SNACKS PACKAGING DESIGN COMPANY, INDIA

Creative snacks pouch packaging design

Pouch packaging delivers lightweight, strong shelf presence, no risk of breakage and takes less space, as are a few of its advantages. Flexible packaging helps to enhance brand identity and gain sales numbers. Pouch packaging is an opportunity to differentiate from stiff competition. To construct an eye-catchy and organized packaging design, one has to make sure the following elements are fulfilled, such as:

• Lightweight, occupies less shelve space, and is easy to distribute.
• Pillow pouches are suitable for various products in different markets.
• Pouch packaging gives a complete visual presentation at one glance, as the front of the pack is immediately visible in stores in one glance.
• Packaging consists of Metalized lining and Lamination, which keeps excess moisture away from the product allowing the product to stay fresh for longer.

The snacking industry should consider the below elements during package designing such as product name, Brand name, Tagline, flavours, relevant colours and benefits. Content on packaging should be precise and short. Depending on snack ingredients, colour can also be used accordingly, as this will create a connection between the product’s inside and outside packaging design. Flavours are translated well through responsive typography and bright colour palettes. The Tagline articulated the flavours and spices involved in that particular snacking, especially in chip packaging designs.