India’s Top 10 Branding Agencies Review 2023

Last Updated on October 28, 2023 by DesignerPeople

Your branding strategy has the power to make or break your business eventually.

On average, companies spend more than 15% of their annual budget on branding strategies. This means most companies are searching for good branding agencies that create an effective branding strategy and execute it well.

A high-quality branding strategy brings a competitive advantage over your rivals and develops a loyal customer base. It establishes an authentic and reliable brand image in the consumer’s mind, making your brand a trustworthy choice!

77% of B2B marketers claim that quality branding is critical for the future growth of a business.

Building a brand strategy depends on several elements, such as brand awareness, identity, positioning, customer experience, advertising, etc. The right brand agency will help define a suitable branding strategy, thereby building a strong brand that easily attracts and retains customers.

If you want to give your Indian brand a new look and feel this year, here is a compiled list of India’s top 10 brand agencies worth trying in 2023. Let’s get started.

Top 10 Branding Agency in India

There are plenty of brand agencies that have evolved over the years. However, only the best made it to this list. To choose the best brand agency for your branding strategy, let’s quickly check out the best aspects of India’s top 10 brand agencies.

• TheBigBrandTheory (Bigbrandtheory.in)

The BigBrandTheory is famous for its bold and experimental, and agile strategies. Since 2006, they have contributed to many leading businesses and communities of various industries with their intrinsic expertise. The focus is mainly based on the consumer’s lens, resulting in building some of the most successful and leading brand strategies of all time.

• Elephant Design ( Elephantdesign.com)

Elephant Design is a strategic design and innovation consultancy with headquarters in Pune. The consultancy was founded in 1989 and now operates in Singapore and India. Elephant Design consistently ranks among the top design firms in India and has received numerous honours.

Elephant Design takes great pride in providing concepts and options that succeed in developing markets. The consultancy is a leader in innovation, tackling challenging problems with an eye toward the present and the future. At Elephant, they establish brands, produce goods, liven up venues, and offer fresh experiences, all while creating chances for their client’s businesses to expand.

• Designer People (Designerpeople.com)

Designer People is another incredible creative agency with an extended team of proactive designers and brand consultants who invent some of the most unique and groundbreaking ideas for brands. They have years of expertise in branding, advertising, packaging, digital marketing, and more. When curating strategies, they consider various crucial elements, such as target market, competitor analysis, etc., that are eventually personalized for your company. With a blend of creativity, innovation, and functionality, their actionable brand designs and strategies are built to give your business a competitive edge and make it successful irrespective of any industry!

• DesignStack (Designstack.com)

Backed up by two NID designers, Priyanka and Anoop, the DesignStack is a branding and graphic design studio with its expertise expanded across the country. Brand identity, strategy, graphic design and marketing communication are their ultimate forte. They have helped some leading companies, such as SBI YONO and others, build, strengthen and nurture consumer relationships. With strategic planning and intuitive free thinking, they are best at bringing optimal personalised solutions for their clients.

• LopezDesign ( Lopezdesign.com)

LopezDesign is another multidisciplinary design studio famous for creating authentic and mind-blowing experiences that contribute to sustainable business growth. They have a strategic long-term growth plan with cross-platform collaboration, resulting in compelling end-to-end consumer experiences.

Since 1997, they have worked with leading brands such as Genpact, Apollo Tyres and more while shaping unique strategies that create reliable, immersive and unique brand experiences in the market.

• OneZeroEight ( Onezeroeight.in )

This design agency develops cutting-edge reliable solutions tailored to provide customers with a more innovative and more sustainable way to stay relevant and have a long-lasting impact in the market. Their brand strategies and corporate identity programs cover your research and design requirements. They have a vast client portfolio ranging from retail, hospital, education, FMCG and more. Their design quality communicates a strong message that enriches communication keeping the brand’s vision, mission and core values into consideration.

• VyasGiannettiCreative ( vgc.in)

Vyas Giannetti Creative is the team behind some leading brands, such as Aditya Birla Group, Baskin Robbins, etc. Founded in 1997, they have transformed many famous brands with their multidimensional brand strategy and research using the latest tools and technologies. Their strategy is to succeed by enhancing brand equity and perception through strategic solutions that are connected directly with the target audiences.

• LitmusBranding ( Litmusbranding.com )

With over 21 years of experience, LitmusBranding has built an extensive brand portfolio within various industries. Their creative and well-thought designs have a powerful impact towards brand attraction and retention.

They form strong customer perceptions, emotions and preferences within the market inclined towards successful brand recognition and a loyal customer base.

• Landorandfitch ( www.landorandfitch.com )

Landor is a multi-award-winning advertising firm based in Mumbai, India. Landor offers strategy, identity and design, brand architecture, naming and verbal branding, environments and experience, digital and social media services, and is renowned for its strategic brand advice and design. Their career in the industry started in 2008, and since then they have worked with many different brands and organisations, including Taj Group, Brandix, Mahindra, and numerous international businesses with headquarters in India and Sri Lanka. Their abilities have earned them two Blue Elephants at the Kyoorius Design Awards, a Graphis Silver, and a Communication Arts Award of Excellence.

• DY Works ( dyworks.in )

The DY Works design think tank is located in Mumbai. Sanjeev Malhotra established the company in 1997 under DMA branding, which later merged with Yellow design to form DY Works. Future Brands purchased a 65% controlling stake in DY Works in 2009. Sanjeev Malhotra was pleased with DY Works when he sold his remaining interest to Santosh Desai, MD and CEO of Future Brands.

Today, DY Works claims to be India’s most prominent brand strategy and design company. There are currently offices for the organisation in Bangalore, Mumbai, and Delhi. DY Works has a long list of illustrious clients, including firms like Mahindra, L&T, ITC, Marico, Godrej, PepsiCo, and numerous others.

What are the types of Branding strategies offered by brand agencies?

There are various branding strategies that thoughtfully and purposefully adhere to all the factors that contribute to a successful brand strategy. A brand strategy is no longer limited to just the logo. It comprises a combination of visual identity, message, and others. Your brand strategy is all about what consumers perceive about your business. Your target consumers associate the feeling, experiences and emotions with your brand.

• Co-Branding

If you are a brand launched into a new market with a partnership with another brand, it is called co-branding. Here you and your brand partner must have a shared set of values and a good level of compatibility. The brand values and objectives must be the same when both parties are involved.

For example, Youtube, a leading video-sharing platform, co-branded with the Indian Premier League(IPL) to promote both brands successfully within the target audience. The campaign was eventually a hit!