BASMATI RICE BRAND BRAND LOGO AND BAG DESIGN, DUBAI UAE

Tanoush GRM Basmati Rice Bag Design

"Each grain carves a story" – with the perfect union of taste and fragrance, GRM rice is the first choice of many consumers across the globe. GRM has been delivering this priceless experience of exporting rice worldwide since 1978.

As a Vision of expanding and diversifying the GRM product portfolio to cater to mixed consumer preferences. Company Launch's its brand "Tanoush".

Their passion for quality, innovation, and technical expertise distinguish them from other players.

Challenge

• Develop packaging and logo design to compete in the national and international markets.
• Brand strategy for the Establishment of "Tanoush".
• Creating a distinct value proposition for "Tanoush", sustaining the value of the GRM brand.

Solution

An innovative brand strategy for Tanoush Organic and Emperor basmati rice has been developed. Tanoush Organic packaging design depicts a beautiful process from harvesting to market through natural and subtle colours.

Tanoush Emperor's packaging design is inspired by mythological Indian stories, where premium rice grains were carried on horses for the king. At the same time, Black colour was used to depict the bold and elite nature of the product. Researching on competitive advantage and product value proposition logo designing and brand identity is done.