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INCENSE STICK (AGARBATTI) PACKAGING DESIGN, INDIA

Enhance Customer Experience with Good Packaging

DesignerPeople believe brand positioning is an essential part for which story plays a crucial role. Designing should depict its story as it connects emotionally and sustains the consumer's mind. Agarbatti packaging design should display its type of fragrance through illustrative imagery display, such as jasmine, rose, sandalwood or with natural oil imagery, such as if the incense stick is made from recycled flowers, handmade or with a nature-friendly process, whatever unique value the brand is providing should display on its package design.

An agarbatti stick is vastly used during meditation, aromatherapy and yoga to make the environment aromatic and pleasant. Colour is one of the essential elements for aroma healing therapy; hence the colour of packaging should be soft and pastel, which will create an eye-pleasing effect. We strive to deliver a brand strategy blending culture and tradition beautifully.





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Incense Sticks packaging design

Incense stick holds religious importance and traditionally is an essential part of our daily ritual, sacred offering and puja. India is the largest producer of incense sticks globally and a healthy exporter to other Asian countries. DesignerPeople understand the level of saturation in the field of incense sticks and hence encourage brands to create their distinct identity to gain a competitive edge.

Incense sticks are all about their fragrance, so sustaining it is another challenge, so zip pouches will help maintain their authentic aroma. Packaging done with UV finish, embossing, or matt finishing depends on the brand identity and value proposition. Depending on the story’s mood, font and packaging theme are imbibed into the design.

Content on packaging should mention required information such as the number of incense sticks inside the box, the material used to make sticks, and specifications such as charcoal free. The iconic description will save space on the box, portraying an attractive and creative packaging design look.

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