UNIQUE PACKAGING DESIGN FOR EGGS

Role of Good Packaging Material for poultry products

An egg is one of those items when the buyer often ponders, "how will I carry these fragile eggs?". The consumer is always sceptical if the same number of eggs will reach home as bought or if some will crack during transit. Fortunately, some brands have taken care of various issues of egg consumers and have introduced innovative packaging that provides ease of carrying and informs consumers about the egg's history- where it comes from and how fresh it is, etc.

Another exciting factor is some brands have successfully also made it possible to sell desired numbers of eggs to a consumer due to packaging. For example, eggs are packaged safely in numbers 6 or 25. In that case, they might pick up a smaller packet, but because eggs are considered an essential part of one's diet (even for some vegetarians), consumers buy packs of 25 eggs!  Good packaging always helps a customer to avoid possible damage and maintain the cleanliness of the product inside.





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DesignerPeople helps brands with strategic packaging of poultry products

The team at DesignerPeople is very sensitive to various issues that brands are trying to address regarding the packaging of eggs or other poultry products. We emphasise ensuring that the packages we design create top-of-mind recall for brands and provide easy carrying and storing of products. We aim to ensure that the brand is prominently visible and innovatively presented.

The constant endeavour of DesignerPeople is to develop packaging that helps a brand stand out in the cluttered market.

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