Top 10 Packaging Design Trends You Can’t Ignore in 2024

Last Updated on November 20, 2023 by DesignerPeople

Did you know that by 2027, the packaging design market will grow to a whopping 223 billion dollars?

Why? Well, 2024 is the year for luxury and opulence. With the Indian economy and retail growing exponentially, consumers prioritise product packaging made of premium quality materials and textures over everything.

Apart from creating impactful products, it is integral to coordinate eye-catching designs, shapes, materials, practicality, and sustainability in your packaging designs. This will help you withstand and outshine in this competitive era.

Now, the best packaging trends are here to let your business sales grow. Fortunately, in this era, Indian brands are already making the most out of it.

So, what’s stopping you from achieving the recognition your brand ultimately deserves this year?

Here’s how you can do it.

Follow the best packaging design trends of 2024 listed below, and we guarantee a massive hike in your product sales and engagement this year. Let’s get started.

Why is 2024 a crucial year for packaging design in India?

Post-pandemic, the packaging industry has greatly improved across the Indian market. Companies nowadays are actively striving to make their packaging designs and product qualities top-notch and premium. This also justifies the increasing demand for professional packaging designers.

Now, this eventually makes differentiating your products difficult from others. After all, how can a consumer differentiate and choose the best product from the retail shelves if all of them have similar packaging qualities?

In 2024, as new packaging design trends are evolving, it’s time to focus greatly on the product shape, material, architecture, practicality, etc. Ultimately, these are the prime factors that can really help your product stay ahead of the competition and remain differentiated from your competitors.

Delve Deep into The Latest Packaging Design Trends of 2024

In recent years, consumers have been greatly influenced by the type of packaging design used by Indian companies. With such changing preferences and purchasing behaviour, it is inevitable that this first impression definitely matters.

One of the significant evolutions is the drive for sustainability. As consumers prefer brands with eco-friendly solutions, such as minimalist designs and biodegradable materials, companies are slowly aligning their eco-conscious values with their packaging design.

Brands are also implementing digital advancement through QR codes and Augmented reality features. These can significantly drive a massive amount of consumer engagement and sales over the years.

Now, let’s check how these eye-catching packaging design trends can help your brand outshine this year!

(1) Brand Storytelling over Usual Conversations

In 2024, get more authentic, interactive, and vulnerable with your brand stories and share them with the public! This can effectively trigger the right emotions and connect with the customers beyond the product itself. Consumers are also more likely to remember your products as they relate to your compelling narrative. Use intricate illustrations and embossed motifs to make the storytelling experience even more immersive. As they unbox and unfold stories about your brand and the products, this will deepen brand engagement and leave a lasting impression on the consumers.

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(2) Artificial Intelligence – Digitize The Change

Did you know that Frooti’s AR campaign allows users to scan the product packaging design and view a 3D-animated mango that comes to life on the screen? This interactive experience successfully drove massive brand awareness and engagement on social media.

HealthifyMe, India’s leading fitness app, has an AI-powered virtual nutritionist, “Ria”, to create personalised advice and increase productivity for nutritionists and trainers.

Hence, the integration of AI into your packaging design this year is an utmost necessity.

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(3) Flat illustration Dominance

Don’t just copy the styles out there. Get creative and explore a variety of patterns and colour palettes with flat illustrations. These simple illustrations are easy to understand and comprehend. Flat illustrations are perfect if you follow minimalism in your packaging designs. Plus, vibrant colours can effectively draw all eyes to the crowded retail shelves. You can customise flat illustrations to suit various contexts. Ensure to choose colours and illustrations that are aligned with your brand identity. After all, you have to make sure that your consumer remembers these illustrations and remembers them belonging to your brand in the long run.

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(4) Vibrant Colour Schemes and Bold Shapes

Brands like Sugar Cosmetics are really doing great with their packaging designs now. They chose bold shapes and figures with vibrant colours that make their products pop out on the retail shelves. The right choice of colours can transform the complete visuals of your product. Different colours have different emotions. Hence, your choice of colours can convey a lot, even with no text in the design. Leverage the power of bold colours and shapes and watch your product stand out even in the most saturated industries!

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(5) Vocal For Local Once Again

Explore the authentic and local Indian culture through your packaging designs and watch your engagement grow in no time!

Local illustrations, artwork, texture designs, and so much more can greatly highlight the product benefits of your brand and nurture long-term connections with the audiences effectively. Plus, these are great for representing the origin of the product. This creates a sense of trust and security within the consumers regarding the sourcing and the quality of the product. Hence, embrace the local region, history, artwork, architecture, etc, in your packaging designs this year.

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(6) Minimalist and sustainable packaging

2024 is the year for sustainable, recyclable and minimalist packaging designs. Consumers love minimalist and sustainable packaging. Not only does it reduce waste, but clean lines, fewer graphics and eco-friendly materials are always a clear winner over the congested ones. Prefer biodegradable, compostable and recyclable materials this year for a positive environmental impact. For example, No Nasties, a leading clothing brand, uses reusable organic cotton bags to pack their products for the consumers, and they vouch for going plastic-free!

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(7) Typography- Bold and Readable

Bold and readable typography can always stay in style, especially when writing product information. Take the example of brands like Vogue and Zara, which always choose simple and clean typography for their packages. It does all the talking! Choose fonts that are always relevant and complementary to your brand. This puts the brand as the prime highlight.

Plus, bold typography offers plenty of space to create the right information hierarchy. Otherwise, your consumers are likely to need clarification with the amount of details you add to the design. Ensure to create a contrast, as this can be a great way to communicate beyond the usual ways.

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(8) Personalize luxury packaging & premium material

Personalisation is the ultimate secret to standing out in the Indian market. Plus, premium materials can make your product feel and look more valuable. Such premium craftsmanship will help your brand position the products as a premium offering in the market. For example, the packaging designs of Sabyasachi are always personalised and made of premium materials for every bride or general consumer. This creates a sense of exclusivity and superiority for the consumers.

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(9) Including Smart Features in Packaging

Safeguard your products with tamper-evident features and QR code verification systems. This creates a sense of security for both the consumers and the company in the long run. Also, this unique feature can give you a much-needed competitive edge in 2024. For example, Nestle’s QR codes direct customers to the product’s nutritional value to educate customers about their purchase.

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(10) Refresh your Older Designs This Year

If your brand has been in the market for a while, it’s time to upgrade your designs. Consumers are already accustomed to your existing designs, and 2024 is the perfect time to create something new and impactful! Ensure to make it appealing to the new generations.

Start with comparing your brand with the correct market. Even the most subtle changes can make a significant impact on your brand recognition and sales. This will help you capture more recent audience segments and build your brand reputation. Else, the newcomers may disrupt the market and surpass your business. Thus, breathe some new and exciting life into your packaging designs this year and watch your customer base grow over time.

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Conclusion

This is an exciting time in the Indian markets. Implementing these packaging design trends also comes with multiple challenges. But don’t fret away from creating new, different, fresh and innovative ideas for your next packaging design.

If you need assistance to bring life to your ideas with these trends, we are here for you. Just connect with our packaging designers, and we will create designs that will help your brand stand out fiercely and authentically!

What’s your take on the top packaging design trends of 2024? Did we miss any trend here? Feel free to share them with our readers and keep the discussion going!

Better brands start with meaningful conversations

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Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.