196+ Baby & Kid Products Packaging Design to Influence New Parents

Last Updated on October 13, 2023 by DesignerPeople

Unlike designing products or packaging for adults, developing products and packaging for babies and children requires more vibrancy. Baby product packaging should be adorable, highly functional and safe.

In recent years, there has been a tremendous increase in the number of baby and children’s product brands. Grand View Research predicts that the global baby care market will have a compound annual growth rate (CAGR) of 4.3% from 2021 to 2028. Among the brands emerging in the last few years like Firstcry, Mothercare and Meandmom, the ones that introduced charming and user-centric designs survived in the market, successfully grabbing parents’ attention. While others that lacked the visual appeal or functional utility failed or rebranded their packaging designs to be more relevant to the user needs.

How can baby product packaging design evoke emotions?

Parents evaluate the best product for their little ones based on the safety, quality and presentation of the product and its packaging. So, your packaging design should depict safety for babies and kids to use, maintain reliable and good quality and have a playful and vibrant appearance.

If your packaging design has the above attributes, it will make parents connect better to your brand. Your packaging design can turn prospects into regular customers by evoking their emotions. You might be asking, “How do I make my packaging the emotional catalyst for new parents and grow sales?” Let’s delve into the key factors through which your product packaging design can evoke positive emotions in your target audience:

Apt logo, fonts and colours

Since your products are for babies and children, your brand visual guidelines should include vibrant and dynamic colours and fun and funky patterns and images. The brand logo and typography should also evoke a sense of joy when people look at your baby product packaging.

Relatable content

The copy that will appear on your packaging, including the product descriptions, should be presented in a fun and engaging way. Though this part is intended for the parents, you can still utilise it whimsically and incorporate jolly elements throughout the content.

Sustainability in packaging

There shouldn’t be any compromise when it comes to children’s products. A new parent will try to buy the best products in the market for their kids, no matter the price tag attached to it! As consumers are becoming more aware of sustainability best practices, they prefer buying baby products that are sustainable and eco-friendly. Hence, you should use biodegradable, recyclable, compostable or reusable materials for your brand’s baby product packaging.

Hassle-free usability

Your target audience will return to your brand if your baby and kids products are convenient, minimising any difficulty or messiness. Your packaging should be durable and protect the product while illustrating joyful and interactive elements to resonate with babies and kids.

Memorable user experiences

Your baby product packaging should create memorable experiences for your users, both parents and kids. Focus on elements like cute illustrations of animals or cartoons to ignite emotions in the babies. On the other hand, you can also focus on unique adaptability features that can make parents extremely happy using your products for a hassle-free experience.

Types of Baby Products that Require Memorable Packaging Design

Creating memorable and attractive packaging designs is essential for your baby and kids products. Your packaging should be appealing, accurately convey all the product details and leave a lasting impression on your users. Here are the different types of baby products that should have such packaging:

Baby Food

Consisting primarily of infant formula, baby food is a booming category in the industry. Baby food packaging should be fun and convenient to be a mess-free experience for both the baby and the parents. Packaging such as resealable pouches will ensure the preservation of freshness and quality, while designs with bright colours and playful fonts will appeal to babies and parents alike. Additionally, ensure that all packaging is free of PVC, BPS and BPA.

Baby Toys

For baby toys, great packaging serves as protection and can drive engagement for the children as soon as they see the packaging. Use a mix of vibrant colours, interactive elements and see-through packaging to make your product more pleasant. Along with adhering to the safety standards, you should highlight the educational and developmental value of the toy through the packaging. This will help parents make good purchase choices considering their child’s intellectual growth and enjoyment.

Diapers and Wipes

Practicality and convenience are the two most important things to consider when designing diaper packaging or baby wipes. They should be easily dispensable without giving up the brand aesthetics. The packaging should be easy to store and portable to be carried around during travel. Its designs should be visually appealing and coupled with functional features.

Baby Skincare Products

Baby skincare products should convey the joyful spirit of babies and toddlers. The colours should be soft yet scream fun and happy. Consumers are careful about which skincare products they buy, especially for delicate baby skin. Hence, skin care products should always specify the skin type and ingredients on the packaging. Your baby skincare products can use funny and delightful illustrations of fruits and animals. This will make every skincare routine become a fun story-telling and bonding experience for parents and their babies.

Baby Clothing

The product packaging design of baby clothing should be attractive and serve its purpose of protecting the product. It should also contain clear information about the product, fabric, care instructions and size details. As important as the clothing design itself, your packaging should evoke an emotional appeal within your customers so that they have a joyful and engaging experience.

Things to consider before designing packaging for kid’s products

When selecting packaging for baby and kids products, it’s vital to consider crucial aspects such as safety, branding, design and packaging material. Learn more about the other key elements before designing packaging for kid’s products.

Functionality

Your packaging should be practical and easy to handle. It should be a manageable hazard for children and an effortless effort for the parents. Stable and functional packaging is a must for your baby products. They should be accessible, storable and portable, integrating utility and convenience with value and appeal.

Toddler and kid-friendly

Your product should have packaging that communicates with babies and kids through its unique designs and ease of usability. To capture the imagination of babies and toddlers, you should use playful colours, engaging texts and interactive elements in your packaging. This will allow kids to explore the product beyond its intended purpose, making it a part of their day-to-day activities or learning sessions.

Attractive designs

Packaging designs should be fascinating for kids as well as parents. Believe it or not, most toddlers recognise brands and products they use frequently. So, you must use attractive images, patterns and illustrations that make a connection with the babies, toddlers and kids. Your product packaging design should attract modern parents by being contemporary and relevant.

Apt use of colours

Colours have the power to evoke different emotions while painting a visual story. Colours are essential to your brand’s visual identity, so you should choose them wisely. They can grab people’s attention, making it easier for your target audience to spot it amidst other products. Using splashes of bright colours will also make your product eye-catching among children and toddlers.

Distinctive packaging

Your product packaging design represents your brand. Hence, it should be unique and memorable. Use unique shapes, features and elements to stand out in the market without compromising on the usability or quality of the product. Research shows a brand can perform much better only through compelling and distinctive packaging. So, get your creative juices flowing and develop a unique design that serves your customers effectively.

Packaging with a shelf impact

Always visualise how your products will look when organised on the shelves of a retail store. Going beyond evaluating each packaging, think of packaging as a whole. Try to create fun, intricate patterns on your packaging that will look amazing individually and form gorgeous displays collectively on the shelf.

Some Inspiring Brand Images of Baby Product Packaging Design

Conclusion

Babies and kids are full of energy, so baby product packaging should clearly articulate the positivity of babies and kids. The baby product packaging design should amuse the parents and delight babies and kids.

If you are into baby products and need packaging design solutions for your brand, look no further! Our expert team at DesignerPeople will take care of the simple details, the complex challenges and everything in between and deliver exquisite designs suitable for your brand.

Author: Megha Malik