and the essentiality for your brand, you can visit us. With 19 years of experience, the DesignerPeople team can help you with the best designing concepts that make your brand reach a higher level.

Author: Anush Malik

Types of Food Packaging with 101 Delicious Examples

DesignerPeople — Fri, 01 Oct 2021 12:38:53 +0000

Last Updated on October 5, 2021 by DesignerPeople

https://www.designerpeople.com//wp-content/uploads/2021/10/amazon_polly_6107.mp3

Whether man-made or not, while getting deeper, each food has some captivating backstories. When it comes to Aussies, it’s a food fact that the native Aussies consume the wood-eating larvae at a time.

No matter it’s Vegemite or chubs, each food is considered a fast-moving consumer good (FMCG). Aussies’ desire for food is world-famous; as the country has a mixture of all kinds of cuisines, people have a lot of choices in all divisions.

Therefore, have you ever think as a food business person, how do you persuade your consumers and acquire them to stick to your product rather than trying their usual favorite foods again.

Food packaging in Australia, especially in Sydney, Melbourne, and Perth, has different standards of packaging when compared to Mackay, Bunbury, etc. As the number of brands in the major such cities is higher, so are the competition. Thus, brands invest more in packaging design and other branding to become the top in their region.

For example, your food packaging is a significant element that first influences your user’s decision-making process in a retail store or supermarket.

Questions to ask before you choose the type of packaging

Every people have their own taste and preference in their favorite foods. For example, you might have your favored choice in milk or favorite kind of pasta, and when you splurge some ice cream, you’ve acquired many favorites that you must get into.

But have you ever think what all factors you consider if you try a new type of milk, pasta or ice cream? Taste, aroma, and other benefits, of course, but the food packaging is one of the primary elements in swaying your buying decision.

However, it is essential to ask yourself some of the fundamental questions while designing your food packaging:

Who is your target audience?
How will users consume the food?
What type of packaging would be appropriate?
How will your packaging give a feel to your consumers when they get in hand?
Whether you should visualize the food itself in the packaging?

Though these assessments don’t give an extensive idea of how to create your packaging, they’re the best prospective to start when thinking about your food packaging from scratch.

Also Read: Branding Package: Branding Guide For Australian Business

Different types of food packaging in Australia

Now let’s discuss some of the packaging that are commonly used in food packaging in Australia:

1. Boxes Packaging

Boxes are one of the most common and productive forms of packaging, especially the most convenient form of transportation of a food product. There are different forms of box packaging company’s use in food packaging like paperboard, corrugated, plastic, rigid boxes, etc.

The significant benefit of food packaging is that it can put back the product decadence, hold on to the beneficial effects of processing, extended shelf-life, and increase food quality or safety.

Box of cereals, pizzas, snack crackers and other food items transported in bulk are some of the examples of foods packaged in boxes.

Source: pinterest.com

Source: behance.net/gallery/110087357/Global-packaging-2020-2021-for-Dodo-Pizza?

Source: packagingoftheworld.com/2015/06/hubbards-outward-bound.html

Source: packagingoftheworld.com/2015/07/start-cereal.html

Source: packagingoftheworld.com/2018/07/pizzaria.html

Source: behance.net/gallery/98274041/Stellas-Fantasy-Gift-box?

Source: behance.net/gallery/116484581/Dough-Doha-Cookies?

Source: behance.net/gallery/124595739/LOTTE-HOTEL-HANOI-MOONCAKE-PACKAGING-DESIGN-2021?

2. Glass Packaging

Glass is intensively favored as a packaging material due to its possessions like recycling reuse and impartial reacting nature. It protects foods and beverages for a long span also keeps them away from contamination.

Glass is effectively dormant and impermeable, making it one of the best of all the packaging materials. Another benefit of glass packaging is that there will be no chance of risk of any of the harmful chemicals present in the foods or drinks that are packed in the glass.

Some of the best examples of glass packaging are prepared baby foods, dairy products, processed fruits, sugar preserves, condiments, or beverages like water, beers, spirits, etc.

Source: packagingoftheworld.com/2021/09/the-bear-honey.html

Source: packagingoftheworld.com/2021/09/cocina-la-luisa-jimmy-churri.html

Source: packagingoftheworld.com/2021/08/8track.html

Source: behance.net/gallery/117604147/Devils-Botany?

Source: packagingoftheworld.com/2020/02/piccadilly-condiments-comestibles.html

Source: packagingoftheworld.com/2017/06/tamek-seker-ilavesiz-jam.html

Source: packagingoftheworld.com/2020/07/flower-honey.html

Source: pinterest.com

3. Plastic & Paper Bags Packaging

Another most important and typically used packaging material is bag packaging. The bag packaging is classified into a broader number of varieties, including plastic, paper, aluminium or foil, poly bags, etc.

The significant benefits of the bag are it ensures that the food product is well-preserved using the packaging until the time of sale. It also protects the products from oxygen, light, moisture, dust, odours, etc. It is also accessible to transported and space-efficient, making it the best form of packaging for takeaway and delivery of food items.

Food items like groceries, snacks, meals and other consumable products are the best examples of bags packaging.

Source: pinterest.com

Source: packagingoftheworld.com/2018/06/la-patita-polola-wholemeal-bread.html

Source: behance.net/gallery/126938279/EDISON-COFFEE-CO-COFFEE-BAG?

Source: packagingoftheworld.com/2016/02/bag-in-box-viajes-de-un-catador.html

Source: behance.net/gallery/16694135/studio-couche?

Source: behance.net/gallery/123420703/Shopping-Bag-Design?

Source: behance.net/gallery/121384523/Starbucks-Paper-Bag-Design?

Source: packagingoftheworld.com/2018/10/schulstad.html

4. Can Packaging

Canning is a robust, intact method of food preservation if carried out properly. In such packaging, foods are usually sealed in the can and then heated to a temperature that destroys unfavorable microorganisms, health hazards, or other substances that roots the food to spoil. Thus, as long as the food is sealed, it is protected, and no other substance can get into the food.

However, canned foods are also one of the best nutritious options when fresh foods aren’t available. They provide vital nutrients and are magnificently convenient. Sweets, fresh meals, beverages, etc., are some of the best examples of can packaging.

Source: packagingoftheworld.com/2021/06/ohana-beer.html

Source: packagingoftheworld.com/2021/05/tetleys-no4-premium-lager.html

Source: pinterest.com

Source: packagingoftheworld.com/2021/06/blue-point-brewing-rastafarye-ale.html

Source: packagingoftheworld.com/2021/08/uphill-cold-brew-coffee.html

Source: packagingoftheworld.com/2021/07/river-cottage-and-stroud-brewery-hop.html

Source: packagingoftheworld.com/2021/09/mac-jacks.html

Source: behance.net/gallery/122121717/Jitterbug-All-natural-apple-cider-vinegar-seltzer?

5. Flexible Packaging

The increasing price of conditional and the material cost of food production has increased the requirement of resource efficiency. Flexible packaging enlarges food shelf-life by controlling the carbon dioxide, humid and oxygen penetration to hold on to the natural freshness of food products for a more outstretched period.

The advantage of flexible packaging is that it requires less energy to produce and transport, also generates more minor quantities of greenhouse gases on its production to market. The main ingredients used in flexible packaging are polymer films, Kraft paper, Aluminium foil, cellulose and other plastic films. The primary examples of flexible packaging include pouches, liners, bags, seals and sample packets.

Source: packagingoftheworld.com/2020/08/fit-and-flex-granola.html

Source: packagingoftheworld.com/2021/05/cafe-flor-da-mogiana.html

Source: packagingoftheworld.com/2021/09/peak-dried-fruit.html

Source: packagingoftheworld.com/2021/09/fndk-ambalaj-tasarm.html

Source: packagingoftheworld.com/2018/02/warburtons-sandwich-thins.html

Source: packagingoftheworld.com/2017/03/caza-de-tortillas.html

Source: packagingoftheworld.com/2021/08/cafe-soul.html

Source: packagingoftheworld.com/2021/08/eta-ripples-redesign.html

6. Sustainable Packaging

The wastage of food has become a solvent, and social problem also becomes a vital environmental issue. Its habitat impacts, such as blue water and high carbon footprint, are the typical signs led by food waste.

Sustainable food packaging has become not only an option but an essential. Regardless of the packaging material, it is vital to consider sustainability as a decisive factor in material selection from the present scenario.

The best examples of such packaging are single-serve pouches, washable fresh fruit packaging, Take-out packaging, and many more.

Source: packagingoftheworld.com/2021/09/orekhprom.html

Source: pinterest.com

Source: packagingoftheworld.com/2020/09/kokoc-coconut.html

Source: packagingoftheworld.com/2019/01/cheong-kim-chuan-snacks.html

Source: behance.net/gallery/125128013/Sun-is-shining?

Source: behance.net/gallery/98643319/Kuli?

Source: behance.net/gallery/124693255/Moose?

Source: packagingoftheworld.com/2021/03/cambio-roasters-k-cups.html

Food Safety Guidelines in Australia

Australia follows strict regulations and standards to ensure the best foods are delivered with proper hygiene at all levels. The Food Standards Australia and New Zealand developed the level of food called the Food Standard Code. The government regulates labelling that carries on package foods, including caution and advisory labels.

The food safety standards focus on the incidence of food poisoning illness. They put forward commitments to Australian food businesses to produce sheltered food to ensure health and hygiene obligations on food representatives.

The organizations like NGOs, Charity, community groups, interim events and home-based start-ups are exempted from some of the primary conditions in the food safety standards. Moreover, FSANZ has also generated separate guidelines or standards for food businesses in the primary production and garbling sectors.

Conclusion

Thus, we hope you get an exact idea of the different types of food packaging materials and how to decide the proper material to be used based on your products.

Designing food packaging is not like any other type of packaging. Because of food safety standards, indulging in the information required and deciding on the types of materials used, it is advisable to approach a specialized designing agency, especially in FMCG sectors.

We, DesignerPeople, have the experience of more than 18 years of in the FMCG industry; we have a dedicated team who are highly professionals in this industry and help you in each element of branding of your food products. Connect us, and our team will get in touch with you and guide you in achieving your goal.

Author: Megha Malik

Branding Package: Branding Guide For Australian Business

DesignerPeople — Tue, 24 Aug 2021 11:56:55 +0000

Last Updated on August 26, 2021 by DesignerPeople

https://www.designerpeople.com//wp-content/uploads/2021/08/amazon_polly_5884-1.mp3

When it comes to beginning a business, a branding package can often be an afterthought. Yet, there are many other aspects of building a brand that demands attention, from website design to your marketing strategy, for better smoothening of business.

Before you step into brand designs, it is essential for you to need a vigorous branding package. However, what does a branding package includes? It is a significant aspect you need to think about while developing a brand.

When it comes to standing out and getting recognized in the market, there’s nothing more important than your brand. With creativity and skill, a brand can set up an identity that sets itself apart from the competitors and sparks a connection with the audience.

For example, if you connect your favourite brand with something, what comes first to your mind? It might be the logo, branding, advertisements you had seen, or any campaign they had developed in media channels. These are all components included in the standard branding kit.

Over two-thirds of shopping decisions are made within a short time itself. Because of this, packaging has a crucial role to play in attracting attention and persuading shoppers. In fact, customers are drawn to products that look good; therefore, packaging has a critical role in the triumph or failure of the product.

Just take the example of cigarette packaging in Australia. In 2016, the Australian government moved to institute a plain packaging law for cigarettes that moved the logos, styling, and even the company’s typefaces. Such a move resulted in the most significant smoking decline that Australia has seen in over 20 years. (Source)

What is a branding package?

A branding package is a regulation of digital and physical resources evolved to establish a brand’s image. Each item in the package reflects the desired style that brings together a company’s assets and communicates a cohesive message across channels. The consistency of these details helps define your brand, builds trustworthiness and security amongst your audience.

Now let’s discuss the services included in a branding package:

11 Services Included In A Branding Package

A branding package isn’t always a stiff service that you need to buy. Instead, it’s about developing an approach to your branding, using it throughout your products and interconnections with the consumers.

1. Logo Design

The logo is the foundation of your brand’s elegant and company alliance. As an intrinsic part of your visual identity, you need to invest more in the quality of the logo design, as this will set the path for the rest of the branding to follow.

A logo and brand design are closely associated such that any logo is an essential part of visual brand identity. However, a branding agency always offers logo creation as one of its primary services.

Ideally, the logo design needs to be clinched before other branding elements are explored. However, from initially onwards, a logo will build a strong association with your company and services.

More than 42% of consumers stated that a logo effectively conveys a company’s personality. Therefore, make sure that you wisely invest time to create a quality design logo for your organization.

Source: dribbble.com/shots/7058732-Camping-Australia-Logo

Source: 99designs.com/profiles/milenavuckovic/designs/304023

Source: logowik.com/tourism-australia-vector-logo-1700.html

Source: alfalfastudio.com/2012/03/22/recollection-australian-graphic-design-from-1960-1980/

Source: en.wikipedia.org/wiki/Woolworths_Supermarkets

Source: designcrowd.com/design/18839262

2. Colour Palette

A brand colour palette is a vital part of developing a successful business identity. The shades you use to constitute your company in its logo, website design will help to support the defining elements of your business and make you more recognizable to your consumers.

Certain shades are ordinary in specific industries. For instance, you’ve most likely to see the combination of red and yellow in fast food companies; also, you’ll find that blues appear more frequently in financial businesses and those that require a higher level of consumer trust.

Finding the right colours for your corporate identity colour palette will ensure that your consumers have an easier time keeping your company top of mind.

The national colours green and gold hold a treasured place in the Australian imagination. In association with Australian sporting achievements, the national colours have solid environmental connections.

Gold conjures images of Australia’s beaches, mineral wealth, grain harvests, and the fleece of Australian wool. At the same time, Green evokes the Australian landscape’s forests, eucalyptus trees, and pastures.

Source: behance.net/gallery/118185567/Diamond-jewelry-logo-design-Branding?

Source: behance.net/gallery/103278133/LINEA-BLU-CSM-Brand-Identity?

Source: visme.co/blog/logo-color-schemes

3. Email templates

In the current scenario, a more significant part of the business operations happens online. Therefore, it is essential to use email as one of your marketing channels.

Email templates give you a way to develop your brand right into the template itself – your colour, logo and design aesthetic live within the template. By using such templates, you generate professionalism for your brand and create an identity for your clients.

As it’s visible in e-commerce platforms, the branding tool of every online store is incomplete without brand email templates.

Therefore, if you collaborate with different B2B and B2C companies through emails, don’t hesitate to use this branding package option to brand your business.

4. Website

A well-branded website will increase the total value of your company by allowing you to enter the customers quickly. Branding – be it a consistent tone and visual elements, active social media accounts or an appropriate font choice – is the key to standing out among your competitors.

We are aware that a website isn’t the principal object of business branding packages. However, if you find a professional design agency, they will provide you with website design as a branding key option.

Studies state that 88% of online consumers are less likely to return to a site after a bad experience. (Source)

In this digital world, most offline organizations also work on their online presence to inflate their target audience and promote their product. Hence, a voguish, creative and informative website is essential to sustain in the market.

source: belvitabreakfast.com

source: liddells.com.au/en

Also Read: Brand Refresh or Rebranding: What’s Good for your Business?

5. Typography

Fonts are powerful; therefore, selecting fonts for your brand requires a lot of concern, and you need to choose wisely.

Most organizations ignore typography, as they found it not crucial for their brand.

Typography is the method to connect who you are and how you communicate to the world. Each typeface, such as script, serif, etc., can convey a different feeling as what colour conveys emotion.

It also creates a particular context and has a confident personality. Therefore, it is necessary to work on your typography to express the essence of your brand.

The emergence of the font gives off a specific mood and feels, which can alter the effectiveness of your document. Learning to predict how your font choice might make your audience feel is another way to ensure your document achieves the effect you are going for.

The serif fonts such as Baskerville and Garamond gained the highest stable, practical, mature, formal traits. On the other hand, fonts such as Monotype Corsiva and Comic Sans scored the highest for youthful, happy, creative, casual, etc.

Certain personality traits of specific fonts are also stood out. For example, you’d rather use Monotype Corsiva to show politeness than use Arial. On the other hand, Georgia and Cambria scored high practically, but you’d want to avoid impact as you’re likely to appear rude.

You can approach a professional logo design agency to create appropriate typography to help your brand in the promotion.

Full Name: Sans serif

Source: DownLoad

Full Name: Slab serif

Source: DownLoad

Full Name: Steiner Light

Source: DownLoad

Full Name: Garamond

Source: DownLoad

Full Name: Baskerville

Source: DownLoad

Full Name: Script

Source: DownLoad

6. Letterhead

It doesn’t matter what form of imparting you’re sending; your letterhead acts as a minuscule advertisement. It broadcasts your brand, helps customers contact you, and serves as a prompt of why they purchase your products in the first place.

Adding a phrase to your letterhead increases its effect. For example, when a letter, invoice, or direct mail communication arrives on your company’s letterhead, it demands more attention than if printed the same mailing on plain paper.

If you send multiple email attachments or direct mail marketing, it is advisable to make a customized letterhead. It will make your message more memorable and increase response rates if you follow this branding package element.

Source: behance.net/gallery/125540999/M-A-R-I-S-C-O-S?

Source: behance.net/gallery/118601953/Branding-DJOY?

Source: behance.net/gallery/124951711/Nasr-Civil-Works-Stationery?

Source: behance.net/gallery/125197459/AbdolJavad-Visual-Identity-Jewelry?

Source: behance.net/gallery/125043897/Nur-Markaz-Logo-Stationery-Design?

Source: behance.net/gallery/38702879/Roxy-Flour-Mills?

7. Brochures

Brochures are excellent marketing tools when reaching out to new consumers. A well-designed brochure serves as an ideal introduction to your business.

Brochures form an essential part of the traditional printed marketing collateral, despite the growing popularity of online marketing initiatives. A well-designed brochure is very much a collectable item, not only for its stunning visual effects but also for loads of product-specific information featured in it.

In fact, brochures aren’t included in all branding packages; therefore, if you want to start a direct mail campaign or distribute marketing materials through any other channels, it’s better to approach a design agency.

Source: shirinraban.com/fujisan-chef-select

Source: pinterest.nz/rozdesign/diecut-brochures/

Source: behance.net/gallery/102085855/CASCOLA-Brand-Identity-Logo-Design?

Source: behance.net/gallery/125540999/M-A-R-I-S-C-O-S?

Source: pinterest.com

Source: behance.net/gallery/89056227/Grante-Wine-Catalog

8. Business Cards

The business card represents your company’s brand. It not only does convey crucial contact information such as name, title, email, website, address and phone number, but often it is also the first exposure to the overall image of the business.

Business cards are the final touch on an excellent first impression. One study found that 72% of people judge an organization or person based on the standard of their business cards; Moreover, 39% of people said they would not do business with a company that had a cheap-looking card.

Even if you are a small or large firm, a business card has a vital role in your company’s identity. Therefore, while creating a card, make sure that it gives a better impression to your customers.

Source: packagingoftheworld.com/2021/05/relish.html

Source: packagingoftheworld.com/2020/11/kelly.html

Source: behance.net/gallery/109031445/Cofrico-Branding-Packaging

Source: packagingoftheworld.com/2020/11/edge-nutrition.html

9. Packaging Design

In some instances, a branding package heavily depends on a product package. As a result, most organizations believe that packaging design is as important as the brand itself.

The product packaging design plays a vital role in branding your items in the market, both online and offline. One thing to be aware of is that the catchier the design is, the more audiences it will attract.

Moreover, good packaging will always enable you to differentiate the products from your competitors.

Packages have a strong influence on the decision-making process of the consumer. Furthermore, people often buy something only because of the product’s appearance.

For example, in Swedish, a small oat milk company OAT –LY, believed in the power of packaging design. They pursued a good percentage of their limited marketing budget into their packaging, thus, making it one of the central vehicles for advertising their product and its benefits.

Moreover, the Australian packaging Covenant organization decided to recycle packaging and support brand owners to design packaging that is recyclable at end-of-life.

Source: devondale.com.au/en/products

Source: liddells.com.au/en/products

Source: dairyfarmers.com.au/products

Source: margaretriverdairy.com.au/our-products/

Source: woolworths.com.au/shop/productdetails/812505/burgen-gluten-free-sunflower-chia-bread

Source: davidsonbranding.com.au/case-study/yumis-brand/

10. Style Guides

A style guide is a type of document which provides recommendations of how your brands needed to be presented from both a visual and language perspective.

The purpose of a style guide is to make sure that multiple contributors work in a cohesive way that reflects the corporate style and ensures brand consistency with everything from design to writing.

Having a style guide ensures you create a consistent brand experience that doesn’t confuse your audience.

These brand specifications also generate a foundation that can easily hand over to designers, marketers, web developers and community managers to ensure everyone does their part in representing a combined brand front.

11. Social Media Branding

Through social media, organizations can interact with customers and other groups. By effectively highlighting your esteemed company through Facebook, Instagram, Twitter, etc., you can keep your current customer’s attention while also gaining visibility with new customers. Thus, you can increase traffic and recognition on your websites.

While creating social media, you need to keep it simple and utilize visuals such as logos or other designs. For example, design a cover photo that suits your website and follow the same pattern in all your pages so that you can create an identity.

Also, make sure that your visuals not only are consistent and related to your company, but they should also capture your customer’s mindset.

Source: instagram.com/tamarvalleydairy/

Source: instagram.com/burgenbreadau/

Source: instagram.com/csrsugar/

Source: instagram.com/dairyfarmersau/

Source: instagram.com/csrsugar/

Source: instagram.com/tamarvalleydairy/

Why do businesses need a branding package?

Have you ever thought of why you need a branding package? Does that make any impression on your business? Yes, as we have discussed, your package signifies the image of your business. Therefore, it plays a significant role in the further development and growth of your organization.

Now let’s discuss different reasons why your business needs branding packaging:

1. A brand package generates a unified message across your company’s various channels:

The aim of branding using a unified message is to ensure that your customer gets constant messages about your organization and your brand in every form. The strategy builds on the concept of integrated branding, which demonstrated the benefits of using consistent creative themes across all marketing channels.

Suppose you’re redesigning your website, posting to social media or creating strategies; having a business branding package makes sure that you have an amalgamate message regardless of to whom you’re interacting with or what channel you are using to interact with them.

Therefore, it is essential to create consistency and uniqueness while creating messages for your organization.

2. Branding package helps you stand out from your competitors:

Packaging has a significant impact on sales. So if you’re creating new packaging, you must make it as ideal as possible.

Getting your packaging right can improve the perception of your brand and help your product make more sales with particular demographics. Moreover, it is crucial to stand out from your competitors; hence, place more creativity to make your products stand out and generate more sales.

Studies found that consumers unconsciously associate higher quality packaging with a higher quality product – so before even experiencing your product, they can already consider it better than those of your competitor’s simply by the packaging quality.

3. Add more value to your business:

By creating a solid branding package, you can add more value to your business. You might be wondered of how we can do this?

As we discussed, your packaging is the first impression on consumers who are even unaware of your product or brand. Therefore, if you want to add more value to your business, then designing good packaging is one of the best options you can choose.

It’s stated that how you package your brand affects how your brand is perceived or interpreted. A solid visual branding system can make a small organization more powerful or demonstrate a large company’s strength.

In fact, people are willing to pay more for a branded product rather than an unbranded one. Though there are different marketing reasons, the foremost reason is trust.

Branding packages from DesignerPeople

Now, you might have got a proposition of how vital branding packages are for the development of your business.

It doesn’t matter how compact or gigantic your organization is; if you do not have quality packaging for your products, it’s high time to think about it.

With the massive competition in the market, it’s essential to adapt to changes with the trend. If you fail in this, then you might be considered as outdated. While coming to the branding package itself, the concept has changed a lot. Therefore, it is essential to convince your customers of creativity and new designs.

In such a situation, you find the importance of a brand design agency australia to develop your product. When you look into the market, you can see the difference between packaging from a professional agency and other sources. The significant reason is the systematic approach towards the project, knowledge and skills of expert hands that made it different from them.

Are you still confused about designing an eye-catching branding package? We are there to guide you. We, DesignerPeople, are in this industry for more than 18 years, gratifying our clients ranging from SME’s to top brands across the country.

Conclusion

I hope this blog has made you re-think your product packaging. Most organizations initially don’t invest much in packaging as they don’t realize how important it’s for their business. But, later, when they understand the importance, it would be more complicated for them to replace it.

Therefore, make decisions wisely to develop your brand value among customers. But still, confused about how to approach you can connect us today. We’ll be contented to help your brand to grow.

Author: Anush Malik

Brand Refresh or Rebranding: What’s Good for your Business?

DesignerPeople — Mon, 12 Apr 2021 13:29:31 +0000

Last Updated on September 16, 2021 by DesignerPeople

https://www.designerpeople.com//wp-content/uploads/2021/04/amazon_polly_5892.mp3

2020 was a turbulent year for all businesses irrespective of their sizes worldwide, and Australia was no exception. Australian organizations in 2020 show new, exciting branding trends emerging that could have lasting implications for the future success of your strategies that is rebranding and brand refresh.

With the rapid change that necessitated flexibility and adaptation, it is wise to either select one of them to decide the company’s fate. At a time of uncertainty, Australian brands and consumers are still confused whether to adopt rebranding or refresh the brand as per the changing environment.

DesignerPeople Australia is a branding agency with a team of strategists, researchers, marketers, designers, and client managers who believe in the brand’s transformative power. It is not only a job for us. We love what we tend to do! We also look forward to understand and empathize with the business pain points and work our best to offer the best-optimized solutions.

We majorly believe that building strong, successful brands requires equal parts of science and imagination. DesignerPeople combine research-derived insights, robust and strategic discipline with a very healthy dose of creative excellence to institute your brand’s unique essence.

Rebranding or Brand Refresh: The Difference

In today’s world, it’s not enough to identify leads and convert them into sales. A modern solid brand ensures customers stay connected with them for the long term and act as an influencer who understands the audience’s needs along with their pain points.

Irrespective of the company’s size, these goals are not possible to achieve if you don’t stay in touch with your audience and don’t adjust your brand to its preferences, which constantly change. Hence companies often have to choose between rebranding or brand refreshing.

Now, what are these terms basically, which looks very similar but are different? Let’s discuss them.

If you want to upgrade yourself and look appealing to your current audience, then the best solution is to act according to specific market conditions. If you don’t, your offerings are lost. Brand Refresh will include changing your slogan, tweaking your logo and fonts, adjusting the colour combinations, and updating marketing materials. It’s a simple way to preserve the existing brand’s integrity while making it more relevant and reaching a wider audience.

While rebranding goes beyond it, here, you will change the complete brand image of your company. You need to craft a new brand story, values, objectives, target audience, market and many more significant changes. Rebranding is necessary when companies merge or when they plan to conquer a new industry.

What is Rebranding?

When you plan to ditch your complete old wardrobe and replace it entirely, rebranding is a total transformation. Tearing down the old brand to building from scratch is a consuming, often costly affair, and should not take it easy. When not carried out productively or with purpose, brands risk alienating or confusing their existing customer base or employees.

McDonald’s is looking at its brand from top to bottom, inside and out.

The goal is not simply to become a friendlier place to get cheap food. Instead, the strategy will focus on the entire organization to create better value for the customers, provide better customer service, employ higher impact marketing, and embrace long-term sustainable operations.

Rebranding Strategies for a successful makeover of your brand

1. Reason

Identify the purpose of why the company wants to rebrand itself. Is it because of merger acquisitions, complete brand mission, vision to get changed, repositioning, changing markets, or out-dated brand image? Any of these reasons can be the reason for rebranding. The purpose should be justifiable. Only then strategies are applied.

2. Research

Research is the best way to understand market, competition, external and internal environmental factors. Research minimizes the risk of confusing your customers when they encounter the changes; you can also strengthen their brand image and loyalty by involving them in your brand story.

3. Analyze the market and competition

Monitor the trends in the market and the new trends in food branding to stay well informed and contemporarily upgrade. However, don’t go after the latest branding trend if that does not speak about your company values and brand identity. Please don’t follow the directions and blindly analyze them. Always try to understand them and then apply them in real-time.

4. Create your new identity

Consider the below points before your rebrand moves ahead in the process:

What is the brand story of your brand
What is your company’s target audience
Check on brand objectives
What are your competitors
What are brand objectives, vision and mission

Rebranding creates an authentic or unique brand that is a magnificent chance to stand out in increasingly crowded marketplaces also gain clients and consumers’ attention.

Also Read: Australian Food Branding & Packaging Design – A Complete Guide

5. Announce your new brand identity

When the rebranding is complete, it is also essential to announce it correctly, make sure you stay transparent and share the purpose of rebranding with your target audience honestly.

It is necessary so that customers have clarity and don’t get confused with the situation; hence this will strengthen your brand recall, loyalty in the longer run.

Consider the rebranding process as an excellent opportunity to improve your company’s identity or values, both internally and externally.

Rebranding Examples

1. DUNKIN’

It is an example of rebranding as it modernizes customers’ experience while staying true to its heritage. From inside the store to the outside, logo redesign, packaging design, store remodels, also brand messaging on all advertising and marketing channels.

source: underconsideration.com/brandnew/archives/new_name_and_logo_for_dunkin_by_jones_knowles_ritchie.php

2. Domino’s

A few companies started using chat bots to intake via social media, meeting customers where and how they invested their time. It focused on fixing what customers didn’t like about their products.

It tapped into new technologies to show customers to whom you are committed to their needs now and in the future.

source: clipartstation.com/dominos-pizza-clipart-6/

3. Hewlett Packard

It announced its split into two separate entities: HP, Inc. and Hewlett Packard Enterprise (HPE). The M mark and proprietary typography developed for HPE signals lead to a new language and computing technology fundamentals.

source: underconsideration.com/brandnew/archives/column/reviewed/index.php?page=101

4. Airbnb

It replaced the old brand logo with a new one; they changed the brand font and created a bespoke colour called Rausch. The new icon “The Bélo” highlighted four principles — People, Places, Love, and Airbnb, blended into a single “A” shape.

source: underconsideration.com/brandnew/archives/new_logo_and_identity_for_airbnb_by_designstudio.php

What is a brand refresh?

The brand refresh is like giving your company a fresh lick of paint, a new look, and a fancy new logo.

To the idea a little further, a brand refresh might include:

I was tweaking your current design or logo.
You are updating your slogan.
You are changing your colour pallet.
Refreshing marketing materials.
We are using a new font.

Elements of a Strategic Brand Refresh

1. Discovery and research

The most priority step in any process starts from research. Always self analyze yourselves how you are different from competitors. Ask your employees, customers, experts of company everybody about such questions which will give you an insight of company knowledge through questionnaire, face to face interview and many more.

The research will help you get honest about the market, uncover what actual differentiators you access, and observe the overlap between the internal and external perspectives.

2. Buyer persona development

Here it helps you understand how to communicate with your target audience creatively so that it focuses on leads and the overall growth of the business.

Customers’ minds are critical to space to stay, and it is not an easy task to do, but proper intime strategy will always help.

3. Competitive analysis

Never underestimate your competitors. They are the one who can give you an idea about a lot of things easily just by observing them.

You need to know them correctly to create your distinct identity in the market. Their brand guidelines will guide you in understanding their personality and how you can add your value proposition to gain your competitive advantage over them.

4. Brand identity update

Consider brand refresh is like a facelift, leveraging existing brand equity while expanding the look, feel and messaging with new treatments and positioning.

As per the market trends and updates, the brand identity should get an updated logo, colour palette, styles, photography, fonts, textures, and other brand elements foundational to conveying the essence of your brand.

5. Brand audit

A communications audit is mandated to ensure that the new system gets applied consistently across every touch point. Everything that was identified audit will be updated to reflect the new brand. You will want to evaluate existing communications and develop a punch list of all the items that need to be updated.

Brand Refresh Examples:

1. Starbucks

In 2011, Starbucks dropped the name “Starbucks Coffee” from logo design and became: minimalist, experiential, and about much more than just coffee.

source: 99designs.com/blog/logo-branding/logo-evolution-famous-brands/

2. Mastercard

The interlocking red and yellow circles, which are recognizable, completely removed its name from the new mark. The resultant brand is thoroughly modern and yet steeped in a legacy of integrity.

source: in.pinterest.com/pin/360006563970413902/

3. Walmart

It was changed from bold, capital, dark shades to a more calm, family-friendly, lower case to give a welcoming feel and emotion.

source: in.pinterest.com/pin/373376625354767425/

4. UPS

UPS changed their logo to make it more modern, with new colours and shapes. Though the primary badge shape has remained the same, the use of colour and shading helps it to appear more 3D and engaging.

source: in.pinterest.com/pin/523121312953374063/

Some more Examples:

Source: ppastemagazine.com/design/the-10-biggest-rebrands-of-2014/#10-monster

Source: brandstolife.com.au/brand-refresh/

Source: pastemagazine.com/design/the-10-biggest-rebrands-of-2014/#10-monster

Source: ignytebrands.com/refresh-or-rebrand/

Source: packagingoftheworld.com/2017/11/strike-brewing-co-rebranding-concept.html

Source: behance.net/gallery/73078291/Fior-Di-Salento-Rebranding?

Source: ignytebrands.com/refresh-or-rebrand/

Source: packagingoftheworld.com/2019/08/sam-mineral-water-rebranding.html

Source: packagingoftheworld.com/2020/08/holsten-rebranding.html

source: packagingoftheworld.com/2019/07/maxines-heavenly-redesign.html

source: packagingoftheworld.com/2020/08/alti.html

source: packagingoftheworld.com/2019/02/moya-semya-fruit-drinks.html

source: packagingoftheworld.com/2016/05/hollandia-refreshed.html

source: packagingoftheworld.com/2016/12/suvalan.html

source: packagingoftheworld.com/2020/08/valio-cheese-redesign.html

source: packagingoftheworld.com/2016/07/god-morgon-fiber-drink.html

source: packagingoftheworld.com/2020/05/skinka-rebranding.html

source: packagingoftheworld.com/2020/05/radio-butter-rebranding.html

source: packagingoftheworld.com/2019/08/hlebny-dom-redesign.html

source: behance.net/gallery/112447553/Rejuvenation-Becherovka-Fruits-Herbs?

source: packagingoftheworld.com/2018/06/atlantica.html

source: packagingoftheworld.com/2019/06/vitalad.html

CONCLUSION:

Rebranding and refresh have their advantages and disadvantages. But it is essential to have a strong brand displaying positively in your target audience’s minds and differentiates your firm from others.

To ensure that you achieve that brand goal, it’s crucial to consider the above elements. If you are still not sure then connect with us today, we will guide you with relevant information that reflects your values and offerings.

You can even visit your competitors’ sites to see if they have recently rebranded that will give you an idea of competitor analysis. Take all these factors into thought, talk to all other types of clients, and you will find out if it is indeed time to rebrand.

Author: Anush Malik

10 Best Australian Food Packaging Design Examples Of 2023

DesignerPeople — Thu, 21 Jan 2021 05:16:28 +0000

Last Updated on January 20, 2023 by DesignerPeople

Consumers’ minds are very tricky place; it is tough to stay there for more time. Packaging design is no different; it reflects a good brand, high quality, reliable and value for money.

The year 2023 will be a year full of innovations where the Packaging will experiment with aesthetically and functionally.

Recent developments in food packaging have included consumer behaviour, ergonomics, materials science and more.

Australian food packaging design is majorly of simple designs. Still, they always follows the reflection of their culture, region and nationally known elements: silver fern, kiwi, nature many more in the loop.

When we talked so much about food packaging design, let us share a compiled list of some best Australian food packaging designs in 2023.

1. Murray Goulburn

Murray Goulburn Co-operative is a leading Australian dairy industry who believes in delivering better returns to farmers.

They are known for building a balanced portfolio of dairy foods proudly sold to Australia and the world. They are popularly known for their high-quality dairy ingredients, including speciality milk fats, bioactive, retail brands, including Devondale, Ascend, and foodservice products for cafes, restaurants, etc.

Their flagship brand Devondale, a popular national leader in the Australian consumer market.

Driving their work as the commitment, they are one of the first choice in operational excellence and innovation in dairy foods.

With approximately half of the products exported overseas, they focus on the emerging markets of south-east Asia, the Middle East/North Africa and China.

Source: devondale.com.au/en/products

Source: liddells.com.au/en/products

2. Fonterra

Australia is home to some of the country’s favourite dairy brands. Fonterra co-operative Group Limited is established in October 2001, following its two largest dairy co-operatives, Kiwi Cooperative Dairies and New Zealand Dairy Group, with the New Zealand Dairy Board.

In the year 2005, the company made moves towards purchasing Australian companies National Foods and Dairy Farmers. It also converted its 50 per cent stake in Victoria dairy produce Bonlac to full ownership. At this time point, $1 billion of Fonterra’s revenue was from Australian sales, which was then 14 per cent of the dairy products it sells worldwide.

3. Wilmar International

An Australian leader in the agricultural bio-industry produces more than $1.2 billion in economic activity each year.

As part of the primary leading agri-food business, they have a global network, a total supply chain offering, sustainability and safety.

Source: csrsugar.com.au/csr-sugar/our-products/

4. Lion Nathan

The brand Lion was formed in October 2009 under the name of Lion Nathan National Foods

An alcoholic beverage company operates in Australia and New Zealand producing and markets a range of cider and beer in Australia, wine in New Zealand also in United States through Distinguished Vineyards & Wine Partners.

Source: dairyfarmers.com.au/products

5. Green’s Food

An Australian based company manufacturing and distributing food products under our household brand names of Green’s, Basco, Poppin, Lowan, Lolly Gobble Bliss Bombs Sydney plant since 1978.

The famous baking range includes cakes, desserts, cakes, pancakes, topping and gravy! 100% Australian made and provided a delicious quality product with reliable results.

Source: margaretriverdairy.com.au/our-products/

Source: themueslicompany.com.au/online-store

Source: manassen.com.au/brand/the-margaret-river-dairy-company/

6. Parmalat

Parmalat Australia Pty Ltd is a national dairy company with a proud history in Australia. It is part of a global dairy institute that brings nutrition and wellness to people worldwide.

The brand has an impressive stable of well recognised, popular milk and dairy product brands.

Source: tamarvalleydairy.com.au/

Source: vaalia.com.au/products/vaalia-low-fat-yoghurt/

Source: tamarvalleydairy.com.au/

7. Mondelez

It is one of Australia’s largest food manufacturers in New Zealand, with more than 100 years of tradition. Along with a portfolio of iconic brands including Cadbury, The Natural Confectionery Co., Pascall, Oreo and BelVita biscuits.

Their corporate headquarters is based on Melbourne, Australia, and we operate five manufacturing plants in Suttontown (South Australia), Ringwood, Scoresby (Victoria), Claremont and Burnie (Tasmania).

Source: belvita.com.au/belvita-crunchy/honey-nut

Source: target.com/p/oreo-original-chocolate-sandwich-cookies-14-3oz/-/A-12959727

Also Read: Australian Food Branding & Packaging Design – A Complete Guide

8. George Weston Foods

It is one of the largest food manufacturers in Australia and New Zealand with diverse food range. It includes leading brands such as Tip Top, Sunblest, Abbotts Village Bakery, Burgen, Golden, DON, KR Castlemaine, Yumi’s, Mauri (flour, milled products, animal feed) and cleaning & hygiene solutions (Jasol).

It is a wholly-owned subsidiary of Associated British Foods Plc headquarters at Sydney.

Source: woolworths.com.au/shop/productdetails/812505/burgen-gluten-free-sunflower-chia-bread

Source: davidsonbranding.com.au/case-study/yumis-brand/

9. Asahi

Asahi is a Beverage leading in Australia and New Zealand. It markets quality alcohol and non-alcohol beverages, boasting a strong portfolio of established household brands that is innovative, new-to-market products.

Source: kingstontakeaway.com.au/product/carlton-draught-6-pack/

10. Goodman Fielder

Goodman Fielder is a famous regional food company across Australia, New Zealand and the Asia Pacific. They manufacture, package, distribute, market and sell a wide range of food products including bread, milk, cheese, chicken, flour, cooking oils, spreads, baking ingredients, ice cream and snacks.

Over 120 brands serve in 30000 outlets and 40 manufacturing sites in Australia, NZ and Asia –Pacific.

Source: goodmanfielder.com/portfolio/wonder-white/

Source: goodmanfielder.com/microsites/meadowlea-australia/our-spreads/original/

Food packaging design trends in Australia 2023 you should know:

1. Transparent Packaging

The brands & businesses can’t escape the transparency and consumer’s desire for getting the sneak peek of what is inside. After the pandemic effect, people are now more aware of making a purchase decision, and transparent Packaging renders more confidence to them.

2. Brand Story

Best packaging design will talk to customers through the compelling brand story. An excellent brand story will get connected emotionally yet conveyed in each visual branding piece for the business. The brand story will also act as a backbone of identity while it’s an effective way of telling your story most compellingly.

3. Ecommerce Packaging

E-commerce platforms have been in boom 2020 and yet going to get more explored in 2023. Companies quickly shifted their online approach to serving mankind. Packaging has been essential as this is the first and only chance many brands have to make an impression! Hence, Food sold online will have to look attractive beautiful and stand out compared to other brands.

4. Technology-enabled solutions

Food packaging comes embedded with printed QR codes, NFC chips. Smart Labels can be scanned using a smartphone to provide more information.

It tracks several parameters like pH, temperature, fermentation to ensure freshness, flavour, quality, and compliance with health standards.

5. Minimal Design

It highlights the product’s value or benefits and does not overpower customers with graphics hence classy yet straightforward packaging designs will be in a boom in 2023.

Keeping the packaging design simple not only makes the Packaging look clean but also reduces the cost.

CONCLUSION

The role of packaging design plays a significant role in Australian countries because their products are niche-made and popularly popular for their fine quality. Developing trends in the food packaging industry are highly influenced by clean, smart, convenient, and sustainable solutions.

Best time to adopt these new trends for your brands and move ahead.

Author: Anush Malik

Australian Food Branding & Packaging Design – A Complete Guide

DesignerPeople — Wed, 02 Sep 2020 11:38:10 +0000

Last Updated on September 25, 2023 by DesignerPeople

Popularly known as the country of” the Land Down Under” due to positioning in southern hemisphere makes our country more favourable for farming which includes sheep, poultry, fruits, vegetables, dairy and many more. Fine quality hand-made local wines, soft drinks and variety in beer makes us more globally known country.

Food and beverage is a massive industry for the Australian economy, both its employment and financial contributions. The cultural and ethnic diversity of Australia is reflected in the food range available.

Many speciality products have Asian, European and Middle Eastern influences and these attributes are on the packaging also. Vegan, Kosher, natural, halal and organic are catered for by food certifications and standards focused with exports to over 200 markets.

World’s leading food companies, including Unilever, Nestle Associated British Foods, DSM, Danisco, Parmalat, Mars, McCains, Simplot, and Hakubaku, have a presence in Australia, many of them for decades.

Supermarket and grocery expenses sustain to be the main avenues for consumer purchasing in this market with around a share of 68% compared to dining out and other food-related costs.

Aussies believe in quality products, and due to quality land and colossal space available, they produce a lot of crops. They are known in top 10 exports accounted for 81.6% of the overall value of its global shipments.

Australia’s population of 25.6 million people, it’s total $272.4 billion in 2019 exported products translates to roughly $10,700 for every resident in the largest country in the Oceania continent. Source

The principal imports of Australia’s in the retail sector are sourced from their closest neighbour, New Zealand. Environmental concerns, health, wellness, and the environment continues to be key purchasing factors for Australian consumers and as seen with many international markets the demand for organic, healthy, and natural products in Australia continues to multiply.

Food Packaging design

When it is about food pouch design, Aussies are very particular about what they are consuming, and they prefer organic and fresh food. Supermarket and grocery store expenses continue to be the main avenues for consumer purchasing in this market and with a share of 68% compared to dining out and food-related other expenditures.

Dining out is a way of lifestyle for most Australians, and it is estimated that more than one-third of Australian households’ total food and non-alcoholic beverage budget is spent on eating outside of the home. Almost two-thirds of Australians eat out at least once per month for breakfast, brunch, lunch or dinner.

They hate few things in general in their food such as Antibiotics/hormones in animal products; MSG; artificial preservatives; artificial flavours; artificial sweeteners; foods with BPA packaging; artificial colours; sugar; GM foods; and sodium so make sure your packaging label is communicating about these factors.

Why do we need to start?

Australia is a place known as highly developed capitalist countries in the world with massive land resources with rich products and forest coverage along with favourable climatic conditions.

Known for being 12th largest economy in the world which is dependent on mineral exports and agricultural products looking at this beautiful information, Aussies have a great opportunity to explore in the packaged food industry.

The increasing demand for convenient packaging and people need for cleaner labels will develop the need Busy and time-starved consumers in Australia increasingly prefer packages that offer convenience benefits through small-sized, on-the-go and easy to use pack formats.

Understand the potential customer ( Target Audience)

Type of industry to decide is critical because, on that basis, you can define your target audience, which is a fundamental foundation. It can be done with market research as the food industry is very vast depending on that activities are planned.

Brand positioning and its USP will define its target audience if it is for kids, young, adults and seniors. Food can also be categorised as health-oriented packed food will be targeted towards health-conscious and trainers who will prefer these products over kids.

If it is for kids, more humour and fun is added to attract kids as well as parents; the overall brand emotion is fundamental to decide the target audience.

Size the target market ( Market Research)

Depending upon the product type and its target audience, the target market is decided. If the products are handcrafted and expensive, then prominent boutiques, exhibitions, or even online is the market platform for it.

It can be a retail store or exclusive physical store whatever the market it is; research plays a very crucial role. Market research and analysis will help you to identify opportunities and challenges to face the real world.

Find a few ideas ( Consumer Behaviour)

The changing lifestyles of people and their preferences as per market changes the packaging industry will also change. The business owner should be tracking all the latest consumer behavioural as well as environmental changes to stay updated.

Example: Around 12% of the total population in Australia is over 65 years old of the total population of the country, and will continue to rise in the future. Hence this leads to an increase in the easy-to-open packaging system, which will be convenient for them. Readability and visible sticker suitable for the elderly’s vision needs the attention of the packaging supplier and adapts to it.

Refine the idea ( global food or local food)

Stay aware of your niche and establish your brand image if you are focusing on local food line or global should be decided very much prior before you actually start working. Food packaging design online is also having a massive scope in coming days looking at the pandemic situation.

Hence this will also decide your marketing, packaging and branding activities for long term plans.

Apply for ABN

It is a very important part, if you are planning to set up business in Australia, ABN is an 11 digit unique number which will help to identify your business to the community and government. To apply for an ABN you must be doing business in the country of Australia.

Business structure

Business can be set up by Sole Trader, Partnership, Trust and Company so understand where do you stand and on that basis further legal process is carried out.

Source: blog.inkjetwholesale.com.au/wp-content/uploads/2016/02/business-structure-in-Australia.png

Tax Compliance

When discussing Australian Taxation norms regarding food packaging, it is generally subject to GST when they are purchased. Later you can claim a GST credit for any GST included in the price of packaging for your business.

Normal and necessary food packaging are exempted from GST where the purpose of packaging is to just protect, contain and promote food if its special promotional food packaging then you must work separately for the tax.Read more

FSANZ Licenses

Australia has its independent statutory agency for maintaining food standards which are known as” Food standards Australia New Zealand. Its focus is to regulate the use of ingredients, processing aids, colourings, additives, vitamins and minerals.

Brand & Packaging Design for Food Business

BRAND NAME AND TRADEMARK

When we talk about food, the brand name of the food business must easily connect with the audience. Type of food should be easily identified from the name; it can be focusing on certain unique flavours, actual product name or name, which will have clarity and simplicity.

The name should be then officially trademarked as per the norms of Australia so that it’s then secured.

BRAND STORY

Today people strategically show brand story, which will inspire and connect the audience emotionally. Brand stories are always engaging. It can be related to their history, origin, USP anything which is making them distinct from the exciting storyline will attract customers.

Try to create stories with symbols, feel the emotions and then impose to visualise your product with it; this will create high brand recall value.

BRAND IDENTITY DESIGN

It is all about your brand values, culture and how you want as a businessman you want your company to be perceived by target customers.

It will include a brand logo, name, typography style, brand personality, colours, stationary everything to be consistent and in one family flow.

Source: designcrowd.com/design/19053857

Source: dicenso.com.au/tag/slow-movement-australia/

Source: logo-designer.co/voicebox-updates-logo-and-packaging-design-for-pacific-foods/

Source: pattiesfoods.com.au/

Source: dribbble.com/shots/11179868

Source: goodmanfielder.com/

Source: aryzta.com/

Source: graphicdesignjunction.com/2019/02/logo-design-inspiration-52/

Source: 99designs.com.au/stationery-design

Source: 99designs.com/blog/logo-branding/stationery-design-ideas/

Source: the-distillery.com.au/gallery/catalano-design-studio/

Source: lovelltechnologies.com/stationary-design/

PHOTOGRAPHY

The most craving part of food is its images on packaging design, the realistic photos with mouth-watering and delicious feel will make you winner here.

Does not compromise on food packet design as a graphical appearance of your product should develop the impulse buying erg in the audience while browsing around superstore. Colour, vibrant and clear picture will help you gain competitive advantages.

Source: jamandco.com.au/be-natural-granola-simply-naked

Source: boxerandco.com.au/portfolio/maggi/

Source: jamandco.com.au/kelloggs-special-k-cereal

Source: packagingoftheworld.com/2018/04/lite-loaves.html

Source: packagingoftheworld.com/2017/02/granola-crunchy.html

Source: believein.net/work/clives-brand-identity-and-packaging

Source: packagingoftheworld.com/2017/06/primavera-gluten-free-flavored-pasta.html

Source: canvas.pantone.com/gallery/86766183/Petruha-Gotovo-%28Ready%29-Package-Food-Photography

PRODUCT PACKAGING SHAPE

The shape can be innovative, which should also cater some of your pain points such as eating chips or pizza without getting your hand dirty.

The honey jar which resembles the beehive shape which will provide you with the closer look towards its purity and authenticity. Australia is famous for sustainability usage, and they know how to make the best use out of it.

Source: packagingoftheworld.com/2016/12/immune-bear.html

Source: packagingoftheworld.com/2017/03/salzburg-chocolate-werks-concept.html

Source: packagingoftheworld.com/2020/07/oryza-rice.html

Source: packagingoftheworld.com/2017/03/salzburg-chocolate-werks-concept.html

Source: packagingoftheworld.com/2020/05/gatorade-re-brand.html

PACKAGING DESIGN

The food packaging label design and food box packaging design are a source of communication between customers and brand; hence it cannot go wrong.

Invest quality time to understand what that one unique value proposition of your product is? And smartly try to imbibe it on packaging design. If it is an organic, healthy, convenient food depending on that, the colours overall brand story is decided.

Source: boxerandco.com.au/portfolio/sunricesnacks/

Source: packagingoftheworld.com/2017/08/red-rock-deli.html

Source: packagingoftheworld.com/2016/02/davies-bakery.html

Source: packagingoftheworld.com/2018/09/abbotts-village-bakery.html

Source: packagingoftheworld.com/2017/02/bubs-organic.html

Source: packagingoftheworld.com/2020/03/timtam-crafted-collection.html

Source: packagingoftheworld.com/2019/12/arnotts-tim-tam-slams.html

Source: wearedepot.com.au/portfolio/nudus/

Source: wearedepot.com.au/portfolio/hopapops/

Source: jamandco.com.au/kelloggs-special-k-cereal

Source: boxerandco.com.au/portfolio/table-of-plenty/

Source: packagingoftheworld.com/2019/03/wice-mini-rice-crackers.html

Source: packagingoftheworld.com/2019/04/mabel-joy-organic-superfoods.html

Source: packagingoftheworld.com/2018/10/pop-pop-top.html

Source: packagingoftheworld.com/2017/09/kezs-kitchen.html

Source: boxerandco.com.au/portfolio/uncle-tobys/

Source: boxerandco.com.au/portfolio/maggi/

RIGHT TO LAUNCH WITH EFFECTIVE STARTEGIES

Companies in Australia are increasingly their keen focus on everyday foodstuffs such as fruits juices, whole fruit with the ‘naturally healthy’ message. Berries, oats, herbs and many more with health benefits is the best part to communicate.

LEGAL FORMALITIES FOR AUSTRALIAN CREATIVE FOOD PACKAGING

Along with all passion, dedication, cost, and make sure your brand is in the sink with the Australian standards legally. Such measures are here to help us all stay healthy and safe.

COUNTRY OF ORIGIN

After this pandemic, it has now become more mandate to display your brand established identity. Hence when you plan to sell food in retail stores of Australia, it is mandated that your packaging should display the logo of the country of origin and the percentage level as per Australian

THE AUSTRALIAN MADE LOGO – THE MARK OF AUSSIE AUTHENTICITY

The Australian Made, Australian Grown (AMAG) logo helps consumers recognise if products are made or grown within Australia here brands show people that the goods were made in Australia, and to encourage them to buy locally made products.

The Australian made logo will develop the trust and faith in the minds of customers

PRODUCT SAFETY RULES AND STANDARDS

If you plan to sell products in Australia, which will include the sale of products online, you must meet product safety requirements under Australian Consumer Law (ACL).

Safety standards where goods must comply with rules for the performance, composition, contents, methods of manufacture or processing, design, construction, finish or packaging. Information standards which are rules about information that must be given to consumers when they purchase specified goods.

FSANZ GUIDELINES

These are mandatory guidelines of labelling requirements for packaged and unpackaged food with compulsory specific warnings or advisory labels. It regulates the use of nutritions, ingredients, processing aids, processes, colourings, preservatives, additives, vitamins and minerals many more.

The Food Standards Code will cover the composition of some foods, such as meat, dairy and beverages along with the foods developed by new techniques such as genetically modified foods.

Conclusion:

Looking at the future of the Australian packaging industry with strong R&D Australia is a perfect option where you can start your food pouch design businesses.

Food delivery packaging design, Strong, sustainable product value and innovative ideas impact positively in developing the societal goodwill as well as improve the brand image in the market. Food product packaging design cannot be ignored as it will help you to gain a competitive advantage in the market.

We are professional food packaging design agency who bring innovative and creative designs to life with our expert team. Our diverse global experience and audience have enriched our knowledge to meet the demands of every client satisfactorily. Connect us today, and we will guide you with strategic planning and heart in which passion and creativity lie.

designerpeople

Pre-Launch Process & Design Checklist for Food Packaging

Why is Packaging Design Important for your Food Product?

Read More: 99 Impressive Label Design for Australian Products

The Complete Process for a Successful Food Packaging Design

1. Do a Strong Market Research:

2. Apply your Product Story:

Also Read: Zenko Water Lily Pops Packaging Design Singapore

3. Understand your Target Market:

4. Create a Versatile Packaging Design:

Pre-Launch Design Checklist for Food Packaging

Front of the Packaging Design:

1. Brand Name:

2. Tagline of Food Product:

3. Unique Selling Proposition of Food Product:

4. Colour Selection:

5. Use of Stylish Fonts:

Back of the Packaging Design:

1. Nutritional Facts on Food Packaging:

2. Veg or Non–Veg Declaration:

3. Ingredients on Food Packaging:

4. Product Mandatory Information:

5. Warning Instructions

Wrap Up!

Author: Megha Malik

99 Impressive Label Design for Australian Products

Why is Label Design Important for Product Sales?

Also Read: Why Packaging Design Increasingly Important in Australia

What Makes an Impressive Label?

1. Colour

2. Typography

3. Image Illustration

4. Label Material

5. Special Effects

Most Common products for Label Design in the Australian Market

1. Australian Wine Label Design

2. Australian Beer Label Design

3. Australian Food Products Label Design

4. Australian Honey Label Design

5. Australian Candle Label Design

6. Australian Clothing Label Design

Conclusion

Author: Anush Malik

Why Packaging Design Increasingly Important in Australia

Now let’s discuss how a packaging design acts as a silent salesman in purchasing your product:

Packaging Design Become a dedicated Salesman

Also Read: What is Design Agency & Why Every Australian Business Needs an Agency

Now let’s have a short glimpse on how the silent salesman brings revenue to your brand

1. In the Shops:

2. Visual Recognition:

3. Advantage of Shape:

Importance of Creative Packaging in Supermarkets

Packaging Design Inspiration for Australian Brands

Check out some inspirational packaging design trends for brands in Australia

Conclusion

Author: Megha Malik

What is Design Agency & Why Every Australian Business Needs an Agency

Now let’s discuss what all services do a creative design agencies offer:

1. Logo Design:

2. Packaging Design:

Also Read: Types of Food Packaging with 101 Delicious Examples

3. Product Design:

4. Website Design:

5. Brochure Design:

Why does Australian Business Need a Good Design Agency?

Now let’s discuss the top 5 reasons why Aussie needs a good design agency for developing their brand:

1. They Can Help You to Develop With Design Strategies:

2. They Perform Brand Audits:

3. They Establish Brand Consistency:

4. They Add Fresh Ideas To Your Brand:

5. They are Future-Oriented:

Different Factors To Consider When Choosing A Design Agency

1. Never Go With A Design Agency Purely Based On Price:

2. Ensure they have a Strong Design Portfolio, Backed up By A Variety of Work:

3. Look at Online Reviews:

4. Understand their designing process:

5. Go With An Agency You Like:

Conclusion

Author: Anush Malik

Types of Food Packaging with 101 Delicious Examples