Top 7 Best Packaging Design Agencies in India

Last Updated on May 24, 2023 by DesignerPeople

Did you know that 72% of consumers agree that packaging design can influence their purchasing decisions because the product packaging caught their eye?

Many audiences form their first impression of a brand through its product packaging designs. Hence, your packaging design is as essential as the quality of your product. Else, all the blood, sweat and tears spent on affecting the quality of your product goes in vain.

A poor and shabby packaging design gives an impression of a low-quality product and vice versa. This is why hiring the best packaging design agency will become a game-changer for your business.

The best packaging design agency must cater to your brand requirements while creating the most attractive packaging designs that always attract the maximum monthly sales for your business.

If you want to hire a new packaging design agency for your products soon, stick with us till the end as we discover the top 7 best packaging design agencies in India and some actionable tips to filter out the most suitable one for your business. Let’s get started.

What elements make a Top Packaging design agency?

One of the reasons why you should invest in a packaging design agency is to stand out from the tough competition in the Indian market. Since your packaging designing process is one of the most crucial steps of your product launch, you want to get it right! Here are the key elements that make a top packaging design agency who can successfully create the best packaging designs for your upcoming product launches.

Expertise

The code to crack the most effective packaging designs is creativity and expertise. Since your brand is a public persona and the packaging designs will appear across every retail and online store product, it will speak volumes about your business.

The best packaging design agency must have adequate expertise to meet your business’s demands and interests. Eventually, This will create attractive packaging designs most suitable to your business’s personality, aesthetics and target consumer experience.

Consistent

Another essential factor that contributes to a successful packaging design agency is consistency. Ensure that the packaging design agency must have a consistent workflow quality. Fluctuating the design qualities may not help you get desired results in your product packaging designs. Sure, there is always a scope for improvement in every design. Still, the goal is to focus more on attaining the highest quality possible for every brand.

Case studies

The best packaging design agency in India will have many case studies and examples of their previous work. Check out their portfolio to analyse the quality of their work and assess whether their skills and expertise suit your business demands. This will also help you understand how well they did with other businesses in the same industry, creating practical expectations for your business.

Collaborative

Packaging design is not a one-man process. There is always a complete team that takes care of your packaging design. Hence, look for packaging design agencies with an expert team of creative individuals who will collaborate and contribute to creating some of the best packaging designs of all time!

How to Select the Best Packaging Design Agency?

Your packaging design shares your brand story, product qualities, product information and more with the audiences. It brings life and relevance to your products, drives customer loyalty, generates engagement, boosts sales, etc. Let’s check the steps to choose the best packaging design agency that will give your business this competitive advantage.

Step 1: Inquire about the project schedule

Start with analysing the project schedule with the agency. It is essential to choose agencies that adhere to a strict timeline. Try confirming the approximate number of meetings, calls, drafts and prototypes you can expect from the packaging design agency as a client. Outlining the project schedule will ensure that your project is on track throughout the duration and reduce any chances of delays that can also impact your product launches.

Step 2: Packaging design quality

Another essential criterion you must consider when choosing a packaging design agency is their design quality. Good packaging design quality will ultimately increase product visibility and sales.

As the expert said, analyse the expertise and portfolio of the design agency. Ensure they design high-quality packaging and prints for your brand. This will help you choose the most appropriate agencies that align with your brand interests and expectations regarding packaging designs.

Pro tip: Choose packaging design agencies that have sustainable and eco-friendly packaging choices, and you will always gain a competitive advantage over other brands.

Step 3: Look up some of their past clients

We can never emphasise the role of analysing past clients in a packaging design agency enough. The reviews of their past clients will help you understand whether the agency can deliver your expected results.

Ensure that you filter out any fake reviews if applicable. Check their certifications and verify the agency’s authenticity before hiring them. You can connect with their past clients to interrogate them about their experience with the agency and proceed with the decision.

Step 4: Graphic and structural design expertise

Always remember to check their creative product shape design and structural expertise in packaging designs. The most stunning packaging designs result from optimum creativity and structural knowledge. This will create attractive and functional packaging designs, which take your brand a step further over others in terms of unique and innovative packaging designs, resulting in higher product sales.

Step 5: Check the market recommendations

Last but not least, you MUST agency recommendations and other business owners’ feedback from the same industry. This will help you filter out the potential agencies that can suit your brand interests and requirements. We have also created a list of recommended top packaging design agencies in this blog.

List of the Top 7 Product Packaging Design Companies in India

Now that we have understood the factors contributing to a successful product packaging design agency let’s quickly go through the list of India’s best product packaging design companies. Note that this list is created in alphabetical order and not as per any ranking.

Buttercup Advertising ( Buttercup.in)

Based in Ahmedabad, Buttercup Advertising is a Brand Consulting Company with three key business areas – Brand Strategy, Brand Design and Marketing communications. They create customised plans depending on your branding and design requirements and budget. Some of their services range to international countries like the UK, the USA, Dubai, Nigeria, etc.

They claim to deliver on time, spend hours listening to your feedback and opinions, offer constructive feedback to grow your business and deploy an expert team that will give you timely updates regarding the project’s status.

DesignerPeople ( Designerpeople.com )

With over 18+ years of expertise, DesignerPeople is the leading agency in Branding, Packaging, Digital Marketing and advertising campaigns. Hence, if you are looking for other branding services, including packaging design, DesignerPeople is your best bet.

They have an expert team from diverse backgrounds and disciplines that deliver your business’s highest quality branding services. They have helped thousands of businesses thrive and continue on the same path.

They have previously worked with some of the leading brands in India, such as Cream Bell, Haldiram’s, Grofers, Romsons, Aditya Birla and more. They have a complete section of client testimonials that you can check out to analyse their packaging design service quality before hiring them.

Elephant Design ( Elephantdesign.com)

Elephant Design has over 34+ years of experience with an extensively experienced team of design consultants in various areas like Product Development, Brand Strategy, Space Design and Architecture, Visual Communication, Design Strategy and Research, Industrial Design, and User Experience.

They have also worked with some leading brands in India, such as Asian Paints, ICICI Bank, Bajaj Auto, Axis Bank, Orient Fans, Bennett University, Praj Industries, etc.

GCD Studio ( Gcdstudio.in )

The GCD Studio is an independent studio that aims to design creative solutions for brands through a holistic problem-solving approach. Their core expertise lies in Brand development while enhancing the overall brand experience for the consumers. Their experience ranges over 20 years as they handle many business design requirements in various industries. They also create customised fees structure or payment plans to give adequate flexibility to their clients, keeping their budget in mind.

Itu Chaudhuri Design ( Icdindia.com )

Itu Chaudhuri Designs has a reputed position in the packaging industry with years of extensive expertise. They offer various services to businesses, such as branding and identity, packaging design, digital, communication, and editorial.

They have worked with brands like Alchem International, Birla Edutech, Brown Forman, Dr Reddy, Crompton Services, Indian Express and more. Check out the Project section on their website to better understand their previous clients and the quality of services they offer.

Studio ABD ( Studioabd.in )

Located in the suburbs of Bangalore, Studio ABD is a leading design consultancy agency specialising in innovation, packaging and environment designs. They have special programs for small and medium enterprises that help them expand further through consistent branding efforts. They have worked with brands like Kissan, Kwality Walls, Himalaya Herbals, Bru, Colgate, Tanishq, Nestle, ITC Limited and more.

VGC ( Vgc.in )

Founded in 1997, VGC is one of India’s most recognised branding consultancies. They are a specialised branding and ad agency that helps brands succeed by enhancing their brand equity and perception through innovative branding solutions. Their services include branding, brand strategy, communication, advertising, packaging, environmental, publication, digital and experiential design. They have served numerous brands like The Times of India, Phoenix, Pantaloons, Hindustan Unilever Limited, etc.

Conclusion

Your packaging design can severely impact your overall product sales in the long run. Hence, choosing the best packaging design agency that suits your brand requirements while staying within your budget is crucial. High-quality packaging designs will bring a consistent lead flow and an improved brand reputation.

Use the checklist mentioned above as a reference when choosing among the leading packaging agencies in India. Thus, hire the best design agency from the list above and start transforming your product packaging design immediately! This will help simplify finding the best product packaging agency for your business.

Disclaimer: The agencies are listed in alphabetical order; the list presented above is not based on any ranking. Users are advised to do their own research before choosing any company to provide their services because the data is based on the Internet.

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Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.